Iterable
IterableReviews from AWS customer
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Excellent and Forward Thinking!
What do you like best about the product?
I'm very happy about how forward thinking Iterable are! We are a very new client, but already I am very excited about all of the new innovations (especially NOVA).
What do you dislike about the product?
Honestly, at this point, nothing at all!
What problems is the product solving and how is that benefiting you?
Iterable will (when fully set up) allow us to build and store one overarching customer profile from multiple different data sources.
Excellent support, highly flexible platform
What do you like best about the product?
Flexible enough to do basically anything that you need to do. Data integration is very simple. API and Webhooks are easy to use.
What do you dislike about the product?
Email block builder is limited, and we found a lot of value in using an external platform which was very easy to integrate.
What problems is the product solving and how is that benefiting you?
Centralised hub of customer data which allows us to create powerful marketing automations across all platforms.
Iterable is unmatched for orgs that need to send in-app comms internationally
What do you like best about the product?
Locales are my favorite feature within Iterable. It saves me a ton of time being able to clone out the EN version of an email to translate it in 7 different languages.
What do you dislike about the product?
I wish you had a custom builder, the current 3rd party tool is a bit dated. By having your own building tool, the UI would be much more cohesive.
What problems is the product solving and how is that benefiting you?
Iterable allows us to send localized emails, SMS, in-app pops, and pushes to our members every day. By leveraging automations we are cutting down on our daily ad hoc sends.
Very customer friendly
What do you like best about the product?
The most helpful thing is that there are so many features like catalog and segmentations that really help us create targeted campaigns and help us with our BAU campaigns saving a lot of time. It is an intuitive system.
What do you dislike about the product?
I don’t like how time consuming it is to set up campaigns
What problems is the product solving and how is that benefiting you?
It’s solving our problem with cross channel marketing including web push and push. It has also helped us with in-app marketing too which has been great.
Intuitive interface
What do you like best about the product?
BT are not currently as cusotmer, but we’ve had product demos and the platform looks intuitive and good CX.
What do you dislike about the product?
I’d like to understand more of integration to our GCP data and security implications.
What problems is the product solving and how is that benefiting you?
Have a single platform that can control full customers journeys across channels would be a big benefit
Really intuitive platform with powerful capabilities
What do you like best about the product?
I find the platform very intuitive to use. I'm a fairly new user, having started in my role this year, and in a fast-paced email marketing environment, I do not have a lot of spare time to read lengthy manuals. I've found it so easy to find my way around, build and edit emails, and segment our lists to really hit the ground running in my role and deliver improvements quickly.
I find the interface really simple, allowing me to move seamlessly between campaigns, journeys and analytics.
A favourite feature I discovered recently is being able to save and name specific rows in emails, so that I can reuse them elsewhere. This has been of great benefit when refreshing our templates and ensuring that everything is on brand.
As a relatively new user, I have a lot to learn but I have already found the support team, Iterable Plaza and the wealth of FAQs to be a great support.
I'm really excited to discover how Iterable can help us to grow our business and how we communicate with our customers.
I find the interface really simple, allowing me to move seamlessly between campaigns, journeys and analytics.
A favourite feature I discovered recently is being able to save and name specific rows in emails, so that I can reuse them elsewhere. This has been of great benefit when refreshing our templates and ensuring that everything is on brand.
As a relatively new user, I have a lot to learn but I have already found the support team, Iterable Plaza and the wealth of FAQs to be a great support.
I'm really excited to discover how Iterable can help us to grow our business and how we communicate with our customers.
What do you dislike about the product?
I find some of the segmentation options could be more straight forward, for instance creating non engager segments has been a challenge, as I would expect more intuitive straight-forward options, like "has not opened an email in the last xx days". It almost feels like you're having to work out a double negative to use this functionality.
I wish you could have folders within campaigns and journeys.
It's hard to split out performance results for different types of campaigns, e.g. engager vs non engager. I believe I have to go back and label everything to be able to do this.
I wish you could have folders within campaigns and journeys.
It's hard to split out performance results for different types of campaigns, e.g. engager vs non engager. I believe I have to go back and label everything to be able to do this.
What problems is the product solving and how is that benefiting you?
Through Iterable, we have created a number of automated journeys, which will allow us to gradually reduce our use of individual campaigns. Creating these user journeys has allowed us to focus on giving our new prospects and users a great onboarding program to really familiarise themselves with the brand and build future loyalty.
