Iterable
IterableReviews from AWS customer
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Iterable Activate Conference
What do you like best about the product?
Iterable seems to be constantly evolving and improving services to meet the needs of customers. They are very open to listening to customer feedback and do try and adapt.
What do you dislike about the product?
I'm not sure if it is due to SMS regulations or the partnership, but SMS can be tricky to implement/manage with their current offerings in our experience. Depending on the use case, other companies may not have the same experience.
What problems is the product solving and how is that benefiting you?
Ability to communicate with our customers, and provide a more personalized message. We have also been able to improve efficiency with back office tasks and take some of the manual email sends off of their plate, freeing up time for other customer touchpoints.
A Flexible and Powerful Platform With Room to Grow
What do you like best about the product?
Iterable is a powerful, flexible platform that makes it easy to build, test, and optimize both email and SMS campaigns in one place. The user interface is intuitive and visually clean, which makes navigating between journeys, templates, and reporting much smoother than some other tools I’ve used. I especially appreciate the dynamic content capabilities and how seamlessly it integrates with our customer data, allowing us to personalize messaging at scale. The flexibility in segmentation, along with the ability to trigger campaigns based on real-time customer behavior, has been a game-changer for our lifecycle strategy.
What do you dislike about the product?
While Iterable is robust, some parts of the platform can feel clunky or underdeveloped. Reporting is one area that could use improvement—it can be difficult to pull detailed, customized reports without resorting to external tools or custom API work. Journey versioning also isn’t as seamless as I’d like; managing multiple versions of a workflow can get messy and hard to track. Additionally, loading times for certain features (especially journeys and large templates) can be slow, which can interrupt workflow when you're making quick updates. Lastly, while support is responsive, there’s sometimes a gap between ticket responses and true resolution, especially for more technical issues.
What problems is the product solving and how is that benefiting you?
Iterable solves the challenge of delivering personalized, timely, and data-driven marketing across multiple channels—email, SMS, push, and more—without needing to rely heavily on engineering support. It addresses the fragmentation of tools and data that often slow down CRM and lifecycle strategies, enabling marketers to build seamless, automated journeys that respond to real-time customer behavior.
Dynamic platform that scales
What do you like best about the product?
It’s user friendly and has many tools to leverage in personalizing the user experience of our customers. It enables us to stack logic together in any combination that enables my team to build truly custom solutions.
What do you dislike about the product?
They’re always improving it and at times have to relearn how to use features that are dependent on the UI.
What problems is the product solving and how is that benefiting you?
Marketing to our millions of users at scale.
Great opportunity to learn about the platform
What do you like best about the product?
As a consultant, keeping up with the industry trends and tools are critical. This event gave a great overview on how to utilize Itarable in marketing
What do you dislike about the product?
Nothing in particular that I dislike about the iterable
What problems is the product solving and how is that benefiting you?
Replacing legacy system with a modern platform
I use Iterable daily to build and send email campaigns, and overall, it gets the job done well!
What do you like best about the product?
Campaign setup is smooth and very easy to manage. I really enjoy the drag and drop editor, the saved rows is one of my favorite features. Oh and I can’t forget the Iterable support chat that has been tremendous help throughout my first year.
What do you dislike about the product?
I’m not a fan of the reporting — especially how insights are tied more to events than the actually campaign performance. It’s makes it harder than it should be to quickly see email performance on its own.
What problems is the product solving and how is that benefiting you?
A simple and effective way to get important emails to our customers.
Still learning the platform, but impressive!
What do you like best about the product?
It’s a much more modern platform compared to what our company used previously with user friendly features and fantastic learning courses and documentation.
What do you dislike about the product?
Still exploring a few limitations and quirks but team has provided solutions.
What problems is the product solving and how is that benefiting you?
Multi channel marketing
Best CRM lifecycle tool available
What do you like best about the product?
Iterable has the most complete feature set for multi-channel lifecycle marketing.
What do you dislike about the product?
Iterable is missing a couple key features for reporting and measurement that currently requires other tools to help augment certain reporting views.
What problems is the product solving and how is that benefiting you?
Iterable is able to unify our direct marketing channel initiatives and helps the team build personalized campaigns at scale.
Easy to use platform with a lot of opportunity for customizations
What do you like best about the product?
AI solutions for send time optimization and channel optimization to improve engagement
What do you dislike about the product?
There aren't many critiques at this point! I think the new dashboard will be extremely helpful to have a go to spot for a summary of everything
What problems is the product solving and how is that benefiting you?
Reaching the right customers at the right time using the right channel with relevant content
Iterable stands out in a sea of mediocre products
What do you like best about the product?
Innovation and enhancements done with user experience in mind. Made by marketers, for marketers!
What do you dislike about the product?
The arrows connecting the journey points together make it look messy, would like to be able to attach them to any part of the tile
What problems is the product solving and how is that benefiting you?
Moving from SFMC, we went from having a highly technical and clunky product that requires high specialization and training to operate effectively. It's very difficult to manage and Iterable's drag and drop feature makes it so user friendly just about anyone could pick it up! Plus the UI is fantastic.
Complex but smart
What do you like best about the product?
Robust ways to use data to personalize our email comms
What do you dislike about the product?
It's complex even for the everyday marketer speaking in everyday language
What problems is the product solving and how is that benefiting you?
Segmentation across multiple audience types
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