Iterable
IterableReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
720 reviews
from
External reviews are not included in the AWS star rating for the product.
Great support
What do you like best about the product?
Iterable's support team is very helpful and quick to respond + they provide a great CSM to provide 1:1 guidance. I also love how they sometimes have learning weeks so you can learn more about what other companies are doing and ask questions.
What do you dislike about the product?
The pricing structure for custom events could be improved. For example, they charge for each custom event that is fired by a user which can add up quickly.
What problems is the product solving and how is that benefiting you?
Communicating to customers is a science and requires a lot of learning and A/B testing. We're slowly understanding how to communicate better to our customers.
Terrific email marketing and newsletter tool
What do you like best about the product?
Iterable is so easy to use, and yet extremely powerful. It has extensive APIs, the ability to merge data feeds into emails, terrific workflows, and an excellent offering of easy-to-use templates. Plus, the customer service is fast, friendly and incredibly helpful.
What do you dislike about the product?
There is little I dislike. Maybe the biggest complaint I have is that reporting tools are not as good as they could/should be, and that new features are slow in coming. But, the product is so good and so robust that there is little we need from Iterable that it can't already do.
What problems is the product solving and how is that benefiting you?
We use Iterable to send email newsletters and it makes doing so drop-dead easy with powerful features, like personalization and data feeds. It has saved us a tremendous amount of time and has made our newsletters far better than they were.
An intuitive platform, top-notch support and pleasant experience
What do you like best about the product?
There's a lot to like with Iterable. Their workflow builder is VERY intuitive, basically allowing you to customize your user journey however you want. They also support handlebars, so you can get creative with how much you want to customize your email experience on the workflow or on the email template level. There's lots of great documentation on what you can do, so you'll never run out of inspiration on how to test and optimize your campaigns. After working with several other platforms, I've found that Iterable's workflows are by far the best when it comes to ease of use and customiziation.
Ever email a support team for help only to get a generic response that you already googled yourself? Yeah, that doesn't happen on Iterable. All their support team members have a stronger level of technical proficiency. Even if you go to them with a complex conditional logic use case, they will most likely be able to come back to you with a solid answer. Our dedicated customer success rep is also a rockstar who has helped give us tons of insight on how to build certain features to make our email experience seamless.
Ever email a support team for help only to get a generic response that you already googled yourself? Yeah, that doesn't happen on Iterable. All their support team members have a stronger level of technical proficiency. Even if you go to them with a complex conditional logic use case, they will most likely be able to come back to you with a solid answer. Our dedicated customer success rep is also a rockstar who has helped give us tons of insight on how to build certain features to make our email experience seamless.
What do you dislike about the product?
I think it would be great to have more reporting options, especially because Iterable is capable of building such complex workflows. If you have a data analyst on your team, you should be set as you can pull Iterable's data to build your own custom reports off platform. While reporting on an individual campaign level is great (you can easily cycle through exactly which metrics you want), reporting on multi-part workflows does require more manual work.
What problems is the product solving and how is that benefiting you?
Iterable's intuitive UI and features help save us a lot of time - both for our day to day tasks and bigger initiatives. Things load relatively quickly, so you can easily get the information you need. Workflows are easy to understand, so you know exactly what is happening and when. There are other platforms I've used where it's not immediately clear what the workflow will do unless you click into each module due to bad UI.
Great tool, great team
What do you like best about the product?
Iterable's workflow functionality is best in class. Great visibility into logic, flexible, and intuitive UI for business users to create their own flows.
What do you dislike about the product?
The way A/B testing with templates is handled is a bit confusing. In general, the listing pages for your workflows/campaigns/templates are too simple and could use better filtering/sorting/grouping options.
What problems is the product solving and how is that benefiting you?
Our company is moving to Iterable to enable more rapid testing of our comms program without needing to write tickets to our backend engineers currently handling the deployment/automation of messages. Especially when having a remote engineering team in a different timezone, having business-user abilities to edit workflows and deploy blasts is quite beneficial.
Fantastic, powerful product
What do you like best about the product?
Iterable is incredibly fast, incredibly customisable and delivers everything our business needs from an email platform. The onboarding support has been second to none and the pricing is very competitive. You'll need someone in your organisation with some technical skills, or an excellent tech support partner to make the most of it, but if you do have that this is the tool for you.
What do you dislike about the product?
