Iterable
IterableReviews from AWS customer
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Always there
What do you like best about the product?
From my field as a developer, I always get assistance when I needed it.
What do you dislike about the product?
The handlebars technology sometimes gives problems and it falls short on developments with some complexity.
What problems is the product solving and how is that benefiting you?
Helps us with all the travel the user makes on our site. From the landing to the purchase and the abandoned cart working with events and the user's profile information.
Recommendations to others considering the product:
Fully recommended. Integral solution for the Marketing department.
Flexible, capable of manage many data and impact only the ones you need
What do you like best about the product?
The process of managing journeys: we can differentiate paths among different users and channels, bringing a segmented and precise journey for each user. The interface is pretty easy to work with and has improved a lot.
What do you dislike about the product?
Although they have improved with their insights, there is a long path still to get there. I would really appreciate a complete dashboard that we could manage and get even better reports.
What problems is the product solving and how is that benefiting you?
We are being able to monitor deliverability having created a specific strategy. Also, it is allowing us to create different paths. Our CM has helped a lot with coming up with great ideas (Frankie is the best!)
The Flexible and Powerful Marketing Automation Orchestration Layer
What do you like best about the product?
Iterable has a powerful series of features that make it the premier marketing automation service. We've tested out Sendgrid, Activecampaign and Hubspot and found that Iterable had the best combination of flexible and rich workflow functionality, powerful contact properties, dynamic event capturing capabilities, and the ability to dynamically serve personalized content in email. I'd recommend Iterable to any leading technology or e-commerce company.
What do you dislike about the product?
There are small things like once a data-type on a Contact or Event Property is cast then it cannot be changed. But thats a small issue. Any issue that i've had (like pushing POST webhooks inside a workflow) Iterable has worked diligently to resolve the issue.
What problems is the product solving and how is that benefiting you?
It's our commensurate marketing automation tool. It sends all of our marketing and transactional mail. Then orchestrates all of our marketing automation retention workflows.
Recommendations to others considering the product:
For enterprise clients -- it's better than Hubspot and Activecampaign!
I have loved learning about this product and look forward to building stronger campaigns.
What do you like best about the product?
I love how customized I can make my campaigns. I like being able to design, write, and create a workflow all in one software.
What do you dislike about the product?
I dislike how techy it can get. As a marketer without coding experience, it can get overwhelming at times
What problems is the product solving and how is that benefiting you?
We are able to send emails out to all of our members and track their interaction with that email. It is awesome!
Decent email marketing tool but can't replace fully fledged marketing automation tools.
What do you like best about the product?
Data handling is very good in this tool as we can have multiple data sets for an individual record.
What do you dislike about the product?
Various features are still missing from this tool like forms, landing pages, analytics tool etc.
What problems is the product solving and how is that benefiting you?
Since Iterable can have multi-dimensional data, so it can be very useful to personalize content while sending out emails.
Recommendations to others considering the product:
This tool is good for email marketing but can't be used as a full-fledged marketing automation tool.
Accomplishes everything our Marketing team needs.
What do you like best about the product?
Iterable provides a really robust platform to reach customers.
What do you dislike about the product?
The onboarding is quite intensive, depending on your integration, but with the proper onboarding support from Iterable, it should be smooth.
What problems is the product solving and how is that benefiting you?
Reaching customers with a purpose and with good data behind it.
Iterable review
What do you like best about the product?
The flexibility of building journeys from simple to complex.
What do you dislike about the product?
The classic view went for good. that's it
What problems is the product solving and how is that benefiting you?
Client engagement workflow automation with applications we build.
Recommendations to others considering the product:
It's a good tool have used it for 2 years now I see the improvements based on feedback they get from the user community.
Good support, great product updates
What do you like best about the product?
All the new product updates regarding the user interface and all the changes on the journey builder. I also like the AI tools provided. I would like to see some extra AI tools like data models (like Optimove's churn model) or setting goals on journeys (like in Salesforce). I also like the drag & drop editor which gives everyone a really easy way to build an email without any prerequisites.
What do you dislike about the product?
I would like to be able to personalize an email based on past custom events. I would also like to have more complex and open to adaptation reporting tool.
What problems is the product solving and how is that benefiting you?
The platform is easy to use and no prior experience or any HTML knowledge is needed. Easy to automate all ongoing campaigns or customer journeys. Also Iterable is a platform where you can have both transactional and promotional communications
Not a replacement for a full-fledged marketing automation tool.
What do you like best about the product?
It handles data really well, on par with any well-known data warehousing tool. You can have multiple dimensions to any piece of data for an individual record.
What do you dislike about the product?
A lot of missing features- forms, landing pages, a proper analytics tool (albeit it does have analytics, it's just not a really good one), and others
What problems is the product solving and how is that benefiting you?
Since Iterable can have multi-dimensional data, and it also has the ability to program merge tags extensively which is very useful to send out extremely personalized emails.
Ease of use, intuitive interface
What do you like best about the product?
Journeys are easy to build with the drag and drop editor. The drag and drop WYSIWYG is great for our use.
What do you dislike about the product?
While editing an email from a Journey, saving that email doesn't update it in the Journey. So, you need to go back to the Journey as well. It's a double up and not doing this can lead to having no changes to a Journey.
What problems is the product solving and how is that benefiting you?
We're keeping our Clients engaged between purchases, and getting good response from them when we have a sales targeted communication. Omnichannel communications built into our Journeys - eDM and DM - are good performers.
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