Iterable
IterableReviews from AWS customer
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A super powerful, developer-friendly, marketing automation platform
What do you like best about the product?
I prefer Iterable because it plays great with dev teams. From a robust API integration to intuitive segmentation and workflow design, I know it's going to play nice with my back-end database. The really powerful parts of iterable come with their Data Feed and Catalog features. These features allow you to access custom object information in your marketing campaigns and even filter logic based on some fields.
What do you dislike about the product?
Iterable can be slow if you have a very complex workflow. Their error messaging is also a pain to work with at times. If you have their chat support product, it's usually easy to get answers to your questions, but it is very frustrating otherwise.
What problems is the product solving and how is that benefiting you?
When you need a marketing automation platform to conform to your custom user object fields and complex database, Iterable is the platform to go with. I've found more and more ways to bring in personalization, segmentation, and complex workflow logic with Iterable than any other marketing platform.
I love my experience in Iterable.
What do you like best about the product?
The interface is ver intuitive and their customer support is helpful as well. We also have a very great account manager and if there are issues she sees to it that it gets resolved right away.
What do you dislike about the product?
I feel like they could still improve their knowledge base center. I think that there are still some things missing and we have to go reach out to support instead of just relying on the help center articles.
What problems is the product solving and how is that benefiting you?
Iterable helped solved the complexity of creating a customer journey. Iterable's workflow feature is so easy to use and once you get the hang of it, it saves you so much time.
Fantastic tool, highly recommend
What do you like best about the product?
Highly customisable data structure, great API support, fantastic analytics and testing tools and very user friendly.
What do you dislike about the product?
Absolutely nothing - it's great. We have no complaints about Iterable.
What problems is the product solving and how is that benefiting you?
We've finally managed to automate large parts of our lifecycle with all of our relevant data in one place.
Great for small teams who want to make a big impact
What do you like best about the product?
- Drag and drop formatting of templates expedites template creation
- Easy to set up custom workflows
- The ability to create custom link parameters for every email saves my team a ton of time and error.
- The implementation consultants are SO knowledgeable and helped us create an even better email marketing program.
- Advanced audience segmentation with dynamic lists so we don't have to consistently update lists
- It takes time but Iterable provides the resources to automate most of your marketing program needs.
- Personalization! The handlebar logic makes it easy to ass personalization to every email.
- Easy to set up custom workflows
- The ability to create custom link parameters for every email saves my team a ton of time and error.
- The implementation consultants are SO knowledgeable and helped us create an even better email marketing program.
- Advanced audience segmentation with dynamic lists so we don't have to consistently update lists
- It takes time but Iterable provides the resources to automate most of your marketing program needs.
- Personalization! The handlebar logic makes it easy to ass personalization to every email.
What do you dislike about the product?
- To get the most out of the product it is helpful to have an experienced data engineer on your team (depending on goals).
- Experience with our CSM has not been as helpful as we originally hoped.
- Experience with our CSM has not been as helpful as we originally hoped.
What problems is the product solving and how is that benefiting you?
We are a small team with a large audience so the ability to automate as many email flows and user journeys as possible is critical. The workflows in Iterable make it easy to visualize and create advanced workflows based on user actions, segmentation, and behavior.
Great platform to take marketing to the next level.
What do you like best about the product?
The extensive user profiles are one of the best features. My company uses Segment to pass through events from our website to Iterable, and our user profiles are populated with every action our prospects and customers take. This allows us to create helpful segmentation based on their experiences with us and send behavior-based messaging.
What do you dislike about the product?
Platform UI / UX could stand to get an upgrade. Some features don't work as you would expect them to, and that can make the process a little tricky.
What problems is the product solving and how is that benefiting you?
Third-party integrations that allow us to pass specific data sets right into Iterable. It will enable us to have omnichannel solutions sent by email, SMS, and push notifications. It can send mails for purchase confirmation, cancellation and password reset.
Great tool for marketing communications
What do you like best about the product?
We love the robust nature of the tool and that they're constantly updating it with new features. It's also easy enough to use that you don't need design or coding experience.
What do you dislike about the product?
It can get a bit confusing to find things. It's very important to have good naming convenetions. Tagging or foldering could come in handy.
What problems is the product solving and how is that benefiting you?
Automated workflows with email/SMS for new users. Also the ability to A/B test and segment users.
You can't go wrong with Iterable
What do you like best about the product?
