Iterable
IterableReviews from AWS customer
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Wide Range of Features for Efficient Audience Targeting
What do you like best about the product?
It offers a wider range of built-in features that can help you reach your target audience as efficiently as possible.
What do you dislike about the product?
While using Iterable, I have encountered a few challenges. For example, it does not allow you to delete fields once they have been created. Additionally, event-related data is not stored in a structured format, which can be limiting.
What problems is the product solving and how is that benefiting you?
The Iterable Data Feed solution proved to be very useful for us, allowing us to fetch data on demand whenever we needed to populate an email template. This approach means we don't have to store the data directly in Iterable.
User-Friendly Interface and Excellent Support
What do you like best about the product?
Iterable stands out among competitors for their:
- Simple UI
- User friendly interface
- Great customer support
- Constantly improving features
- Ask frequently for user feedback
- Love love love the experimentation tab where you can see all your experiments and results
- Brand affinity score: amazing way to check users who are engaged with your brand
- Simple UI
- User friendly interface
- Great customer support
- Constantly improving features
- Ask frequently for user feedback
- Love love love the experimentation tab where you can see all your experiments and results
- Brand affinity score: amazing way to check users who are engaged with your brand
What do you dislike about the product?
- There could be more features added to enhance testing and channels, they are working on it and it's nothing really crucial to using it as a Customer Engagement Platform
- The analytics dashboard is not stellar, but still has a lot of useful information, I trust them to improve their product
- Embedded messages and their use in journeys could be improved
- The analytics dashboard is not stellar, but still has a lot of useful information, I trust them to improve their product
- Embedded messages and their use in journeys could be improved
What problems is the product solving and how is that benefiting you?
- Enablement of wider marketing team
Previously we relied on 1-2 people in the email marketing team to create, review and send emails, along with audience creation. It drove them to burn out because it was an immense load to carry. We decided to invest in a software/platform that enables team members to own their comms. As of today, we are almost a year into using Iterable, and most colleagues in different departments have used it to build their emails along with our audience building tool Hightouch. They still are not experts and make mistakes, but slowly and surely they will be able to send their own comms faster and better. The straightforward UI and UX was the main reason we decided to go for Iterable.
Previously we relied on 1-2 people in the email marketing team to create, review and send emails, along with audience creation. It drove them to burn out because it was an immense load to carry. We decided to invest in a software/platform that enables team members to own their comms. As of today, we are almost a year into using Iterable, and most colleagues in different departments have used it to build their emails along with our audience building tool Hightouch. They still are not experts and make mistakes, but slowly and surely they will be able to send their own comms faster and better. The straightforward UI and UX was the main reason we decided to go for Iterable.
Great CRM Tool!
What do you like best about the product?
I love how Iterable combines a clean, intuitive interface with powerful automation and personalization tools, making it easy to build complex user journeys, test new ideas quickly, and deliver highly relevant messages across multiple channels.
What do you dislike about the product?
Reporting can feel limited and sometimes requires manual work or outside tools to get deeper insights, especially when comparing performance across multiple campaigns or channels.
What problems is the product solving and how is that benefiting you?
Iterable solves the challenge of sending timely, personalized communication at scale by centralizing user data, automating complex lifecycle journeys, and enabling cross-channel messaging—all of which helps us deliver more relevant experiences, increase engagement, and save a significant amount of manual work.
Intuitive Platform with Strong Segmentation, Needs Better Conversion Tracking
What do you like best about the product?
I really appreciate how intuitive Iterable is, making it easy to navigate and use, especially the visual journey builder, which allows me to design complex workflows with ease. The platform's segmentation tools are also a standout, enabling us to deliver highly personalized messages without needing developers. Additionally, I find the integrations seamless and the personalization features robust, which together create a comprehensive, connected experience that is easy to manage. The clear analytics provided by Iterable also give me confidence in assessing the effectiveness of our marketing efforts. Furthermore, the ability to centralize various communication channels like in-app, push, emails, and SMS into one flow is a major advantage, simplifying the management of customer interactions and journeys.
What do you dislike about the product?
I find that the conversion tracking in Iterable could be significantly improved. Currently, it does not work as reliably or accurately as needed, which affects our ability to trust the campaign performance data. This lack of reliability makes optimizations difficult. We would greatly benefit from more reliable tracking, clearer documentation, and stronger attribution options.
