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Customer Data Platform

Blueshift | 1

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External reviews

275 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Kamel A.

Review for blueshift

  • August 24, 2024
  • Review provided by G2

What do you like best about the product?
It's free and it's available for anyone around the world also provide more services that really required in our daily routine
What do you dislike about the product?
The steps it's little complicated A's it requires business email to registration and many people trying to leave business emails private for works
What problems is the product solving and how is that benefiting you?
It's solved my problem at reaching customers and that really befitting me


    Ziad E.

Efficient Tool

  • August 23, 2024
  • Review provided by G2

What do you like best about the product?
The ability to automate marketing processes and tailor campaigns with precision has significantly improved our engagement rates. Its seamless integration with multiple data sources ensures that our marketing strategies are driven by data, enhancing efficiency across the board.
What do you dislike about the product?
the pricing model can be a bit steep for smaller businesses or startups.
What problems is the product solving and how is that benefiting you?
mainly for scale and personalization of campaings,it has reduced our manual workload


    Computer Software

The Ultimate Tool for Data-Driven Marketing for Your Business

  • August 23, 2024
  • Review provided by G2

What do you like best about the product?
The marketing tool called Blueshift is perfect for companies who want to use data in order to enhance their marketing. When many customers’ details are available, this technology becomes handy especially for corporations aiming at personalizing experiences across wide segments of people. In order that one can utilize the capabilities provided by Blueshift fully, there must be a well laid-out scheme on how it should be installed and appropriate training imparted to those operating it.
What do you dislike about the product?
Blueshift is an influential yet complex platform, highly resource-intensive in terms of engineering setup and customization, and rather hard on smaller teams. It is also expensive.
What problems is the product solving and how is that benefiting you?
Blueshift provides highly effective marketing automation capabilities to create personalized customer experiences, drive data-driven decisions, and hence improve campaign effectiveness for my business. It's well-suited for my business to boost customer engagement and drive revenues.


    Information Technology and Services

Blueshift is the most Powerful Tool for a Data-Driven Marketing

  • August 22, 2024
  • Review provided by G2

What do you like best about the product?
Blueshift is an excellent option for businesses seeking to improve their marketing automation using data-based insights. It is especially beneficial for companies that have detailed customer data requirements and are focused on providing personalized experiences on a large scale. As with any software platform, a careful implementation strategy and proper training are essential for maximizing its effectiveness.
What do you dislike about the product?
Blueshift is a strong yet detailed platform that necessitates considerable technical skill for its setup and customization. This can pose challenges for smaller teams. Besides, its high pricing, complicated user interface, and difficulties with integration might be a barrier for certain organizations.
What problems is the product solving and how is that benefiting you?
Using Blueshift for marketing automation brings advantages by assisting personalized, data-driven marketing campaigns that can be implemented across various channels. The platform's AI-driven segmentation assists me in reaching the appropriate audience with the correct message, which enhances both engagement and conversion rates. What's more, Blueshift's predictive analytics offer insights that enable you to foresee customer behavior, refine your marketing strategies, and make well-knowledgeable decisions, finally leading to improved outcomes for my business.


    Computer & Network Security

Blueshift is powerful with great potential.

  • August 21, 2024
  • Review provided by G2

What do you like best about the product?
Blueshift provides all kind of Software Services and the Ease of Integration it supports
What do you dislike about the product?
Limited customization and UI complexity.
What problems is the product solving and how is that benefiting you?
Blueshift streamlines personalized marketing, allowing us to engage customers more effectively and automate campaigns, saving time and improving results.


    Consumer Goods

First time Blueshift User

  • August 19, 2024
  • Review verified by G2

What do you like best about the product?
The customization of the email content..
What do you dislike about the product?
There is quite a bit of extraneous stuff I don't know how to work with yet.
What problems is the product solving and how is that benefiting you?
We needed a repository for Contact information and an email sender


    SALMAN S.

Blueshift - Marketing & Cross Channel Integration

  • August 17, 2024
  • Review provided by G2

What do you like best about the product?
Blueshift is advanced AI Personalization capabilities. Analyze customer data in depth and delivered high marketing impression.cross channel integaration help to maintain marketing strategy across platform. Useful to customer received relevent content.which can be use to engagement or conversation rate.
What do you dislike about the product?
integaration and setup process are time consuming. its Demanding significant resources. this product are expensive so small businesses are cant afforded or budget. Person can be required additional training to use for better result. User not well versed in advanced about the marketing technologies can be overwhelming.
What problems is the product solving and how is that benefiting you?
key problems are when i'm useing blueshift deeper understanding of customer behaviour and marking campaign performance.platform intergartion data from verious sources providing unified customer view . created much more customer profiles and improving target accuracy.this is Automate or steamline creation of marking compaign , Reducing Manual effort. its solve only generic marking massage by delivered high personal content.
Banefit are whin i'm using blueshift increased the customer enagagement and satisfaction.saving time and resources.analytics lead to more effective marketing strategies and high conversation rate.


    Education Management

Standard Customer Data Tool to drive decisions based on customer data

  • August 16, 2024
  • Review provided by G2

What do you like best about the product?
Blueshift is very easily configured. It has many options for standard specifications which can be customized as and when needed. It can be easily integrated with many different CRM platforms and with varying complexity and scale. Personas can be created which delivers custom messages to customers with varying priorities.
What do you dislike about the product?
It is one of the first products on the market that is dedicated to driving decision making using customer data. This partiular functionality is obtained as an integrated product with different CRM softwares. Customer support is good but can be better.
What problems is the product solving and how is that benefiting you?
Blueshift is helping me build intelligence to drive marketing campaigns. To customise messaging that reaches each customer in a highly tailorable format. I am also able to automate processes in order to improve productivity and save time.


    Marketing and Advertising

decent experience

  • August 16, 2024
  • Review provided by G2

What do you like best about the product?
What I like about Blueshift is how it effortlessly brings customer data together, making personalized marketing a breeze, make it easy to connect with your audience in meaningful ways across all channels
What do you dislike about the product?
What I dislike about Blueshift is that the learning curve can be steep for new users. It takes time to fully grasp all the features and get the most out of the platform.
What problems is the product solving and how is that benefiting you?
it solves the challenge of fragmented customer data by unifying it into a single, actionable view, making it easier to understand and target audiences. This benefits me by enabling more precise and personalized marketing automation, leading to better engagement and higher conversion rates across all channels


    Retail

Prompt customer support

  • August 16, 2024
  • Review verified by G2

What do you like best about the product?
It provides insights on customer behaviour
What do you dislike about the product?
It may not be the best solution to send time critical transactional messages to customers
What problems is the product solving and how is that benefiting you?
It automates campaigns based on customer behaviours. Benefits us as it takes away the manual work of analysis the customer interactions on our website.