Iterable
IterableReviews from AWS customer
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Highly Recommend above other ESPs
What do you like best about the product?
I like the easy to use UI and how the team moves quickly to improve their product offerings.
What do you dislike about the product?
We have a lot of data and sometimes the Segmentation tool runs super slowly.
What problems is the product solving and how is that benefiting you?
Solving multi-channel communication, segmentation, and consistent messaging problems we've had in the past. Generally, the customer benefits the most when we show we know who we're talking to.
Strong functionality leads to robust workflows.
What do you like best about the product?
The ability to integrate your company's data within Iterabe allows for the ability to get very creative with targeting and segmentation.
What do you dislike about the product?
As you build out more robust workflows, data can sometimes get lagged in running the processes and can lead to delays in comms being sent out. This tends to only be an issue on larger and more complicated workflows - I wouldn't expect the average user to run into these issues very often.
What problems is the product solving and how is that benefiting you?
We have been able to use Iterable to help us be more data-driven in our approach to marketing campaigns. Being able to A/B test within a workflow makes tracking the results of various campaigns a breeze.
Great email automation software for start-ups
What do you like best about the product?
Easy and intuitive way to create automated workflows, lots of flexibility for customization, integration with a host of 3rd party software, great account support, reasonable pricing.
What do you dislike about the product?
WYSIWYG email editor is a bit limited and restrictive compared to others. Would love to see custom font integration.
What problems is the product solving and how is that benefiting you?
Being able to automate workflows and target users by using customer behavior and data is a game-changer. Helped immensely with user retention and reactivation.
The best email marketing system I've come across so far.
What do you like best about the product?
Ability to create complex workflows but ensures the maximum population of users will receive a message.
What do you dislike about the product?
Iterable has a bit more of a technical aspect than a few other systems and requires knowledge that a new marketer might not have, especially if they don't have access to developers or engineers to provide clarity.
What problems is the product solving and how is that benefiting you?
We're discovering more ways to segment our audiences based on behaviors with emails and adjusting our content more frequently to optimize conversion.
The ability to track and understand the user in the user profile provides immense value of tracking when they perform and how they interact with our content.
The ability to track and understand the user in the user profile provides immense value of tracking when they perform and how they interact with our content.
Recommendations to others considering the product:
Take the time to go through the Iterable academy. Read as much of the documentation as you can. It is beyond helpful to have chats with your support team and any developers or engineers you have access to.
Really enjoying this high power, yet accessible tool.
What do you like best about the product?
Iterable is easy to get started. I was up and running in a few days then able to transition to more complex use cases by the end of my first week using.
Also the team & training has been fantastic!
Also the team & training has been fantastic!
What do you dislike about the product?
I would love to see Reporting/Analytics enhancements that include delivered (to email) reports and alerts.
What problems is the product solving and how is that benefiting you?
Creating clear and measurable work flows.
Iterable Paves The Way for Streamlined Customer Communications
What do you like best about the product?
I really like the workflow suite and the ability for us to think cross-channel when we set up campaigns and how customer actions can quickly be pulled in to create unique user experiences.
What do you dislike about the product?
I'd love a more out of the box solution that wouldn't create as heavy a burden on our Engineering team to also support site assets for campaigns. Right now we have 2 separate tools, and are just starting tee up how system webhooks could work to support.
What problems is the product solving and how is that benefiting you?
In consolidating our tool stack from 3 tools down to 1 we have better visibility to all the customer touch points we as a company have implemented. This has allowed us to make quicker decisions on what should remain in place and where we can consolidate messages in the flow.
Awesome, intuitive, powerful platform
What do you like best about the product?
It's user-friendly, doesn't bug out and can do almost anything I try to do.
What do you dislike about the product?
Very little. Fewer integrations than competitors and you can't add someone to a workflow when they're created.
What problems is the product solving and how is that benefiting you?
The user journey is much easier to build out and manage using Iterable than other platforms I have previously used. Management of lists is also much easier than Mailchimp, with the ability to update user data and pull/upload/download lists quickly.
