Indicative Analytics
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A Fantastic tool that is always improving
What do you like best about the product?
The constant improvements is indicatives best feature
What do you dislike about the product?
There is currently a few missing integration points that would speed up getting data from our core platform, but there is a lot of other options to use
What problems is the product solving and how is that benefiting you?
Business insights into how customers use our platform
Recommendations to others considering the product:
Has a brilliant support suite and has a lot of integration points to bring in your data, including an API to store data in Indicative itself. This product should always be considered as part of evaluating analytical software as it ticks a lot of boxes
Better Alternative to MixPanel
What do you like best about the product?
The product is easy to start using on Day 1, but it also has many layers for complex analytics. Also, event tracking is accurate and scalable ... Google Analytics is not scalable for this, and other solutions, such as Mixpanel, are too expensive and less useful.
What do you dislike about the product?
I dislike the sharp jump in price tiers. While I was still in the mode of testing for a few months, we kept breaching the free trial limit, and were forced to pay a steep price jump in order to continue our testing. Otherwise the data was locked.
What problems is the product solving and how is that benefiting you?
Event Tracking at Scale was easily solved by Indicative. Easy to implement. Customization for params. Fast reporting.
Recommendations to others considering the product:
Easy to start. Easy to implement tracking code. Scalable. Less expensive than Mixpanel, but still not cheap at massive scale.
Awsome for Exploring Product Metrics
What do you like best about the product?
Simple to make standard product analysis (cohorts, funnels and segmentations). The team is also very attentive and provide helpful insigths for user cases and also technical issues. Also, I have to compliment their data dictionary: it makes day to day easier and the analysis more intuitive (or should I say more Indicative?).
For those wanting to start out and try a product analytics tool, I would also recommend beacuse of their really generous free trial limit of events (I think today it is of 1 billion events up to 28 days and 500 million after that).
For those wanting to start out and try a product analytics tool, I would also recommend beacuse of their really generous free trial limit of events (I think today it is of 1 billion events up to 28 days and 500 million after that).
What do you dislike about the product?
Well, I would say that they React Native SDK is really outdated (the last update was more than a year ago and the docs are not updated). They do produce a lot of good content on their blog, but I think that the technical docs are kind of forgotten.
What problems is the product solving and how is that benefiting you?
With Indicative, it is easier to understand how people use my product and what gaps it has. It comes with a really intuitive and easy to use interface plus a data dictionary (ending those debates between engineers and business people - "what means this event names?"). I would also add that maybe the biggest benefit is the time saved by the teams: now it is really easier to explore existing data and answer questions.
Recommendations to others considering the product:
Well, my recommendation is to use the free tier and get to your own conclusions. I think that in the setup process and seeing some test events flowing + exploring the demo they provide will help make a decision.
Very powerful resources, but still lacking on refinement for some features.
What do you like best about the product?
Indicative simplifies some very complex event analytics tasks with the Cohorts and Funnel tools. Dealing with events using SQL can be a giant pain, even for simple goals. In my opinion, this is the biggest upside for Indicative: it's simple and fast.
The customer experience is also great! It was a breeze to contact someone every time I needed help.
The customer experience is also great! It was a breeze to contact someone every time I needed help.
What do you dislike about the product?
There are not many options for customizing visualizations. The user segmentation could be a bit more versatile, with AND/OR statements, this is very crucial when dealing with bounce rates, for example.
The website could also be more refined, I've had some problems when using it through Firefox, the UX could be better. A good example is the main 'Indicative' header, which does not allow new tabs to be created from it.
The website could also be more refined, I've had some problems when using it through Firefox, the UX could be better. A good example is the main 'Indicative' header, which does not allow new tabs to be created from it.
What problems is the product solving and how is that benefiting you?
Specific page conversion rates, product stickiness, active users growth, usage of specific features and pages, cohort/user segmentation in order to better understand customer behavior, etc.
Indicative makes these tasks way easier and faster to handle. Whereas in SQL I would take ~30 min to write a query, I take 2-10 min to create something using the segmentation/funnel/cohort tools.
Indicative makes these tasks way easier and faster to handle. Whereas in SQL I would take ~30 min to write a query, I take 2-10 min to create something using the segmentation/funnel/cohort tools.
Recommendations to others considering the product:
Have really well defined events and good modelling for more specific user segmentation and analysis. Indicative is a very powerful tool, but it has its shortcomings. Using it in conjunction with other BI tools is a very good idea, as it will not meet all your needs for transaction metrics.
Excelent tool!
What do you like best about the product?
It is a easy and fast way to manipulate metrics in very specific way.
What do you dislike about the product?
The interface could be easier to handle, especially about the use of filters and adding fields. Sometimes it is hard to find where to apply conditions needed to clean the analysis.
What problems is the product solving and how is that benefiting you?
Problems with specific analysis such as funnel of a specific group/product from different pages.
A great tool with lots of potential
What do you like best about the product?
The platform is relatively easy to use with an intuitive interface. The funnel visualisation is clear and a real winner when it comes to communicating funnels and optimisation efforts to stakeholders.
As always with these platforms outcomes largely depend on the data you put in it, so a degree of pipeline engineering is required. Having said that, the GA connector works well and Indicative made short work when they had to update it to consider multiple trackers.
