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Great intel tool for Product Marketers

  • By Christian S.
  • on 01/06/2025

What do you like best about the product?
Gong is a great way to ensure our marketing team is on the pulse of our prospective and existing customers, at scale. Before we'd try to sit in on sales calls, but it was an organizing nightmare and hard to go back to reference call details or share snippets with others. Gong is a game-changer for me as a product marketer in better understanding our prospects pain points in their own language, what objections and questions they have, and how our messaging is resonating. That's just from the basic features, we're just scratching the surface in terms of what the tool can do.
What do you dislike about the product?
The transcription has gotten better but still isn't quite as good as I'd hope. And similar with the tools like text recognition from screen sharing (e.g. for searching for calls where salespeople are using specific marketing assets). It's a great idea but often misses a fair amount of those calls when searching.
What problems is the product solving and how is that benefiting you?
Giving the marketing team much wider and deeper insight into our prospective & existing customers, which is key for us to ensure tailored messaging, among many other things.


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