Iterable
IterableReviews from AWS customer
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Great Customer Service
What do you like best about the product?
The customer service and support at Iterable is unmatched. Whenever I've had a question or run into a blocker, my CSM and Iterable's support team got back to me promptly, helpful and supportively.
What do you dislike about the product?
No huge downsides to using Iterable. It's a very flexible platform and can accomplish a lot. However, you will need a dev/engineering/data team to support you. Iterable is not an ESP a marketer can handle on their own.
What problems is the product solving and how is that benefiting you?
Iterable makes automating our complex email program simple. By working with their team, we're setting up a complex email program that uses ONE email template and dynamically populates all the information we need so that each user receiving it will receive a personalized experience.
Iterable for the win
What do you like best about the product?
Customer Service has been really great. From moving onto the platform, a few years ago, to growing our lists to where they are today, having access to a support specialist and technical specialists has been by far the most important thing. We joined Iterable after reading the reviews about good support (among other things), and it hasn't disappointed. Having a Customer success manager who understands your brand's needs is key, so you're not just getting spammed with info that doesn't apply to you.
What do you dislike about the product?
Sometimes there are parts of the back end that Iterable doesn't know so well because it's an out-of-house built module, like the template preview sizing, which we were having trouble with, as it was way off. There's nothing they can do about it as that functionality is not put together in-house.
What problems is the product solving and how is that benefiting you?
I feel confident that iterable is looking ahead. They seem to want to keep improving and building their brand, to stay current and up to date with new trends. This was another big reason we chose Iterable over one of the dinosaur companies like Salesforce.
Easy to use!
What do you like best about the product?
The robust platform is easy to use, and the support team is really responsive
What do you dislike about the product?
Not many issues I have experienced at the moment. All concerns we addressed were already made aware to support when we addressed our issues.
What problems is the product solving and how is that benefiting you?
A/B testing helps our team easily test campaigns. The platform also helps us segment our audience and design our own templates and workflows.
Modular Platform that scales to meet your CRM needs
What do you like best about the product?
The best feature of Iterable is by far the modular nature of the core structure of customer data. There really is no limit when it comes to the data you can store about your customer, and what this unlocks is a host of industry-leading tools that allow you to build multi-channel campaigns and automations to target these customers.
This, coupled with a simple to use journeys tool and powerful campaigns builder is a great combination to help you better understand, segment and effectively target your customers on a truly personal level.
This, coupled with a simple to use journeys tool and powerful campaigns builder is a great combination to help you better understand, segment and effectively target your customers on a truly personal level.
What do you dislike about the product?
There's very little to dislike about Iterable. Depending on the complexity of your set-up, initial implementation does require knowledge of JSON and API's, but if you can get your head around this, the platform will work a treat.
What problems is the product solving and how is that benefiting you?
It's effectively allowing us to learn more about our unique customer needs, and use this data to plan and deliver effective marketing campaigns through both blast and automated channels
Flexible, powerful platform
What do you like best about the product?
The onboarding process is seamless, even for someone with limited technical abilities. The tool stands out for the flexible events based data structure, and that they are expanding the platform to include a wider range of channels making our customer journey's seamless. And to top it off they are a team that are fun to work with and genuinely cares about you and their product.
What do you dislike about the product?
Their analytics tool is not intuitive or very powerful, but new LLM AI is promised to help this.
What problems is the product solving and how is that benefiting you?
Allowing us to truly understand our customers and make sure we can easily and quickly ensure we're relevant in our messaging across multiple touchpoints.
Loving Iterable
What do you like best about the product?
The data structure and use of handlebar syntax makes using the platform super powerful
What do you dislike about the product?
They are doing lots of work on the analytics portion which was the wekest link in the past
What problems is the product solving and how is that benefiting you?
Cross channel communication and organization makes it easier to provide customer with a better communications experience
Knowledgeable and attentive
What do you like best about the product?
The expansive ways to reach our customers and the ability to reuse templates.
What do you dislike about the product?
Have only had one thing that I would change in the event of iterable going down for customers to be notified more timely.
What problems is the product solving and how is that benefiting you?
The ability to segment out customers based on behaviours we are targeting.
Excellent Tool
What do you like best about the product?
I appreciate some of the organizational tools within the platform that our team uses to "file" completed campaigns. It's easy to create simple organizational structures, like folders and labels, that can be adopted and adjusted easily by the team. Journeys are easy to set up and understand and I appreciate some of the new safeguards" the platform has of not allowing edits to be made to live instances.
What do you dislike about the product?
I do wish there was a better solution for reporting on snippets within the platform.
What problems is the product solving and how is that benefiting you?
Iterable is helping solve some of the issues we previously experienced with a previous provider around segmentation. Being able to better target our guests is a huge win.
Lifecycle Marketing Manager
What do you like best about the product?
- Great at handling complex email and messaging automations with a simple-to-use UI
- Handles marketing and transactional messages effectively. Easy to build content, craft journeys, and ship for both message types
- Very good at compartmentalizing user profile data. Really helps make segmentation logic clear and defined once you're building audiences
- Great customer support team — they'll take care of you from the moment you begin migration. Even after that's complete, they're available for support and questions
- Handles marketing and transactional messages effectively. Easy to build content, craft journeys, and ship for both message types
- Very good at compartmentalizing user profile data. Really helps make segmentation logic clear and defined once you're building audiences
- Great customer support team — they'll take care of you from the moment you begin migration. Even after that's complete, they're available for support and questions
What do you dislike about the product?
- Native reporting could use some improvements to better measure business impact. However, if you have other tools that can leverage their integrations or set up external reporting, this isn't much of an issue
- Some add-ons that are useful can be expensive. Catalogs and preference center are examples.
- Some add-ons that are useful can be expensive. Catalogs and preference center are examples.
What problems is the product solving and how is that benefiting you?
Primarily:
- Marketing messages: helps us send messages to users to activate/acquire them and retain them with out-of-product experiences (email + SMS primarily)
- Transactional messaging: handles all our transactional messages that we send to our users
- Reporting on lifecycle marketing performance: integrates with our other tools to give us a clear picture of how messages and journeys perform and what impact that has on our business
It does all of this with a simple-to-use interface. When things get tricky, you can easily tap into their support team.
- Marketing messages: helps us send messages to users to activate/acquire them and retain them with out-of-product experiences (email + SMS primarily)
- Transactional messaging: handles all our transactional messages that we send to our users
- Reporting on lifecycle marketing performance: integrates with our other tools to give us a clear picture of how messages and journeys perform and what impact that has on our business
It does all of this with a simple-to-use interface. When things get tricky, you can easily tap into their support team.
Iterable is excellent for B2C Communities
What do you like best about the product?
Iterable is an incredibly comprehensive communication platform that makes it very easy to email, send push notifications and text members. Although I would not consider it a very affordable subscription (you get what you pay for), it IS more affordable than many competitors on the market that offer similar complex capabilities. I have done some price shopping for email platforms, and still came back to Iterable for reasons related to both quality and price.
What do you dislike about the product?
Iterable is a fast-growing company and therefore, has an everchanging platform. If I didn't use Iterable every day, I might feel lost logging in once or twice a month given the amount of product changes that are applied every quarter. That said, the product changes seem to be for the best and tend to make the experience better for me as a user.
What problems is the product solving and how is that benefiting you?
Iterable solves the problem of: how do I communicate effectively, in a VERY personalized manner, to every member in our community depending on how they interact on our site? This makes my job much easier because all segmentation and user analysis can be done within the platform, making it easy to send personalized correspondence to members on a daily basis.
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