Indicative Analytics
mParticleReviews from AWS customer
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Good data visual but limited capabilities
What do you like best about the product?
It's great for non-BI users. Easy to build visuals such as line charts and bar charts.
What do you dislike about the product?
It's very limited on what you can do. Can't query within the tables. It's not made for someone with more than mid-advanced experience with BI tools.
What problems is the product solving and how is that benefiting you?
Easy, quick visualizations.
Really useful tool
What do you like best about the product?
Being able to easily visualize customer journey
What do you dislike about the product?
Not able to parse out syntax from json fields for example
What problems is the product solving and how is that benefiting you?
Trying to understand the customer journey. It's so much quicker to do this in Indicative than to write SQL with nested joins
Ideal CDP for Growth Marketing Stack
What do you like best about the product?
mParticle allows us to capture data from many sources into a single platform and then distribute it as-needed to other systems that would otherwise not be able to capture it directly.
What do you dislike about the product?
Only downside: you need to know your data strategy. mParticle is powerful but its true power is harnessed through a thoughtful data strategy that directly solves use cases needed for your tech stack and team needs.
What problems is the product solving and how is that benefiting you?
We're able to better understand our customers. Specifically, we're able to capture event data and leverage the data within those events to create segments in downstream systems to deliver 1:1 personalized communication.
Recommendations to others considering the product:
Determine your data goals, work with your mParticle team to set up and implement your data strategy, and monitor your data as it comes in for meaningful and actionable insights!
Simple and effective
What do you like best about the product?
Navigating the customer data platform market can be challenging for any business, especially when your expertise is not technology. At Nova Entertainment we required a simple but effective solution to be provided by someone that understood our business. The mParticle team were incredibly attentive through the selection process and committed to helping make sure the implementation of a customer data platform in our business was a success.
What do you dislike about the product?
Not having the team located here in Australia originally was not ideal however, the mParticle team continues to grow and we take assurance from that. Connectors and integrations are always a challenging one and we did find a couple of instances where data feeds from other platforms required transforming before ingestion into mParticle.
What problems is the product solving and how is that benefiting you?
We implemented mParticle to streamline data collection across our assets where we collect both registration and behavioural data from our audiences. The main need was to standardise that collection, collect behavioural data to then be appended to user profiles and then stream clean data to downstream platforms for activation and utilisation.
Best in class CDP
What do you like best about the product?
An extensive list of supported Data Sources and Services. Great support to get started and very knowledgeable when figuring out new use cases.
What do you dislike about the product?
Nothing so far. We've been able to realize all our usecases.
What problems is the product solving and how is that benefiting you?
Single source of truth for our data. It allows us to verify and act on any inconsistent reporting data.
Excellent Customer Data Platform and support team!
What do you like best about the product?
mParticle has so many out-of-the-box integrations, and they make it easy for our teams to centralize and act on data from many parts of the organization. The support team has been proactive, helpful, and knowledgeable from day one - and we are happy with mParticle having a home in our tech stack.
What do you dislike about the product?
We've been thoroughly satisfied with the mParticle platform and the mParticle team.
What problems is the product solving and how is that benefiting you?
We've automated the collection and transmission of data. We've learned more about our customers, helping us deliver more of what they want. We've eliminated manual tasks and have empowered our teams to accomplish more with less time and effort.
Team is very professional and the tool is very powerful to deliver on our business objectives.
What do you like best about the product?
The ability to target real-time audiences and help personalisation across different platforms
What do you dislike about the product?
Nothing to mention at this moment of time.
What problems is the product solving and how is that benefiting you?
Data collection across one platform and sending downstream events to different buying platforms
Indicative is logical and easy enough to use as a software engineer without additional training.
What do you like best about the product?
The simple UI that allows me to create charts and visualizations of our logs and data flows. I like being able to create dashboards and share them with others.
What do you dislike about the product?
The fact that the cache is a bit small, so sometimes it takes a while to reload views.
What problems is the product solving and how is that benefiting you?
Checking results of a/b tests, understanding our users.
Indicative Review
What do you like best about the product?
Front end display of tool, and ability to build custom segments
What do you dislike about the product?
Not much, good all-round tool for building required outputs
What problems is the product solving and how is that benefiting you?
Reporting on top-level company performance. Developing reports on campaign performance
Indicative focuses on providing easy tools to do inference immediately
What do you like best about the product?
Indicative's target users can include business stakeholders in building inference tools. Closer to the people that values the analytic reports.
What do you dislike about the product?
The initial learning curve to understand all the possible and potential reporting tools may need better walkthrough docs but their interactive demo helps a lot. Their support staff did best to assist us in making most of the tool and help us decide if the tool is worth it or not.
What problems is the product solving and how is that benefiting you?
We are building a new product and we are interested in a lot of engagement, user journey cohorts and funnels to understand usage and adopt based on the data we get.
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