Iterable is helping us to reduce time spent on creating campaigns for our customers, and freeing up more time to focus on improvements and developments.
Scheduling campaigns, particularly across other timezones has been a much-used feature which saves me time, so I can plan ahead and ensure campaigns are sent at the right time in the right timezone.
Iterable is helping us to reduce time spent on creating campaigns for our customers, and freeing up more time to focus on improvements and developments.
Scheduling campaigns, particularly across other timezones has been a much-used feature which saves me time, so I can plan ahead and ensure campaigns are sent at the right time in the right timezone.
Effective and easy to use CRM
What do you like best about the product?
I love the clean and simple interface, as well as the ability to duplicate campaigns and integrate SMS and email.
What do you dislike about the product?
I dislike the lack of version control and drafting options for SMS journeys. There isn’t an easy way to click “undo” or have multiple drafts in progress.
What problems is the product solving and how is that benefiting you?
Iterable allows us to communicate with leads and members through email, SMS, and push in a cost effective manner. This increases our touch points and revenue per customer.
Love Iterable!
What do you like best about the product?
Iterable 's great resource center and Catalog / Collections are two of my favorite things about Iterable
What do you dislike about the product?
Some quirks and technical difficulties can happen with such robust features
What problems is the product solving and how is that benefiting you?
Personalized content within email using Catalog data and its association with user profile fields - huge time saver in email production
Activate to Elevate: My Activate 2025 Experience
What do you like best about the product?
As an active user of Iterable, I genuinely appreciate its intuitive and user-friendly interface. The Workflow Studio, in particular, makes building complex customer journeys feel smooth and manageable with its drag-and-drop functionality. Iterable’s personalization capabilities are also a standout—it allows for dynamic content and advanced segmentation, which helps us deliver more relevant messaging. The platform’s integration flexibility with other tools and data sources adds to its efficiency, and I’m especially grateful for the helpful documentation, webinars, and live events like Activate Virtual that keep users informed and inspired.
What do you dislike about the product?
While Iterable is a powerful platform, there are areas where it could be enhanced. Template management can sometimes feel a bit rigid, especially when trying to build visually rich or brand-heavy emails. I’ve experienced occasional lag or slowness when handling larger datasets or complex workflows. The analytics features, while useful for quick insights, could benefit from more robust and customizable reporting options. Lastly, A/B testing within journeys is somewhat limited—it would be great to have more advanced testing tools directly in workflows to better optimize campaign performance.
What problems is the product solving and how is that benefiting you?
Iterable is solving the challenge of delivering personalized, timely, and data-driven communication at scale. In an environment where customer expectations are constantly evolving, the platform helps bridge the gap between raw data and meaningful engagement. For me, this means being able to create tailored user journeys, automate campaigns with precision, and respond to user behavior in real-time—all without heavy engineering support. It simplifies complex workflows, improves audience segmentation, and ensures messages reach the right people at the right time. Ultimately, it’s helping our team build stronger customer relationships while increasing operational efficiency.
New Customers - Enjoying Onboarding
What do you like best about the product?
We've had a fantastic onboarding experience with Iterable. The entire team has been incredibly helpful and knowledgeable, always willing to roll up their sleeves and support us every step of the way. For a large, multi-brand onboarding, the process has been impressively seamless. We're already seeing efficiencies across both internal processes and customer experience. I'm also genuinely impressed by how quickly my team has been able to get up to speed on the platform.
What do you dislike about the product?
While our overall onboarding experience has been positive, there were a few challenges along the way. As we began implementing our use cases, we found that some features we assumed were available needed to be added or customized—despite having taken a thorough approach during the RFP and presentation process. That was a bit frustrating and caused some unexpected delays. Additionally, we encountered a few bugs that were known to other teams within Iterable but hadn’t yet been communicated to our onboarding team. This resulted in some lag time as they tracked down the necessary information internally. Improved internal knowledge sharing could help streamline the experience in situations like this.
What problems is the product solving and how is that benefiting you?
Iterable is helping us drive greater efficiency in our marketing operations while improving personalization across email and SMS. We wanted to enhance the customer experience on both channels, and Iterable gives us the tools to do that effectively. It allows us to treat email and SMS as distinct channels while still leveraging shared data to create a seamless, connected customer journey.
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