What problems is the product solving and how is that benefiting you?
I use Iterable to centralize and automate email marketing workflows, managing complex customer journeys and sending personalized messages at scale. It simplifies audience segmentation and integrates multiple communication channels in one place, enhancing our marketing efficiency.
Great Tool for Email Marketing
What do you like best about the product?
The platform is easy to navigate, making it simple to create new journeys. It also offers many great features that make working with it enjoyable every day.
What do you dislike about the product?
I've noticed that the quality of customer support has declined somewhat as time has passed.
What problems is the product solving and how is that benefiting you?
Iterable is primarily utilized as a platform for marketing automation and managing commercial campaigns. Features such as Send Time Optimization (STO) and Quiet Hours have proven to be especially important in these efforts.
Effortless Customer Engagement with Powerful Personalization
What do you like best about the product?
Iterable makes customer engagement simple and powerful. I love how easy it is to create personalized journeys across email, SMS, and mobile, and the platform’s intuitive design means we can launch campaigns quickly without sacrificing sophistication.
What do you dislike about the product?
While I appreciate how many channels and automation possibilities Iterable offers, the reporting interface could be more intuitive and robust: we found ourselves exporting data just to get the dashboards we needed. Also, for new users, there is a bit of a steep learning curve before you can confidently build complex journeys.
What problems is the product solving and how is that benefiting you?
Our team used to spend a lot of time managing multiple tools for email, SMS, and push notifications. Iterable consolidated all those functions into one platform. Now, we can automate complex workflows, test messages easily, and analyze results in real time. It’s made our marketing operations more efficient and freed up time for strategy and creativity instead of manual campaign setup.
Love it!
What do you like best about the product?
Love the user interface and the ease at which the olatform can be navigated. Also the cudtomer support is great
What do you dislike about the product?
Sometimes the platform will run slow inexplicably
What problems is the product solving and how is that benefiting you?
Iterable has been helpful at automating manual tasks with our CRM
Feature-Rich with Excellent Support, Needs Better Broken Link Alerts
What do you like best about the product?
So many features, great support team! I didn't realize all the extra marketing tools it has until our rep shared with us the full potential. Looking forward to using more of the features
What do you dislike about the product?
Wish it would give me a warning when CTA links are broken
What problems is the product solving and how is that benefiting you?
Our entire email program use Iterable. Love the analytics shared for each send.
Intuitive, Flexible, and Perfect for Multi-Channel Campaigns
What do you like best about the product?
I like that Iterable makes it easy to create and automate personalized email and push campaigns. The platform is intuitive, flexible, and great for managing multi-channel customer journeys without needing heavy technical setup. It also integrates well with other tools, which helps streamline marketing workflows.
What do you dislike about the product?
I dislike that Iterable doesn’t have a true developer-first editor. It’s great for marketers, but customizing templates, managing complex logic, or working directly with code can feel limited.
What problems is the product solving and how is that benefiting you?
Iterable helps us centralize and automate all our customer communications across email, SMS, and in-app channels. It saves time by allowing us to build personalized journeys without manually managing each segment.
Iterable Empowers Our Teams with Flexibility, Scale, and Personalization
What do you like best about the product?
I really appreciate the wide range of features that help boost efficiency across various teams, including product, marketing, and data. Iterable gives our team the flexibility required for quick experimentation, the scalability to connect with audiences worldwide, and an easy-to-use interface. It also allows us to build custom journeys that we couldn't create with our previous solution.
What do you dislike about the product?
As of now there's isn't anything I dislike, we're newer to the platform. As we gather feedback we'll happily share, but in comparison to our previous solution Iterable is changing the game.
What problems is the product solving and how is that benefiting you?
As mentioned earlier, Iterable is addressing our challenges with rapid experimentation and accelerating our speed to market. Our existing process is highly manual, involving over 30 steps and taking three to four weeks just to launch basic campaigns. With Iterable, we are also able to enhance personalization and create customized user journeys that respond to individual customer actions, rather than relying on broad, mass messaging strategies. Additionally, Iterable provides our team with real-time visibility into email performance and delivers insights and metrics for each campaign within a single platform. This is a significant improvement over our current setup with Eloqua and Tableau, which lacks the level of granularity we require.
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