Indicative Analytics
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Ease of use, good presentation
What do you like best about the product?
The flexibility to configure data in the way I want to communicate it
What do you dislike about the product?
I've not got any dislikes yet, as I haven't tried all of its functions
What problems is the product solving and how is that benefiting you?
Displaying data for presentations, making business decisions
Useful Tool
What do you like best about the product?
Our organization is using indicative for almost 1 to 2 years and for us it was indeed an helpful tool to really understand and investigate our customers journey so that we know what else can we improve on our system.
What do you dislike about the product?
Lately, my team and I are struggling with loading the query for our daily updates on the report. It's like that indicative is having a hard time fetching the reports that we needed when we try to run our query, and it was a struggle as well on our part because we have a specific timeframe for the updates that we needed. Because of that error, the updates got delayed as well. We need to talk first to your customer service to tell you that there's something wrong with the indicative. So, maybe in the future, we won't be experienced that kind of error.
What problems is the product solving and how is that benefiting you?
We used the indicative to solve some of our customer application journey. We used indicative to investigate why some of our applicants didn't complete the journey and where step they didn't able to complete or finish that may caused an fall offs on our side and clients side as well. What are the reason why they didn't complete the journey.
Recommendations to others considering the product:
If you guys are looking for a beneficial tool, you guys might want to try Indicative, and I tell you it was indeed a helpful analytic tool for your organizations or yourself.
Best Customer Support and Easiest Setup Compared to Competitors
What do you like best about the product?
Indicative is easy to use right off the bat. Even for someone non-technical at all, their support team has multiple account managers that specialize in helping you understand the data and get your account set up so everything is easy to use without needing the support of their team to make every little change.
What do you dislike about the product?
There's really not much to dislike, the only thing I could possibly say would be on our end, the time it takes to properly set up the event names but that has nothing to do with the Indicative system
What problems is the product solving and how is that benefiting you?
We switched from Google Analytics which was not giving us the in-depth reporting that we needed. We are now able to see specific events and clicks and not just a general page-view overview. We now have the ability for anyone on our team to ask a question and set up a funnel to measure any metric or workflow.
Good Customer Analytics platform for use in Customer Journey and Marketing Analytics
What do you like best about the product?
Easy connectivity to data sources such as Big Query. The data set configuration is on the customer side (which makes sense) but the Indicative team is there to help along the way with tips and suggestions on what structure and fields would make the most sense. Then Indicative takes care of ingesting the data and synching it.
Once data is in Indicative the querying system for displaying information, filtering and slicing is very simple and human-readable. People without programming skills will feel comfortable using it
Once data is in Indicative the querying system for displaying information, filtering and slicing is very simple and human-readable. People without programming skills will feel comfortable using it
What do you dislike about the product?
Some features we think useful have not been incorporated yet, but we know are in the pipeline.
For instance some of the graphs and visuals generated after querying are static, requiring the user to modify the query if there is something else he wants to see or deep dive in a specific detail.
For instance some of the graphs and visuals generated after querying are static, requiring the user to modify the query if there is something else he wants to see or deep dive in a specific detail.
What problems is the product solving and how is that benefiting you?
Marketing nowadays is quite complex with many touchpoints both online and offline, making it hard to build a customer journey, analyze cause-effect of actions and find the next best action. Indicative and specially it's multipath funnel visualization helps commercial teams identify what paths are working better and what actions seem to have a larger positive impact.
Its ease of use can help a broader part of the organization perform the analysis so it's not only IT or tech guys doing that analysis but the actual marketing team that will then take actions based on what they see.
Besides, analyzing information directly in big query or even using data studio is not optimal when dealing with non-linear interactions and multiple paths. Indicative solves that with a nice visual.
Its ease of use can help a broader part of the organization perform the analysis so it's not only IT or tech guys doing that analysis but the actual marketing team that will then take actions based on what they see.
Besides, analyzing information directly in big query or even using data studio is not optimal when dealing with non-linear interactions and multiple paths. Indicative solves that with a nice visual.