It's really hard to find things to dislike, normally I'd say the learning curve, but with Iterable, even that is basically not a problem!
What problems is the product solving and how is that benefiting you?
Our systems are more integrated than ever before and we're able to trigger emails based off events from multiple systems. We've also been able to make it harder for less technical users to make mistakes by limiting their access to data and tools as appropriate. Iterable has enabled us to send better email, to the right people, from more teams than ever before.
Recommendations to others considering the product:
Have a chat - they're super friendly and helpful and they can definitely help you achieve your goals.
Easy-to-use email marketing software
What do you like best about the product?
As a non-technical marketer, I can use and create create campaigns and emails easily. It gives me autonomy over my work and how fast I can accomplish it. Their support team is very helpful as well when I've run into roadblocks or don't understand how to use a specific feature.
What do you dislike about the product?
Overall I think their documentation is lacking into how to actually use certain features. Their support articles say what they are, but you need to email back and forth with support to understand how to use it.
One issue that I've had a few times is duplicating blast campaigns, and the previous A/B test duplicates as well. Two times it has happened when I didn't realize it and the email went out with the wrong A/B test. They should make this more explicit - I feel it is a UX problem, not a user problem.
One issue that I've had a few times is duplicating blast campaigns, and the previous A/B test duplicates as well. Two times it has happened when I didn't realize it and the email went out with the wrong A/B test. They should make this more explicit - I feel it is a UX problem, not a user problem.
What problems is the product solving and how is that benefiting you?
The primary benefit of Iterable for our company is creating transactional or event/trigger-based emails. It requires a developer to create the event but once that is largely done, a non-technical marketer can handle the majority of the tasks. It is great to not require the use of an email develop or agency to manage the emails.
Iterable is super user friendly and intuitive!
What do you like best about the product?
Before learning iterable, I have used multiple marketing automation platforms but Iterable has been the most user friendly and intuitive to learn. My favorite feature in Iterable is workflows - it makes it easier for our team to create seamless multi-channel marketing campaigns!
What do you dislike about the product?
not having a file storage hub to store images/files
What problems is the product solving and how is that benefiting you?
automating workflows and personalizing triggered campaigns
High quality email platform
What do you like best about the product?
All the options of who/how to you can target people. For the most part, targeting in JSON also makes a lot of sense
What do you dislike about the product?
Minor UI issues: workflows & number of items to display at once (5, 10, etc)
What problems is the product solving and how is that benefiting you?
All the ways in which you can customize your workflows.
Great ESP for B2C Company Driving Loyalty
What do you like best about the product?
Great ESP for sending one-off blast campaigns and trigger workflows
Offers a lot of personalisation opportunities using catalogs and elements in templates using merge parameters and data feeds
Drag and drop to build workflows is one of the best features on Iterable
Like the recent send optimisation and frequency optimisation feature using AI
Easy usage of APIs and web hooks
Offers a lot of personalisation opportunities using catalogs and elements in templates using merge parameters and data feeds
Drag and drop to build workflows is one of the best features on Iterable
Like the recent send optimisation and frequency optimisation feature using AI
Easy usage of APIs and web hooks
What do you dislike about the product?
Easy segmentation UI, but with that makes it harder to find complex target audience behaviour.
Reporting dashboard is not advanced compared to market competitors
Reporting dashboard is not advanced compared to market competitors
What problems is the product solving and how is that benefiting you?
Engage customers across push, SMS, email channels
Recent Convert
What do you like best about the product?
Iterable's platform is a HUGE step up from our former ESP. We are thrilled that we can now execute multi-touch marketing campaigns all through one system. We love the web push notifications and SMS integration and the segmentation and personalization capabilities are stronger than what we imagined. This system is still fairly new for us so time will tell once we start building deep logic with our trigger campaigns but thus far we are very happy.
What do you dislike about the product?
We haven't had many complaints yet from the team using the tool the most often so that is a great sign. The dashboard set up is taking longer than we anticipated (we thought that would be set up out of the gate) but that is a minor price to pay.
What problems is the product solving and how is that benefiting you?
Our last email ESP, we really couldn't build segmentation down to the user level (everything was campaign based). We've known about RFM modeling for a while but really couldn't use it before now. We are just starting to dip our toes into this kind of modeling now but are very excited about the prospects and expect 2020 to be our largest year growth in retention using this new platform.
showing 571 - 580