What do you like best about the product?

The survey platform is dynamic and intuitive, but still functional for even a novice to use. I love the creative flexibility dashboard customisation offers. I use it every day to keep track of multiple customer experience programs across the business. I love that we can integrate it with software like Q and our CRM systems. Our licence makes implementing it into our organisation seamless.

I love this platform and I'd recommend it to anyone in the Business Intelligence, Insights or Market Research space.

What do you dislike about the product?

While Qualtrics does have a bit of learning curve some areas (Dashboard Mapping, Directories, Workflows, and Automations), the Customer Success Hub and the Customer Service team are absolutely golden. I've never been lost for long. They're easy to contact, very knowledgeable, and full of ideas.

What problems is the product solving and how is that benefiting you?

Qualtrics helps us capture, store, and track essential data that we can then share on to external stakeholders across multiple business units. Given that each part of our business has different needs, it was essential that our software be dynamic, flexible, and have tailored solutions to unique business problems. Most importantly, all of this information had to be in one place, which it is with Qualtrics. We use it to host surveys and dashboards that translate into actionable insights to inform our business outcomes and reach our goals.