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172 reviews
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    Ashwin G.

Unique experience

  • November 02, 2021
  • Review provided by G2

What do you like best about the product?
The funnels are unique, the analytics capabilities are amazing.
What do you dislike about the product?
Not much to dislike, but it may not be that easy to use and intuitive
What problems is the product solving and how is that benefiting you?
Could identify dropoffs


    Food & Beverages

Great for product analytics

  • October 29, 2021
  • Review provided by G2

What do you like best about the product?
Good visualization interface and ability to see customer's journeys at the website/app and integration with snowplow events.
What do you dislike about the product?
We only use Indicative for product analytics, and sometimes it is confusing to have different data visualization tools
What problems is the product solving and how is that benefiting you?
Ability to perform journey analyzes and what users do after performing some event


    Internet

A good tool to speed up telemetry analysis

  • October 29, 2021
  • Review provided by G2

What do you like best about the product?
Indicative is easy to learn and apply by non-technical savvy users.
What do you dislike about the product?
Regular expressions and other advanced filters are not yet implemented
What problems is the product solving and how is that benefiting you?
Fast analysis of telemetry and user experience
Recommendations to others considering the product:
The support team is very responsive to questions.


    Financial Services

Good for User conversion monitoring

  • October 29, 2021
  • Review provided by G2

What do you like best about the product?
It's a good tool to understand in which part of the product flow we are losing the conversion. The filtring options, group segments is easy to use, especially if you integrate it with Segment.io
What do you dislike about the product?
I find it a bit difficult to compare two separate segmentation with each other
What problems is the product solving and how is that benefiting you?
To monitor the User engagement in different part of the product


    Daniel K.

In-Depth analysis with Indicative

  • August 20, 2021
  • Review provided by G2

What do you like best about the product?
Easy to use wizard setup, lots of possible combinations, great dashboards
What do you dislike about the product?
Pricing is a little too high for startups and small business
What problems is the product solving and how is that benefiting you?
I needed to visualize how my clients use my websites. Information was scattered on different places. Indicative fix this and shows a neat dashboard with all the relevants KPI


    Fernando F.

Director

  • May 27, 2021
  • Review provided by G2

What do you like best about the product?
First of all, it is very easy to log in. I can put my google credencials and connect fast.

It is easy to manipulate and compare numbers. In a little clicks I can see graphics and anallyse my product and compare versions. These informations and number provide more trust to decide what way is better.

We can save some specificly views and share with our team. Make us aways in the same page. Every one can see the same anallyze.
What do you dislike about the product?
Sometimes I miss the last software that I used: mixpanel When I have some issue to solve It´s harder to find a solution in internet. Comparing mixpanel and Indicative I miss more content available in YouTube for example.

I don´t remember to be invited too to any webinar talking about a new feature or some new user trainig. Eventually We need to organize in our team someone to teach our new emplyees how to use the software. It will better if Indicative could provide the first steps to a new user.
What problems is the product solving and how is that benefiting you?
I'm solving which journey is better for our customer. Indicative allow me to compare de old journey with the new one giveing numbers and convertion.
Recommendations to others considering the product:
If you want to know everything about your business, you need to set up indicative. It gives more opportunities to improve the whole journey.


    Events Services

Loaded with options and crunches data so quickly.

  • May 24, 2021
  • Review provided by G2

What do you like best about the product?
Once I learned how to create my own dashboards, I was amazed at the number of different options I had at my fingertips to customize my reports and make them visually interesting.
What do you dislike about the product?
There is a learning curve, but once you get up-to-speed you'll love the platform.
What problems is the product solving and how is that benefiting you?
We use Indicative to pull in event data to create a dynamic dashboard for our clients, giving them a near-realtime look into what's happening for them.
Recommendations to others considering the product:
Take the time to learn what Indicative can really do for you -- so many options here to explore.


    Leisure, Travel & Tourism

Experience as a user and a developer (integrating the events)

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
- speed
- easy to use and get a quick view on the user journey
- cool new features
What do you dislike about the product?
- complexity (even analysts struggle to understand some features)
- low flexibility on adjusting the events
- poor filtering functionality (e.g. no "value is in json array" filter)
What problems is the product solving and how is that benefiting you?
Funnel analysis, user journeys (see the benefits above)


    José Augusto B.

A good tool for startups

  • March 09, 2021
  • Review provided by G2

What do you like best about the product?
I think the dashboards and the conversion graphs are the best part of the toll. But apply the filters are hard and sometimes are necessary understand programming language to use all resources. I'm a User Experience Desinger and for me, it's important the view of full costumer jouney. Indicative hepls me to search and study the gaps in the journey and correct then. The best part is that we can create several funnels with specific points of interest from different areas of the company, these funnels are complementary to each other and the information can be discussed in a team.
What do you dislike about the product?
On some screens the numbers of the dashboards are too small, and it's hard to see them. I think that increase the size of the font is the best way to make the site more accessible. Some features, such as creating a funnel, are complex for those who are not used to using analytics softwares. The platform also brings a lot of information at once, making it difficult to read, and the interface may seem at first unfriendly to anyone who is adapted to Google Analytics.
What problems is the product solving and how is that benefiting you?
Now we can see the real conversion rate, because in our Google Analitics the rate is extracted in a sample. We an extract the data and we can make better reports. I realized that our reports are more reliable and complete, being used by many areas of the company, such as CRO, Media Performance and DevOps.
Recommendations to others considering the product:
Indicative is a good tool for startups and cheaper than others, without neglecting the quality and reliability of data. in addition to facilitating the work with reports and dashboards of user's journey. Indicative can also help various areas of the company to integrate and share their information, since the dashboards are detailed and very complete.


    Danieel L.

Very useful tool for product analytics

  • March 05, 2021
  • Review provided by G2

What do you like best about the product?
Most things are very intuitive, the UI is very friendly and gives people an easy way to make some high-level analysis, like funnel, segmentation and even cohorts analysis.
What do you dislike about the product?
There's no possibility to separate some properties that have the same name for diferent kinds of events, which can be a downside, as long as you need to define well what is the meaning of that property for each kind of event that has it.
What problems is the product solving and how is that benefiting you?
Test and evaluate new features of the company website/app, analyze different page/categories performance, etc.