Recommendations to others considering the product:
Although Indicative will help you, I strongly suggest to get your data in shape: clean it, transform it, and get it readi to fulfill the use case you will be working on
Indicative is one of the best analytics tools we have used so far.
What do you like best about the product?
It's easy to use and integrate into the code base and pretty userfriendly UI. Their customer service is also very good and responds immediately.
What do you dislike about the product?
the events can take a while to load somtimes. one other issue is how they are grouped together.
What problems is the product solving and how is that benefiting you?
we are able to track several mobile events and data associated with it. it helps us be more productive with respect to our data analysis and usage.
Recommendations to others considering the product:
its easy to install and use , very good customer support aswell, which makes it worth using. i have had several issues with the past vendors we used where we had to go back and forth on a call, but with indicative its been easier to track down issues and customer support is always available to debug and fix any issues we come across, technical and otherwise. plus its fairly inexpensive as compared to other analytic tools making it the best option in market out there. i would strongly recommend this product and can almost guaranteee it will meet all expectations with respect to product and business goals. Also, they are available all the time to help with any support or debug issues. we just had to have 2 calls with them and within a week we were good to go. we did our market research with some renown analytics vendors but this one definitely stood out.
Helpful and insightful
What do you like best about the product?
The visual non tech layout really helpful. The capacity to not have to undertake tasks like setting up funnels and wait for new data is a bliss.
What do you dislike about the product?
Some More drill down and context in funnels would be lovely
What problems is the product solving and how is that benefiting you?
User journeys are more visible and the impact of changes is more clear now!
Recommendations to others considering the product:
Try it out to check how easy it is to setup and start gathering some insights that can better drive conversations
WOD Insight review of Indicative
What do you like best about the product?
easy setup, nice graph, useful, helps me grow
What do you dislike about the product?
nothing much, this questionnaire with stupid validation
What problems is the product solving and how is that benefiting you?
Growth tracking
Recommendations to others considering the product:
do not participate in this stupid survey, it is too long. Finishing it just because I do not like leave stuff half-finished
Indicative helps us understand user behavior with no sampling & segmentation
What do you like best about the product?
Being able to build unlimited funnels of user behavior and how they go through our website is one of the best features. Using Google Analytics we were stuck with sampling & limited to just one funnel. With Indicative we can create unlimited funnels, see conversions over time and it works with Snowplow.
What do you dislike about the product?
Indicative is super powerful but also a little complex. Just a small learning curve, but once you figure it out you are good to go.
What problems is the product solving and how is that benefiting you?
Understanding the most common paths to conversion, with segmentation & conversions over time.
Fast and easy to analyze data
What do you like best about the product?
Indicative has a series of tools designed for a fast data consultation. It is easy to use and its graphics and animations are really gorgeous and do the data storytelling is easy.
Also, since we don't need SQL or other ype of programming to analyze the data, more team members can use and generate insights from Indicative.
Also, since we don't need SQL or other ype of programming to analyze the data, more team members can use and generate insights from Indicative.
What do you dislike about the product?
Its setup will require the assistance of developers and data engineers. Past that, it will be really easy to use.
It could have more tools for training and learn more things aboou Indicative's capabilities.
It could have more tools for training and learn more things aboou Indicative's capabilities.
What problems is the product solving and how is that benefiting you?
I am using Indicative to understand consumer behaviour from my website. I can do a series of analysis such as Conversion Funnel, segment different publics by cohorts and so on.
Indicative
What do you like best about the product?
Their multi path and cohort analysis tools that read directly off event log data are extremely useful, and unique in the BI space. The UI is very user friendly, easily allowing non technical teams the ability to analyze events.
What do you dislike about the product?
It's a new product, so lacks some standard enterprise tools right now, like SAML integration, and refined user permissioning.
What problems is the product solving and how is that benefiting you?
Web event data is difficult to analyze with standard SQL, beyond just simple funnel analyses. Indicative's focus on that makes it a pretty clear add to our BI stack, without running into any issues with confusion over which tool to use for which job.
Recommendations to others considering the product:
They very easily onboarding Snowplow unstruct, self described events.
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