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Iterable

Iterable

Reviews from AWS customer

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External reviews

720 reviews
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External reviews are not included in the AWS star rating for the product.


    Computer Software

Good CRM Program

  • November 09, 2021
  • Review provided by G2

What do you like best about the product?
Nice visualizations and super helpful customer support.
What do you dislike about the product?
Missing some key features that need to be added to product roadmap.
What problems is the product solving and how is that benefiting you?
Creating customer flows that optimize for engagement and retention.


    Hospitality

User-friendly and great for personalization of messages!

  • November 03, 2021
  • Review provided by G2

What do you like best about the product?
I like that is extremely easy to use and you can carry personalization through every message of a flow. It integrates with so many platforms that it makes it very accessible.
What do you dislike about the product?
There are so many likes and very few dislikes but it could use a user interface workover and an analytics boost. You can see a lot but I believe there is potential to analyze so much more within Iterable.
What problems is the product solving and how is that benefiting you?
Omni-channel messaging is the real key problem that we are solving with Iterable. The fact that it integrates with so many platforms in our growth stack makes it even better!
Recommendations to others considering the product:
OFF-TOPIC BUT : IT WON'T LET ME SUBMIT A SCREENSHOT ABOVE. PLEASE CONTACT ME IF IT IS NEEDED. Recommendations: do your research, have a developer help with setting up, take a demo from Iterable, ask questions.


    Retail

Iterable

  • October 25, 2021
  • Review provided by G2

What do you like best about the product?
Excellent customer service support, continually adding/updating new features, multichannel communications, user-friendly workflow builder.
What do you dislike about the product?
A/B test functionality within workflows isn't as good as within campaigns. Can't set user fields as anything other than a string using the csv file method.
What problems is the product solving and how is that benefiting you?
- Scaling our comms - Iterable has many time-saving features that were not available in our previous CRM platform e.g. ability to duplicate emails within a workflow, snippets etc
- Internationalisation - locales are enabling us to use Iterable to launch in new markets


    Health, Wellness and Fitness

Easy to use and intuitive CEP, but has limitations.

  • August 30, 2021
  • Review provided by G2

What do you like best about the product?
Iterable platform is easy to use and has an intuitive user interface. Easy to create templates and segmentation.
What do you dislike about the product?
Catalog campaigns have issues and when changes happen, there are negative performance downstream effects that are not factored in and uncovered by the users, instead of the other way around. Dynamic templates are buggy.
What problems is the product solving and how is that benefiting you?
We are looking for an easy-to-use email and web push creation and deployment that didn't require a lot of technical expertise, plus campaign metrics reporting. For the most part, these benefits have been realized.
Recommendations to others considering the product:
Easy-to-use customer engagement platform that makes it easy to create templates and segmentation. Iterable is not the best platform for more advanced personalization and dynamically coded messaging templates.


    Marketing and Advertising

Product review of Iterable

  • August 26, 2021
  • Review provided by G2

What do you like best about the product?
The user interface is clear and easily navigate
What do you dislike about the product?
After removing users from the account, the past data (including campaigns that sent to those users) would be gone
What problems is the product solving and how is that benefiting you?
we use it mostly for cross-channel campaign delivery
Recommendations to others considering the product:
whoever likes to start using cross-channel marketing tools


    Online Media

Pretty good experience so far

  • August 24, 2021
  • Review provided by G2

What do you like best about the product?
The interface is easy to use, and our email and push notification deliverability has improved dramatically since switching from our other platform.
What do you dislike about the product?
Wish there was a way to more dynamically target messages - like based on app behavior, new vs. returning user, etc. Would also be nice to have a bigger allotment for custom events.
What problems is the product solving and how is that benefiting you?
Iterable has helped a lot with onboarding new users, and also targeting people at the right time using their Send Time Optimization feature.