As always with these platforms outcomes largely depend on the data you put in it, so a degree of pipeline engineering is required. Having said that, the GA connector works well and Indicative made short work when they had to update it to consider multiple trackers.
What do you dislike about the product?
The dashboard functionality could have more interactive elements, in particular the ability to interact with the funnel viz. Bit too static at the moment.
What problems is the product solving and how is that benefiting you?
Understanding paths, visualising funnels identifying optimisation opportunities , opportunity sizing and outcomes monitoring.
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What do you like best about the product?
Ability to implement funnel creation and visualization to draw insights and take decisions based on funnel performance
What do you dislike about the product?
Allows only linear funnels creation and not multi linear funnels. Moreover 'did not do' type users are not further added into the funnel and are considered as permanent dropoffs.
What problems is the product solving and how is that benefiting you?
Tracking onboarding journey for app for android and ios
benefit - helps me draw analysis and take decisions on customizing my onboarding flow
benefit - helps me draw analysis and take decisions on customizing my onboarding flow
Go-to-place for anything mobile analytics
What do you like best about the product?
Being a fintech app with multiple offerings, we have tons of funnels to track. I liked the way we can create dashboards to slice and dice our key business metrics.
What do you dislike about the product?
I think it can be faster. At times, there is a lag in loading the dashboards which leads to disengagement.
What problems is the product solving and how is that benefiting you?
We are using indicative to figure out the gaps in our app funnels and user level analyitcs to understand users' actions and behaviour. We use insights to improve our product.
Top analytical tool for companies that are getting started with analytics
What do you like best about the product?
The free tier plan. the 50 million free events for every month for the first 6 months is best in class. My organisation uses segment, the integration with the segment was very seamless. Infact the reason for us to switch to indicative was the seamless integration with Segment.
The pricing is also quite low compared to other competitors.
The pricing is also quite low compared to other competitors.
What do you dislike about the product?
There are no charts provided on user composition. I would like to see the graphs on user distribution based on the OS, and their revenue generation
What problems is the product solving and how is that benefiting you?
I track my top engagement metrics: DAU, MAU on indicative.
I also track my top funnels, which are revenue-generating.
The drop in funnels help me analyze the steps where there is a significant drop in the funnel.
Also, the feature to create cohorts of users is quite good. I track the common attributes of these users and get a sense of user persona
I also track my top funnels, which are revenue-generating.
The drop in funnels help me analyze the steps where there is a significant drop in the funnel.
Also, the feature to create cohorts of users is quite good. I track the common attributes of these users and get a sense of user persona
Recommendations to others considering the product:
Top analytical tool for companies that are getting started with analytics
The free tier plan. the 50 million free events for every month for the first 6 months is best in class. My organisation uses segment, the integration with the segment was very seamless. Infact the reason for us to switch to indicative was the seamless integration with Segment.
The pricing is also quite low compared to other competitors.
I track my top engagement metrics: DAU, MAU on indicative.
I also track my top funnels, which are revenue-generating.
The drop in funnels help me analyze the steps where there is a significant drop in the funnel
Also, the feature to create cohorts of users is quite good. I track the common attributes of these users and get a sense of user persona
The only drawback is:
There are no charts provided on user composition. I would like to see the graphs on user distribution based on the OS, and their revenue generation
The free tier plan. the 50 million free events for every month for the first 6 months is best in class. My organisation uses segment, the integration with the segment was very seamless. Infact the reason for us to switch to indicative was the seamless integration with Segment.
The pricing is also quite low compared to other competitors.
I track my top engagement metrics: DAU, MAU on indicative.
I also track my top funnels, which are revenue-generating.
The drop in funnels help me analyze the steps where there is a significant drop in the funnel
Also, the feature to create cohorts of users is quite good. I track the common attributes of these users and get a sense of user persona
The only drawback is:
There are no charts provided on user composition. I would like to see the graphs on user distribution based on the OS, and their revenue generation
A Must Have Application for Data Analyst
What do you like best about the product?
You can quickly identify data numbers and understand trendlines as data is demonstrated using visual diagrams. For examples, click through funnels are shown in a process flow type diagram which makes it easier to visually grasp the flow of users from landing page to goal completion. The diagram clearly demonstrates the steps users take towards the end goal and shows intermediary positions where they either drop off or take a different path altogether. Additional steps of the same funnel can be selected from drop down list of pre-built rules to even further granulate the process flow.
A second aspect that I like about Indicative is the ability to compare historical metrics with current. The timeline charts allow a user to visualize trends that maybe used to make decisions on developing strategies based on time periods. Each data point allows you to see the specific value. These data can be helpful in identifying specific up seasons as well as troughs.
A second aspect that I like about Indicative is the ability to compare historical metrics with current. The timeline charts allow a user to visualize trends that maybe used to make decisions on developing strategies based on time periods. Each data point allows you to see the specific value. These data can be helpful in identifying specific up seasons as well as troughs.
What do you dislike about the product?
Understanding how to set up custom metrics. The codes structure in indicative is hard to understand immediately compared to other tools. I have to check the onsite guides to figure out how to set up a funnel.
What problems is the product solving and how is that benefiting you?
Indicative has already been set-up for analytics of our website. So using the preset funnels to capture data. I use it only as a data gathering method, And not as a tool to identify problems due to the difficulty of setting up custom flows.
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