Iterable
IterableReviews from AWS customer
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Flexible, powerful, effective
What do you like best about the product?
We have found iterable to be a tremendous asset to our marketing efforts. The flexibility in the platform is great and makes for powerful and effective communications to our customers.
What do you dislike about the product?
We have not found any operational issues with the tool which make us re-think our choice to partner with Iterable.
What problems is the product solving and how is that benefiting you?
We are leveraging Iterable for our admission ticket delivery via email and SMS, as well as our customer journey communications. We have seen great ROI as a result of both efforts.
Amazing Platform & Team
What do you like best about the product?
The platform is incredibly easy to navigate, and the support team is excellent.
What do you dislike about the product?
The only small downside is I wish you could assign a seed list.
What problems is the product solving and how is that benefiting you?
Creating a unified CRM platform view for the brand has helped us manage our marketing calendars and promotions
Most intuitive ESP I've ever worked in!
What do you like best about the product?
The platform is super user-friendly and so is their support team!
What do you dislike about the product?
The new Journey Drafts feature. As an advanced user, I don't really have much need to save drafts, so I find it occasionally slows me down.
What problems is the product solving and how is that benefiting you?
Iterable is key to automating our comms based on user action. Not necessarily setting up send time cadences such as wait 7 days and then send an email, but mapping user actions with our product/services to appropriate communications that are sent based on that interaction with us.
Iterable has been an incredible partner for our CRM/ marketing automation needs
What do you like best about the product?
Account management, technology, forward thinking, response times.
What do you dislike about the product?
We are very happy, nothing to dislike about the platform
What problems is the product solving and how is that benefiting you?
They are allowing us to communicate easily with our guests on a one to one basis with personalized content.
A great partner to help deliver amazing communications
What do you like best about the product?
The team at Iterable are an extension of our own teams, they seek to understand your problems and opportunities and have the people avaiable to help you quickly and effectively deliver value.
The tool it's self is simple but powerful and the onboarding process has been seemless
The tool it's self is simple but powerful and the onboarding process has been seemless
What do you dislike about the product?
Compared to other tools, there range of features is not exetensive and does require additional tools within the landscape, however this suited our technology strategy and what they offer they do well
What problems is the product solving and how is that benefiting you?
The Iterable tool has helped our team to reduce the lead times to deliver campaigns, through their simplified UI and email development tools we have massively reduced operational overheads
Great ESP for businesses of all sizes
What do you like best about the product?
Iterable allows for great personalisation, provides tools to integrate send and receive all types of data from a number of sources, and offers great automation for triggered communications via email & SMS. Their support is also second to none.
What do you dislike about the product?
Iterable's reporting and analytics can be a little lacking in accuracy, particularly when you get to a level of personalisation where different segments of a recipients list are served different modules, images and/or URLs. An option to build landing pages and forms would be beneficial, also.
What problems is the product solving and how is that benefiting you?
Iterable has helped us to scale our marketing efforts with its journeys (workflow) builder tool, and the flexibility it offers to trigger emails based on on-site events
Solid experience on Iterabledfdkspfkspd
What do you like best about the product?
Intuitive user interface
great customer support
customers feel highly valued by the company
Constant features improvement
Great features such as the catalog library
great customer support
customers feel highly valued by the company
Constant features improvement
Great features such as the catalog library
What do you dislike about the product?
Some basic features are unavailable on Iterable, while it's already available in other competitor tools, such as global holdout group setting and global quiet hour setting. I know there are talks that they're working on it.
What problems is the product solving and how is that benefiting you?
The ability to run A/B test and send multiple campaigns at scale.
The best messaging platform in a crowded field
What do you like best about the product?
Iterable are rethinking how consumer messaging leads to better communication, higher sales, and more satisfied end users. It's an open box of features where you can build what works for you, without the constraints of a system that needs to work for everyone from your uncle that sells puzzles on ebay to the local hit restaurant that services 500 customers a day.
What do you dislike about the product?
My only complaint is that their built in editor (built on BEE) can be a little constraining sometimes and isn't always running the latest build. But it's still stronger than most WYSIWYG editors, and they offer support for fully custom HTML for larger shops that need something much more complicated.
What problems is the product solving and how is that benefiting you?
Iterable is letting customers design their communication workflows on their own terms with a very robust API and workflow editor, without trying to cram 100 different features into the platform. Their core value proposition is in messaging, and they have a laser sharp focus on it.
Useful marketing automation platform although UI can be improved
What do you like best about the product?
- Very customisable and our devs had no major issues working with it
- Easy to use
- Amazing support - super quick, knowledgeable, and helpful team
- Easy to use
- Amazing support - super quick, knowledgeable, and helpful team
What do you dislike about the product?
- Not the best UI
- Reporting features can be improved
- Quite buggy at times (I've experienced known issues with reporting and campaign activation)
- Template building is not flexible; you can only choose either full drag and drop (with limited wysiwyg functionalities) or full html, no in-between
- Reporting features can be improved
- Quite buggy at times (I've experienced known issues with reporting and campaign activation)
- Template building is not flexible; you can only choose either full drag and drop (with limited wysiwyg functionalities) or full html, no in-between
What problems is the product solving and how is that benefiting you?
- Cross-channel marketing automation across email, app, etc
Iterable review
What do you like best about the product?
iterable is a very helpful CRM tool that we use daily. It is easy to group or exclude users for email campaigns. Iterable also makes setting up drip campaigns a breeze.
What do you dislike about the product?
I believe that Iterable should improve its SMS features. Would be nice to communicate with users through SMS all in one place. The insights page could be improved as well to make analyzing campaign data easier.
What problems is the product solving and how is that benefiting you?
Iterable has been a great CRM tool to get users back to our site through email campaigns and has significantly boosted our CVR. We also use push notifications through Iterable which has helped users engage with our app.
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