BrightEdge
BrightEdgeReviews from AWS customer
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Useful, but cumbersome
What do you like best about the product?
Data Cube results to find search demand.
What do you dislike about the product?
Steep learning curve. Not user-friendly.
What problems is the product solving and how is that benefiting you?
Internet user behavior insights for keywords. Helps with content development strategy.
Recommendations to others considering the product:
Recommend allowing plenty of time for training.
Not Worth The Money
What do you like best about the product?
East to use interface, all in one solution
What do you dislike about the product?
The price! While it is an all in one solution, I can get everything possible done manually with not much more time dedicated for way cheaper. If you are a novice with SEO, this is a fantastic solution; but for 60k annually, it isn't worth it to me.
What problems is the product solving and how is that benefiting you?
Being able to handle all my SEO initiatives in one platform.
I enjoy the user friendly features available.
What do you like best about the product?
I like that the dashboard is user friendly and makes SEO easier to understand for beginners like myself. I also like the customization tools.
What do you dislike about the product?
Our rep contacts us a lot. Usually I would love this, but I think he connects with us so much that we do not have enough to talk about each time. I wish we could set up meetings quarterly versus every two weeks.
What problems is the product solving and how is that benefiting you?
It has allowed us to improve our SEO. We have seen benefits for content development and have really begun to focus on our SEO strategy.
Recommendations to others considering the product:
See if you can set up monthly or quarterly meetings with your account manager. Ours is a little too eager to meet.
Timely SEO Insights
What do you like best about the product?
Ease of use; Robustness of the Data Cube; Competitive analysis; Insightful recommendations
What do you dislike about the product?
That we can't have all of our websites on the platform under some sort of enterprise agreement.
What problems is the product solving and how is that benefiting you?
Competitive market share
Recommendations to others considering the product:
Give it a chance, you'll love it.
BrightEdge drives insights
What do you like best about the product?
The BrightEdge user interface is intuitive and easy to navigate. BrightEdge has developed great training resources that make it easy for multiple people across the company to become power users quickly. Their customer service is excellent making us feel like they are an extended part of the team.
What do you dislike about the product?
BrightEdge has been receptive to feature requests and feedback. We are waiting for the day when we can further customize the Brightedge Insights report email to be specific for users.
What problems is the product solving and how is that benefiting you?
BrightEdge allows us to efficiently pull insights and track keywords that are important to our business. This tool helps us monitor trends and measure impact of micro-optimizations. We also find great value in ContentIQ to catch technical breaks.
Marketing Data and SEO Professional
What do you like best about the product?
My favorite BrightEdge feature is the Anomaly detection. I receive emails on a weekly basis detailing out which of my tracked keywords have dropped out of page 1 with action-based recommendations I can use to optimize my web pages and get them back on page 1.
What do you dislike about the product?
The Insights tool could use some improvement. Every so often, there are actionable items that I can use to improve my ranking, but more often than not, the insights are not actionable or they are too general for me to be able to fix anything specific on my website.
What problems is the product solving and how is that benefiting you?
BrightEdge allows me to show BMC leadership the value of a high search engine ranking and of SEO in general. I am able to clearly show them how our page ranking affects traffic to our website which then affects online conversion on the site.
BrightEdge helped us establish a solid SEO plan across multiple properties.
What do you like best about the product?
The Data Cube is a tremendous tool to gauge potential SEO opportunities and traffic grabs. And their Content IQ has made adoption very enticing for our content writers. From a reporting standpoint, we pull up their Performance Dashboard to review weekly with our content writers, web designers and programmers.
What do you dislike about the product?
We just recently switched our BrightEdge support team. Takes awhile to get up and running to where we have a relationship and understanding of our unique business needs. Like dating again when you've been married for awhile.
What problems is the product solving and how is that benefiting you?
The data improvement points and opportunities are reported every month in our key businesses (Cosmetics, Crafts) in our trifecta of social marketing, website builds and organic search gain.
Recommendations to others considering the product:
The platform allows users to gain as much as they bring to the data. Content writers may go in a few times a month, while our digital marketing analyst may be in the platform every day.
We couldn't do what we do without BrightEdge.
What do you like best about the product?
The tools are robust and informative, but more important than that is the culture of excellence we've seen permeate through the entire organization. There's excellence in continuing innovation, excellence in support, and excellence in day-to-day account management by their teams.
What do you dislike about the product?
I'd love more customization as an admin. We're in a phase where we want to drastically scale up BrightEdge usage and access across our corporation, but are hesitant to do it without being able to ONLY serve certain parts of the platform. This is a super nitpicky thing to be concerned about, but it's our primary pain point right now...and it's not necessarily a huge one.
What problems is the product solving and how is that benefiting you?
We're a small search team, within a large company, with a lot of demands for our time and attention. There is only one full-time SEO strategist in the entire company -- me. What BrigthEdge allows me to do is not only do my own analysis, reporting and tracking in a quick and efficient manner, but it also allows me to delegate. Instead of having to do research for our writers, I am able to give our editorial staff the keys to their own BrightEdge accounts to do their own research. We now have a stable of search-savvy copywriters who don't need me in their business for us all to create quality content!
Recommendations to others considering the product:
BrightEdge can take an SEO team of 1 and give it the capabilities it needs to be much larger, faster and impactful than could have otherwise been the case. I've been a BrightEdge user on both the agency and the client side now, and have fielded demos from other competitors over the years. BrightEdge is the clear industry leader.
Super powerful and straightforward
What do you like best about the product?
BrightEdge basically does everything you need from an SEO perspective
What do you dislike about the product?
Not much too dislike, it might be too complicated for people who are new to SEO though
What problems is the product solving and how is that benefiting you?
Helps you rank for keywords you're looking for, track changes in ranking over time, and what keywords to create content for
Data Cube Is Good
What do you like best about the product?
I like the Data Cube feature which is fairly easy to use
What do you dislike about the product?
Many of the reports, and features of this platform seem to be very glitchy and / or unreliable over the past year. Our log of these issues seems to be growing.
What problems is the product solving and how is that benefiting you?
I like Data Cube and the research capabilities of that feature
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