Iterable
IterableReviews from AWS customer
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Excellent Partnership and Intuitive Tools
What do you like best about the product?
I'm new in my role at Benefit Cosmetics and this is the first time I've used Itearble. I've found the tool to be incredible intuitive to learn and easy to use. I've also been very impressed by both the strategic partnership provided by Tracy, as well as the technical support provided by Julia and Rebecca. Super excited to see where our partnership takes us next year!
What do you dislike about the product?
I would like to see more robust reporting capabilities in terms of email list growth. I would also like to have easier ways to review insights and results across projects - we have ~40 different projects running in Iterable, so it's very manual to get a full picture on email campaign performance across our many projects.
What problems is the product solving and how is that benefiting you?
We primarily use Iterable for email marketing but we are also using it as an interim CDP of sorts, which has been incredibly helpful as we are migrating our data to new platforms internally.
Iterable from a Marketer's POV
What do you like best about the product?
One of the great qualities about Iterable, is that they not only listen to what marketer's need, they anticipate it needs, and put action behind it by adding new features & tools to the platform continously. I look at my account manager & solutions archetit as an extension of my team. They're always ready to jump in, and roll up their sleeves for a working session.
What do you dislike about the product?
There's very little downside to the platform. The one thing that can be improved is reporting (message insights, device type, and heatmaps).
What problems is the product solving and how is that benefiting you?
Iterable makes it much easier and faster to push out A/B and multivariate test, compared to our homegrown ESP platform. We can gather learnings much more swiftly, which has contributed to great strides in the business.
Best Email Platform I've Used In 11 Year Marketing Career
What do you like best about the product?
Iterable allows us to set-up automated email flows which takes the daily work off my plate.
What do you dislike about the product?
Some of the tech set-up is complex and takes a lot of trial and error
What problems is the product solving and how is that benefiting you?
It allows us to keep in constant contact with our users and allows us to send personalized messages to segments based on their subscription tier and activity in our product
Streamlined Email Marketing with Intuitive UX
What do you like best about the product?
I really appreciate the user experience (UX) and how easy it is to navigate through the various features and tools within Iterable. The drag and drop feature in the email builder is exceptionally user-friendly, allowing for easy tweaks and customizations. I find the setup of journeys to be straightforward, and the AI prompts and tools integrated into the journeys facilitate easy updates and help in streamlining processes. Overall, these aspects make managing email marketing, transactional emails, and embedded messaging tasks quite seamless.
What do you dislike about the product?
I find the asset library in Iterable challenging because it currently limits access to only those assets and images uploaded through email builds. If there were a dedicated library section available, it would significantly ease the process of reviewing all available assets more clearly.
What problems is the product solving and how is that benefiting you?
I use Iterable to seamlessly communicate with customers through marketing activity updates, ensuring they receive order updates and transactional emails throughout the process.
Excellent Platform for Company Emails
What do you like best about the product?
Iterable is so easy to use for all of our company's needs. We use it every day for emails that we send out 5-7 times a week to various groups. When I first started, I found Iterable Academy super helpful to understand how to use the platform and implement different ideas into our emails.
What do you dislike about the product?
There are some kinds of features missing that I think could elevate the platform more, things like countdown timers and animated features that are eye catching in some popular emails that I receive from other businesses.
What problems is the product solving and how is that benefiting you?
It allows us to be able to set up journeys to send out emails, push notifications, and sms all in the same journey without having to send them all separately or set them up hundreds of times each week for our emails.
Great Email Marketing Program!
What do you like best about the product?
Iterable's layout is super easy to use. I use it daily for campaigns and journeys and it has a lot of features that make it easy to clone and edit these.
What do you dislike about the product?
I would like to see more analytics when it comes to pulling multiple campaigns. Also, for segmentation, it would be nice to be able to see the users who are being removed for each filter.
What problems is the product solving and how is that benefiting you?
Iterable helps with our everyday use to email sends.
Iterable Plaza a Knowledge and Collaboration Hub for Iterable Users
What do you like best about the product?
Advanced personalization and ease of campaign creation
What do you dislike about the product?
the learning curve, challenging for new users
What problems is the product solving and how is that benefiting you?
Automation in the personalization of campaigns, data integration, makes the most complex flows easy
User Friendly and efficient!!
What do you like best about the product?
The clean user interface is a big highlight! I have been using Iterable every day for the past 3 years. It was easy to implement it into my day to day. It is also integrated with our data exploration platform, which helps others from our organization view campaign metrics when needed!
What do you dislike about the product?
Sometimes, the user lists we upload don't upload completely and there is a certain lag once in a blue moon!
What problems is the product solving and how is that benefiting you?
Our organization uses Iterable for multiple purposes! My team specifically uses it to reach out to the contact base of our customer on behalf of them in order to gather reviews.
Robust features
What do you like best about the product?
I like that I can easily duplicate campaigns and use the same content across different journeys. I also like that I can easily A/B test or run experiments on campaigns and journeys.
What do you dislike about the product?
I find the login process to be very challenging. I dread logging in every day.
What problems is the product solving and how is that benefiting you?
It's allowing us to write, schedule, and launch emails at scale. We send hundreds of thousands of emails each week via Iterable.
Braze has given me granular data about my campaigns and lifecycle
What do you like best about the product?
Iterable can get really granular with its reporting and segmentation. It's friendly to go from anywhere in the platform to the most detailed aspects of a user interaction with comms and events.
What do you dislike about the product?
The documentation could have a better search system. It was really hard to find some articles.
What problems is the product solving and how is that benefiting you?
Iterable can show me what a customer did at any point in time. That's is really important when we are trying to be accurate with reporting on the customer journey.
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