    Commercial Real Estate

Easy to use and flexible platform

  • August 24, 2021
  • Review provided by G2

What do you like best about the product?
Workflow functionality is great, there are many different to trigger a workflow and update user profile data with a few clicks. I like their segmentation tool as well, there are many options to segment and you can see how many users are in the audience and get a detailed list of each. And customer support is pretty good too, they usually answer very quickly with a comprehensive solution.
What do you dislike about the product?
It's difficult to troubleshoot data feed errors and sparkpost errors, as there is no error log in the UI and only support has access to it. There are also some limitations with catalog collections builder, but it's a great tool as well.
What problems is the product solving and how is that benefiting you?
Before we migrated to iterable, we were using Mailchimp/Mandrill, which is really limited in functionality so most of our marketing automation was set up and controlled by our engineering team. Iterable puts the marketer in control, once the technical integration is complete, and makes implementing, testing and optimizing campaigns and journeys much easier and faster.
Recommendations to others considering the product:
Iterable is a great tool for email and really easy to learn and use.


    James J.

Best email service provider!

  • August 24, 2021
  • Review provided by G2

What do you like best about the product?
The ease of use of the platform and the expertise and service from the employees. They've really expanded what the platform can do over time and are highly responsive to feature requests and bug reports.
What do you dislike about the product?
I honestly can't think of anything I dislike. Though there are occasional bugs, they are often fixed or that part of the platform is improved in a timely manner. I will say as they've grown what the platform can do there have been more bugs.
What problems is the product solving and how is that benefiting you?
Iterable has seriously helped us scale and personalize our drip campaigns and multiply our email revenue in less than a year. The WYSIWYG email builder is incredibly simple to use, has many features that other platforms do not, and the load/wait times are sooo much quicker than what I've experienced on other platforms. It even supports light photo editing (resizing, cropping, etc.) within the platform so less need to photoshop for quick and easy adjustments. Being able to do SMS fromt he same platform as email is also a big cost and effort saver.
Recommendations to others considering the product:
Don't wait. Move to iterable and scale your email program with a professional, top-notch, easy-to-use platform supported by a knowledgable, professional, helpful, and kind team behind it.


    Kleneice C.

Powerful Marketing Automation

  • August 24, 2021
  • Review provided by G2

What do you like best about the product?
Although Iterable is a very powerful marketing automation tool, it is relatively simple to use. The Iterable team is there every step of the way to ensure that you have a smooth implementation and that you are using the software to its full potential after implementation. I haven't encountered a kinder and more knowledgeable team than the Iterable team!
What do you dislike about the product?
The only thing that would make Iterable even better would be a universal exit trigger for workflows so that you don't have to create the exit trigger/filter node repeatedly in the workflow builder.
What problems is the product solving and how is that benefiting you?
With the email service provider that we used before Iterable, we were facing many limitations with the segmentation of our audience. We were truly unable to send the proper communications to the right segment of our audience. Now, we can segment our audience appropriately, set up multi-step workflows that are more sophisticated than previous marketing campaigns, and save hours each week.
Recommendations to others considering the product:
If you know that you aren't getting the most out of your current email service provider and aren't delivering the right message to the right segments, don't hesitate to switch to Iterable!


    Real Estate

Using Iterable is one of the best decisions we've made

  • August 24, 2021
  • Review provided by G2

What do you like best about the product?
Iterable is easy to learn, fun to use, and makes my job easier. The support team and our rep are always available to help us troubleshoot and work through any problems we run in to. I also really love Iterable's segmentation tools - it is easy to use and enables us reach the right user at the right time.
What do you dislike about the product?
It's difficult to come up with things I don't like. There are tools I'd like to see added but those would be nice-to-haves and are not necessarliy needed.
What problems is the product solving and how is that benefiting you?
Easier to segment our audience. We don't have to run sql queries for each of our sends. Lifecycle campaigns are easy to implement and analyze. Where there's a will, there's a way with Iterable.
Recommendations to others considering the product:
If you're looking to take your marketing to the next level, Iterable is the ESP to help you. When we switched to Iterable, we were able to run our existing campaigns at scale and create and test new campaigns with ease. Our customer support representative is always available to troubleshoot and they look to us for ideas to make their product better. I highly recommend giving Iterable a shot.