Great B2C marketing tool
What do you like best about the product?
- The ability to easily incorporate mobile marketing in workflows
- Handlebars!
- Workflows are easy to understand and build
- Our CSM is absolutely amazing - she checks in with us and provides outstanding support and guidance when we need it
- The support team is always available on chat and email - Rachel and Leah are the best!
- Handlebars!
- Workflows are easy to understand and build
- Our CSM is absolutely amazing - she checks in with us and provides outstanding support and guidance when we need it
- The support team is always available on chat and email - Rachel and Leah are the best!
What do you dislike about the product?
Small limitations that add up - like:
- Not being able to search specific email addresses in a dynamic list, it would be nice to save a view of the fields and be able to export them so you don't have to Control F for the fields every time
- Missing advanced filter logic, ability to filter out users from automated workflows, easily see who's in certain automated workflows - the workaround for this is to put these people in a static list
- Email template editor - we use Litmus for this instead. Handlebars can get really tricky to use. Since the email template editor is not as intuitive, it's hard to test the handlebars in Iterable
- No auto-save feature
- Reporting and analytics - we rely on Tableau for this instead
- Customization for workflows and campaigns (i.e. ability to add a description of the workflow/campaign is something that is not available)
- Email campaigns and webhook calls cannot be throttled, causing a lot of failed events
- No drag and drop functionality available
- Cannot create a field in the project settings - you need to upload a list with the new field name instead
- Not a lot of documentation available about push notifications, mobile marketing, etc.
- Iterable community is not as engaged or strong compared to other competitors
- Not being able to search specific email addresses in a dynamic list, it would be nice to save a view of the fields and be able to export them so you don't have to Control F for the fields every time
- Missing advanced filter logic, ability to filter out users from automated workflows, easily see who's in certain automated workflows - the workaround for this is to put these people in a static list
- Email template editor - we use Litmus for this instead. Handlebars can get really tricky to use. Since the email template editor is not as intuitive, it's hard to test the handlebars in Iterable
- No auto-save feature
- Reporting and analytics - we rely on Tableau for this instead
- Customization for workflows and campaigns (i.e. ability to add a description of the workflow/campaign is something that is not available)
- Email campaigns and webhook calls cannot be throttled, causing a lot of failed events
- No drag and drop functionality available
- Cannot create a field in the project settings - you need to upload a list with the new field name instead
- Not a lot of documentation available about push notifications, mobile marketing, etc.
- Iterable community is not as engaged or strong compared to other competitors
What problems is the product solving and how is that benefiting you?
Easily send personalized email blasts and create automated email workflows in a user-friendly, intuitive tool. It was incredibly easy to learn how to use Iterable.
Data driven ESP
What do you like best about the product?
It is easy to get and use data in Iterable, which makes driving personalization and workflows very straightforward.
What do you dislike about the product?
The UI can be a bit confusing at first, and the reporting modules are fairly basic.
What problems is the product solving and how is that benefiting you?
We've created a much more robust customer lifecycle communication approach, and automated many of the touchpoints for our different customers.
Multi-Channel Marketing and Constantly Updated Features
What do you like best about the product?
The User Interface is very sleek and flexible, allowing you to choose from a variety of different template builders.
What do you dislike about the product?
I wish there was a place for notation in the nodes. I would also like to see increased search functionality where you could search for words in a Campaign or Template name without getting them in the exact order. It would be great if there were a customized foldering system for campaigns, templates, and snippets. It would be great if snippets and workflows could be cloned across projects.
What problems is the product solving and how is that benefiting you?
We have brought several platforms together on Iterable which allows us to manage the customer livfcycle in a centralized location and allow us to trigger one channel based on the behavior in another. We are using Iterable to trigger events based off of user behavior both on and off platform using custom events and user and event attributes. We are using Handlebars to create highly targeted messaging that takes advantage of technologies like API feeds and integrations with platforms like Amplitude. We are using experiments and A/B testing to test and optimize our marketing programs for optimum ROI. We are using snippets in order to increase production efficiency and organization.
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