Iterable
IterableReviews from AWS customer
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Solid ESP
What do you like best about the product?
Love the flowchart view of Journeys and the ease of setting up blast campaigns.
What do you dislike about the product?
Relatively frequently encounter glitches and bugs like campaign updates not saving. Unable to create folders for Audience lists.
What problems is the product solving and how is that benefiting you?
Ability to send blast marketing campaigns, automated customer journeys, and transactional emails
Easy and self-explaining tool for basic and advance email marketing
What do you like best about the product?
Easy drag and drop editor, possibility to use automations, insightful analytic tools about a lot of KPI's
What do you dislike about the product?
A better option for easier implementation of a preference center. Like an easy integration into the email templates to ask users what they prefer and what kind of content they would like to receive. A basic HTML based survey box, where the user can just click on multiple options --> saved into their user profile
What problems is the product solving and how is that benefiting you?
Solving of sending our email content to a broader audience base. Easy and efficient analytics
very multifunctional platform
What do you like best about the product?
automatization
personalization
experiments
personalization
experiments
What do you dislike about the product?
analytics instruments
bugs in segmentation
bugs in segmentation
What problems is the product solving and how is that benefiting you?
allows us to improve product metrics by at least 2 times and save a lot of time of our engineering team
Highly recommended!
What do you like best about the product?
Iterable is the most intuitive tool I've ever used. I highly appreciate the easy way you can segment your campaigns. Moreover, you can report most useful KPI's in 1 minute.
What do you dislike about the product?
I can't write any downside of using Iterable
What problems is the product solving and how is that benefiting you?
Iterable help us to know best time to send our campaigns and to automatize all the journeys so that we can save time and money.
Iterable - great and flexible marketing automation tool
What do you like best about the product?
The freedom and possibilities that this tool gives me, we have very few restrictions here, so I can implement new strategies and ideas. I also like that the tool is constantly evolving and improving.
What do you dislike about the product?
There are still bugs and temporary problems with some functionalities, but the cool CS team is always supportive in our process and responds efficiently to any requests
What problems is the product solving and how is that benefiting you?
It helps me lead my company's Marketing Automation strategy and efficiently conduct email marketing activities targeting my customers. With Iterable, I constantly stay in touch with my users in the way and time of my choosing.
Best tool for customer communications
What do you like best about the product?
Easy to setup any type of customer communications. Emails are easy to build without html editor. SMSs and Push can be also sent to selected customers with ease.
What do you dislike about the product?
Initial setup is hard. Technology and engineering teams need to work to setup internal events and triggers. No provision to add list via csv file. Sometimes, metrics reported have a margin of 2-3%. Customer service has some issues.
What problems is the product solving and how is that benefiting you?
Iterable is a holistic tool to effectively reach out to app customers via email, SMS, push or in-app notifications. Setting up new campaigns is easy and we get metrics of impact of those communications.
Iterable user that learned so much in a short period of time!
What do you like best about the product?
Iterable support has helped me solve many problems in a time crunch on multiple occasions. They are always so quick to respond and so thorough in their responses. As someone who hasn't used many tools like this - I have been able to learn and grow with their support team!
What do you dislike about the product?
I think the new design update in both campaigns and journeys is a little less user friendly than the rest of Iterable. The added buttons and save processes have added a bit more time on our side.
What problems is the product solving and how is that benefiting you?
In my position, Iterable is solving problems like creating more automated and streamlined processes for our customers to go through on our site. This has saved me so much time in creating multiple emails that need to be sent out at a particular time.
A simple, yet intuitive tool
What do you like best about the product?
Iterable's journey building and data insights into a user's profile/event history make it easy to resolve any issues/track contact touchpoints. I also enjoy the accessibility of editing campaigns within a journey directly.
What do you dislike about the product?
We are unable to properly install the Iterable SDK due to our unique app platform. Engineering team has stated they could use more in-depth SDK integration guidelines.
What problems is the product solving and how is that benefiting you?
Iterable allows us to reach customers at specific points in their onboarding flow. We can retargeting users who have fallen off the product and re-engage them by sharing educational or upsell materials.
Iterable is a good platform to send communications to our data base and has a good segmentation
What do you like best about the product?
The easy set up to create strategies and can segmentate
What do you dislike about the product?
For the moment, we can't create a dashboard to know how much users we can impact after opt-in split by country /and opt-in (push /email)
What problems is the product solving and how is that benefiting you?
Iterable is really good at solving problems. When we have a problem, we chat iterable and got the answer by chat or email the same day
VERY powerful
What do you like best about the product?
SO many things! It is so incredibly powerful from email creation and specialization to data and analytics. My favourite part is how I can use the merge parameters to customize content to target many different sections of my audience all from one email.
What do you dislike about the product?
This is not really a 'dislike' but there are so many different aspects of iterable that I don't know or utilize all of iterables functions and features.
What problems is the product solving and how is that benefiting you?
iterable handles ALL of the emails for my company whether they be internal or external emails. They do everything I ever think up and more.
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