In my opinion, Iterable is the finest email marketing, CRM, and automation tool on the market. Iterable provides seamless, multi-channel journey curation and can be used to the fullest extent by both non-technical and highly technical marketers. The workflow builder is exceptionally robust. It allows you to create complex automations with ease that enable you to leverage both user and event properties seamlessly. The segmentation tool is probably the most flexible I have ever encountered. Campaign setup is a breeze, and the post-launch analytics are extensive and use-case driven.
From a technical perspective, Its data infrastructure allows it to process vast amounts of data quickly and easily. Millions of records can be sorted and segmented within seconds, and the count is always accurate down to the single user. Iterable also allows the marketer to see the raw JSON of all events that flow into Iterable, so there is no guesswork or need to ping the development team to understand what data iterable is actually ingesting. Integrations are highly flexible, although they do need to be created custom for most connections. During stand-up, the integrators will need to create a user and event schema, but Iterable's fantastic team can help here. Their onboarding professionals, support staff and CSMs, are always timely and knowledgeable. I've done several re-platformings to Iterable over the last two years, from simple stand-ups to the very complex. Every time Iterable's team provided the knowledge, resources, and partnership to ensure all of our client's challenges were overcome.
Whether it's emails, SMS, push notifications, CDP-Lite capabilities, Iterable will almost always be my number one choice. I believe that Iterable has been, and will continue to be, a leader in the marketing tech space for years to come.
From a technical perspective, Its data infrastructure allows it to process vast amounts of data quickly and easily. Millions of records can be sorted and segmented within seconds, and the count is always accurate down to the single user. Iterable also allows the marketer to see the raw JSON of all events that flow into Iterable, so there is no guesswork or need to ping the development team to understand what data iterable is actually ingesting. Integrations are highly flexible, although they do need to be created custom for most connections. During stand-up, the integrators will need to create a user and event schema, but Iterable's fantastic team can help here. Their onboarding professionals, support staff and CSMs, are always timely and knowledgeable. I've done several re-platformings to Iterable over the last two years, from simple stand-ups to the very complex. Every time Iterable's team provided the knowledge, resources, and partnership to ensure all of our client's challenges were overcome.
Whether it's emails, SMS, push notifications, CDP-Lite capabilities, Iterable will almost always be my number one choice. I believe that Iterable has been, and will continue to be, a leader in the marketing tech space for years to come.
What do you dislike about the product?
Every platform has its little quirks that may be an adjustment to a user getting onboarded for the first time, but I have no major criticisms of Iterable.
What problems is the product solving and how is that benefiting you?
The biggest problem that Iterable solves is it allows users to have comprehensive data-driven use cases from the entirety of their tech stack. Many ESP's have great email and/or SMS capabilities, but very few provide the flexibility to transform companies marketing operations by creating access to data that was previously siloed.
Best retention marketing platform I've ever used
What do you like best about the product?
So easy to use! We've been able to accomplish almost everything on our wish list with Iterable. Customer service is always great as well!
What do you dislike about the product?
There are still some limitations (ie. no throttling) but I know there is a lot on the roadmap to come).
What problems is the product solving and how is that benefiting you?
We've been able to segment and target our audience so much more easily with Iterable. The added bonuses like STO and Brand Affinity have been hugely impactful.
Supeer flexible, do whatever you want it to, except it is not always reliable
What do you like best about the product?
Iterable's workflow feature is the killer idea of email marketing. Connect pieces together like a jigsaw puzzle to create the perfect marketing campaign and repeat it and automate it.
What do you dislike about the product?
Iterable frequently breaks, losing some user data or their API not being responsive, which means you can't rely on it for transactions.
What problems is the product solving and how is that benefiting you?
Iterable helps us engage with our customers. We use it to contact their about their purchases, their actions, or tell them about upcoming deals or events. The main benefit of Iterable over other solutions is we don't need to hire as many marketers or engineers to do this.
The tool you need to unlock a cohesive customer journey
What do you like best about the product?
The iterable feature I value the most is the extensive user profiles. My company uses Segment to pass through events from our website to itearble, and our user profiles are filled with every action our prospects and customers take. This allows us to create useful segmentation based on their experiences with us, and send behavior-based messaging.
What do you dislike about the product?
I believe the UI could be a little more organized, especially for campaign, workflow, and template management.
What problems is the product solving and how is that benefiting you?
With Iterable, we've been able to bring all of our customer data into one place. Analytics from our website, app, SMS, and email are all centrally located so we never have to worry about missing information or not seeing the full picture.
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