Iterable
IterableReviews from AWS customer
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5 Stars For Iterable ⭐️
What do you like best about the product?
Iterable is extremely customizable and user-friendly for those unfamiliar with the platform!
What do you dislike about the product?
Minor thing I would change is adding more capabilities for geo-segmenting.
What problems is the product solving and how is that benefiting you?
Currently solving problems by creating flows to assuage concerns, answer common questions and connect with our customers. Definitely have realized just how granular you can get with your flows and customization with Iterable!
Robust product and great tools to organize your marketing push
What do you like best about the product?
Segmenting out our email campaign user data has been a great feature. The API developer documentation is easy to understand and to implement
What do you dislike about the product?
Some of the tools, at first, seem like they would be overkill and are hard to pick up
What problems is the product solving and how is that benefiting you?
We've been able to grab and store data specific to users that is not structured and changes rapidly. We needed no extra setup to be able to utilize it
I love Iterable!
What do you like best about the product?
Iterable is very flexible and easy to use! My favorite features are the catalog / collections, data feeds, custom events and the segmentation tool. My CSM is really helpful as well, and support is generally good at solving technical issues quickly.
What do you dislike about the product?
When I first started using the platform, it took some time to get my head around when to use custom events, API triggers, and scheduled lists to trigger journeys. Would be great to get more training and onboarding support around the different use cases.
What problems is the product solving and how is that benefiting you?
The main problem we were looking to solve with Iterable was to reduce dependency on the engineering and analytics teams, so CRM can have more control of customer engagement. We still rely on engineers to sync the data points needed for triggering journeys, segmentation and content personalization, but only for setting it up and managing the integration. Gone are the days of creating Jira tickets for a simple subject line update!
Outstanding platform and customer service!
What do you like best about the product?
Iterable had a user-friendly UI and an extremely supportive community. Our CSM and Iterable Support are always quick to respond and provide any help necessary.
What do you dislike about the product?
Nothing comes to mind! Iterable has everything our team needs to succeed currently.
What problems is the product solving and how is that benefiting you?
We are improving conversion rates and maximizing sales through our Iterable campaigns. The experiments feature has taught us a lot about our user segments as we continue to test current strategies and build new strategies.
Great user marketing tool!
What do you like best about the product?
I appreciate how easy to use Iterable is without being a programmer - very much 'what you see is what you get' for the marketing templates. Iterable's team members are consistently very responsive and helpful and empathetic to our team's concerns.
What do you dislike about the product?
I think Iterable has a few areas of improvement:
-The built-in analytics and reporting tools are clunky and surprisingly not straightforward compared to the rest of the application. Calculations are unclear and difficult to follow and creating your own reporting for mix of campaigns seems near impossible.
-A few technical improvements (having fake environment SMTP for tests, allowing non gcal attachments, etc) would also be appreciated to really optimize at enterprise level.
-The built-in analytics and reporting tools are clunky and surprisingly not straightforward compared to the rest of the application. Calculations are unclear and difficult to follow and creating your own reporting for mix of campaigns seems near impossible.
-A few technical improvements (having fake environment SMTP for tests, allowing non gcal attachments, etc) would also be appreciated to really optimize at enterprise level.
What problems is the product solving and how is that benefiting you?
We are solving for reaching out to existing users and non-existing users through emails. We have been able to better segment user journeys within our product and within marketing journeys through Iterable.
The relationship with the customer success team is very good.
What do you like best about the product?
Even though our account manager changed throughout the time, the team is always prepared for our questions, new product updates etc. to help us and improve our experience.
What do you dislike about the product?
Sometimes the template preparation page gives an error while trying to save the recently edited template. And the error can be solved by updating the page which means deleting the edited versions. Not sure we have another way to solve this, but finding a way to protect those new contents might be an improvement point.
What problems is the product solving and how is that benefiting you?
* Help us to manage email activities, design new templates, automate workflows and more. The improved analytics page helps us easily see the performance of our email activities.
Good platform, challenging support
What do you like best about the product?
The platform is user friendly however when we run into serious tech issues that impact our business, we're relying on Slack conversations which confuse the team and cause further issues.
What do you dislike about the product?
Slack for tech support. When the issue is ongoing and unable to be solved via slack - iterable should take the initiative to set up time with the client to have a meeting and find a solution. No Cancel reporting for PUSH notifications - so it limits the data points we can analyze.
What problems is the product solving and how is that benefiting you?
N/A we're only a few months in and are still learning and understanding what if any, problems it's solving vs. challenges we're running into—hoping to have better insights into additional capabilities soon.
Recommendations to others considering the product:
Pay attention to what data points you can collect and measure. We have run into issues with that along with the tech support.
Good software with all the basic and pro marketing automation features.
What do you like best about the product?
Design, reports and custom made templates.
What do you dislike about the product?
The interface is less user friendly and it takes more time than usual to learn all the tools
What problems is the product solving and how is that benefiting you?
Marketing automation flows
Nice tool for push notifications
What do you like best about the product?
I like that it's possible to send Push notifications and emails with Iterable!
What do you dislike about the product?
The documentation for React Native SDK is a little bit confusing.
What problems is the product solving and how is that benefiting you?
We use Iterable for sending push notifications and emails to the users.
Recommendations to others considering the product:
It's a reliable tool for push notifications and emails. The support works pretty good!
Just the ESP we needed!
What do you like best about the product?
Over a year ago, we replaced SailThru with Iterable and couldn't be happier with that decision. Aside from the vast improvement in personalization and automation, one of my favorite features is the ease of integration with other 3rd party platforms through API calls or web hooks. This has allowed us to reach disengaged or unsubscribed email users across social media and direct mail.
What do you dislike about the product?
One of the biggest challenges that we face is the level of support. Often we're directed to the library or community, which are great resources for the basics but rarely have examples of the use cases we're trying to build or solve for.
What problems is the product solving and how is that benefiting you?
We utilize Iterable to drive customer retention and revenue. It has allowed us to spend less time creating new campaigns and focus more on automation throughout a customer's lifecycle.
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