Iterable
IterableReviews from AWS customer
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Seamless marketing automation experience
What do you like best about the product?
Iterable is at the same time powerfull and easy to use. The system has not only a great interface, but also an awesome stability.
What do you dislike about the product?
Could improve its analytics features for the campaigns
What problems is the product solving and how is that benefiting you?
Iterable makes it easy to create a perfect experience for our users. Also, it keeps improving everytime which means - I'm becoming more productive in each iteration.
Best ESP Hands Down
What do you like best about the product?
My company uses Iterable every day to send out more than 300 million emails a year, and the UI is very intuitive and has an easy learning curve. I've used several other ESPs (Salesforce, GetResponse, AWebber to name a few), and by far Iterable is the best. Customer support is very responsive and helpful.
What do you dislike about the product?
I wasn't at my company during implementation/integration, so I can't speak to that. My biggest dislike is that we're only able to use a subset of Handlebars.js and it's not customizable, so we're limited in some of the personalization and other things we'd like to do. However, Iterable Support is looking into a possible solution.
What problems is the product solving and how is that benefiting you?
Enabling us to send over 300 million emails a year in a seamless fashion without getting mired in the technical aspects of mail servers.
Iterable is a platform designed to enhance customer engagement for businesses that are scaling up.
What do you like best about the product?
Ability to input as many data points as needed and highly customize communications.
What do you dislike about the product?
Some fields of the platform are quite inflexible, although the product roadmap takes users' wishes into account.
What problems is the product solving and how is that benefiting you?
Omni-channel strategy of customer engagement, based on real-time data.
Good, not great, but good
What do you like best about the product?
Iterable can do a lot. Journeys are wonderful and flexible, and the direct integration with push/email/etc. is great.
What do you dislike about the product?
Despite the amount of things you can do, there are often times where Iterable feels limited (e.g., it can do email, but its email features are limited and often frustrating if you're used to more powerful platforms).
What problems is the product solving and how is that benefiting you?
Iterable makes it easy to have much of our customer comminication in one place — push, email, etc.
Does a job we need it to, wish we had more time to get to grips with it
What do you like best about the product?
Firstly their customer team are great. Really pleased with the level of care we get since we're not a massive customer and they're very responsive (shout out Claire). Same goes for thier support, often have to get them to do some odd requests for our quirks but they're normally very good and really fast.
As a service it does what we need it to and often without fail. Fairly easy to use, you don't have to be an developer to get something out of it. We use it for all of our event based notifications including push and email, across multuple languages as well, and that's okay to set up.
The most useful part is being able to deep dive in to the event history of any user and see exactly what they were sent. Has helped us diagnose countless bugs over time!
As a service it does what we need it to and often without fail. Fairly easy to use, you don't have to be an developer to get something out of it. We use it for all of our event based notifications including push and email, across multuple languages as well, and that's okay to set up.
The most useful part is being able to deep dive in to the event history of any user and see exactly what they were sent. Has helped us diagnose countless bugs over time!
What do you dislike about the product?
I just wish we had more time to get to grips with it. If you know how to use it you'll get a really good product out of it, without that time we've just always scraped the surface.
The language used to desrcibe the different features isn't always the clearest and it's not always obvious what is the right way to set something up until you've done it a few times to see what works.
The language used to desrcibe the different features isn't always the clearest and it's not always obvious what is the right way to set something up until you've done it a few times to see what works.
What problems is the product solving and how is that benefiting you?
Helps us manage our event based email and push notifications to all of our users
Super helpful team & an easy to use system
What do you like best about the product?
The easiness of using the system (as well as the implementation/intergration) - anyone can use Iterable, unlike other CRM systems. The customer support team are also amazing.
What do you dislike about the product?
There's a few features that are missing that would make everyones lives easier such as a) attachements in emails b) paused delivered during times of the year c) more visability of customers in workflows (who has the workflow just ran through it)
What problems is the product solving and how is that benefiting you?
This allows us to communciate to our customers in a complex way, without the system itself being overwhelmingly complex - saving time and resource in the business.
Okay support during incident-level issues
What do you like best about the product?
syncing ability with amplitude (more or less reliable)
What do you dislike about the product?
little visibility for users and it appears for support staff as well, to investigate issues. tools don't exist
What problems is the product solving and how is that benefiting you?
Iterable is used to send out push notifications to ios and android devices
Easy software to learn and works great for different marketing goals.
What do you like best about the product?
I like how well the CRM and the messaging section works together. We are able to send very targeted email campaigns to our customers all by using the audience segmentation. The journey program is also very easy to understand the basics of and makes it nice to build a user journey with a very visible flow map. Other softwares I have used in the past do not have a journey map available so when you are building it, it is harding to visualize the steps that the customer would be taking through the journey.
What do you dislike about the product?
Unless you are an html coder the basic wysiwyg and drag & drop email builders make it difficult to build out certain layout designs. Also wish they had a better list in the knowledge center for what personalizing handlebars are available. The support page provides good articles about personalized handlebars, but also can be difficult to put the correct versions needed into your email.
What problems is the product solving and how is that benefiting you?
Iterable has released more ways to use design templates. Insted of having a whole email as a template, you can now templatize certain sections of your emails. This is nice when you are running a longer campaign that needs to be added to your other emails; it makes it much easier to bring in that one specific section into an email you already have built out.
Excellent tool for new and seasoned marketers
What do you like best about the product?
I really enjoy iterable's easy to use interface - it is not cluttered and the path to finding what you need is straightforward and reliable. It saves us time during the creation of content such as push notifications and emails alongside some great tools such as previewing on different devices and ease of flexibility with HTML coding.
What do you dislike about the product?
Documentation can be somewhat lacking at certain areas and it may take some digging to get what you need.
What problems is the product solving and how is that benefiting you?
we get to send out communication materials with ease and confidence especially when scheduling ahead of time.
A full-suite CRM software with friendly support and resources
What do you like best about the product?
Iterable offers a friendly customer service. Therefore, our migration process was completed within three months seamlessly. Iterable team has been always happy to help me with any kind of questions from CRM best practices, technical review, billing questions and others.
Iterable has all the necessary CRM features and they diligently come up with more advanced features based on the market trends, such as Copy & Journey Assist AI and Smart Ingest.
Iterable has all the necessary CRM features and they diligently come up with more advanced features based on the market trends, such as Copy & Journey Assist AI and Smart Ingest.
What do you dislike about the product?
I wish there was a thorough review system for all CRM campaigns to coordinate the review across different team members and freely communicate the feedbacks, improve the campaigns, and then send out the final version.
What problems is the product solving and how is that benefiting you?
Iterable enabled cross-channel engagement via email and push. It allows us to send the personalized content for each user. It helps us to create user segmentation based on specific user behaviors or interests.
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