Iterable
IterableReviews from AWS customer
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It could be good...it just isn't reliable
What do you like best about the product?
The best part about Iterable is all that you can do on it. The capabilities for different campaigns you can set up are numerous.
What do you dislike about the product?
The UI can be VERY difficult to use and the system cannot really handle a high volume of use. The tool is also HIGHLY unreliable. Lists dont upload, sends stop midway - and it isn't caught unless you are proactively looking.
What problems is the product solving and how is that benefiting you?
Iterable is probably at its best when attempting to send out emails that come from workflows.
Recommendations to others considering the product:
If you are a small company, it could probably be a good tool. For companies with high list size, this may not be the best.
Maximizing customer experience using workflows
What do you like best about the product?
Being able to personalize our workflows across all channels.
What do you dislike about the product?
I would LOVE to be able to clone workflows across projects. My company (DataClover) has over 150 projects with the same set workflows per each. When we sign a new customer it is very tedious to set up these workflows each time.
What problems is the product solving and how is that benefiting you?
Being able to clone workflows throughout projects!
Recommendations to others considering the product:
Learn how important the API calls are and connecting data - I was removed from this process as a marketer and wish my tech team guided me more here.
Growing in right direction
What do you like best about the product?
Tool combines easy and logical interface for business users with a strategic layer underneath to build scalable customer journeys.
What do you dislike about the product?
Integration to some 3rd party endpoints has webhook dependencies More native integrations would be appreciated
What problems is the product solving and how is that benefiting you?
Omnichannel campaigns have been siloed. We hope Iterable helps us flatten that implementation.
Great innovative product and highly recommended.
What do you like best about the product?
What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.
What do you dislike about the product?
I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.
What problems is the product solving and how is that benefiting you?
With Iterable, we have helped our email marketing needs and to reach out to new registered users and in the end have the ability to have the user subscribe.
Easy to use self serve tool
What do you like best about the product?
Iterable allows me to set up workflows and campaigns without Engineering. Handlebar logic and metadata store help me personalize templates and easily update information.
What do you dislike about the product?
Using datafeeds can cause timeouts and errors.
What problems is the product solving and how is that benefiting you?
Segmentation and personalization. Setting up drips to keep users enngaged and our company top of mind.
User friendly support/guides
What do you like best about the product?
I am a new user to Iterable, so far the experience has been amazing. The support from their team has been awesome. I have enjoyed all the onsite guides. Please keep working hard to prodvide us a great platform to work from.
What do you dislike about the product?
So far the platform has been amazing. Maybe as I use the product more I will identify dislikes items. So far it’s amazing.
What problems is the product solving and how is that benefiting you?
We are working to streamline our notifications.
Great customer service and highly customizable
What do you like best about the product?
Customer success team is awesome and the ability to layer this on top of sparkpost is a huge win. If you’re thinking about it - just do it
What do you dislike about the product?
It’s all awesome! But if I had to gripe - I wish there was more functionality with data feeds - but I’m sure it’s coming
What problems is the product solving and how is that benefiting you?
Email marketing and also transactional
Absolutely essential
What do you like best about the product?
Iterable is easy to use. It has many powerful features you’ll need to setup and monitor email lifecycle campaigns and promotional blasts. Also easy to test iterations and utilize all your backend data to get the best results. Price point is good too.
What do you dislike about the product?
Still a young company and can improve on making some nuances a little easier to navigate. Also could improve analytics and reporting but confident they will keep innovating as time passes
What problems is the product solving and how is that benefiting you?
Setting up and monitoring our retention campaigns. It’s a bit complicated for our business due to long customer cycles and types of different customers. Iterable makes the process much easier to setup and go.
New to Iterable and impressed so far!
What do you like best about the product?
The onboarding experience has been great. Everyone is super friendly and helpful and I can tell that the team is very passionate about Iterable.
What do you dislike about the product?
It’s a little overwhelming because there’s so much you can do, but part of that is because I’m relatively new to email marketing and i have a lot to learn.
What problems is the product solving and how is that benefiting you?
Once we have iterable up and running we will be able to communicate with our customers much more seamlessly and will be able to build all of our emails on our own without relying on engineering. Iterable will give the marketing team much more control.
A data-driven marketer's dream tool
What do you like best about the product?
So far, we've really enjoyed Iterable's seamless and easy-to-navigate UI. This allows our non-technical and technical marketers alike to use the platform to it's full effectiveness. We are also excited the platform can support unlimited data points. This is a major differentiate between other vendors we considered prior to choosing Iterable.
What do you dislike about the product?
The only major con we see at the moment is the lack of global throttling limitations, but this issue will become obsolete with the features coming down Iterable's roadmap.
What problems is the product solving and how is that benefiting you?
We needed a platform to create a seamless marketing experience for all our users via every channel. With Iterable, we are finally able to execute on a lifecycle strategy that helps to acquire new users and retain current users.
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