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Airtable

Airtable | 1

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External reviews

2,760 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Hector G.

Airtable Improvements

  • December 17, 2024
  • Review verified by G2

What do you like best about the product?
grouping according to fields, automations
What do you dislike about the product?
Pivot table management, creating charts and easy graph data
What problems is the product solving and how is that benefiting you?
creating easy to read management of data


    Melody W.

Completely customizable, incredibly powerful, easy to learn

  • December 17, 2024
  • Review verified by G2

What do you like best about the product?
I love that I can build a system that works for our business. Even though I'm not a computer programmer, I was able to set up a complex database, create automations, and build integrations with other software.
What do you dislike about the product?
While the basics are very easy to learn, it does take a little while to game skills to perform the more complex functions.
What problems is the product solving and how is that benefiting you?
Keeping track of hundreds of small projects cost of team of over 50 people without losing track of anything.


    Information Technology and Services

Good Tool

  • December 17, 2024
  • Review verified by G2

What do you like best about the product?
Lots of feature sets, highly customizable, pretty fast too. Was really easy to stand up from scratch.
What do you dislike about the product?
Wish there was a more easily accessible support team/consultants I could pop questions to about building dashboards/reports/configuring databases in certain ways etc.
What problems is the product solving and how is that benefiting you?
Delivering project updates, customer facing dashboards/reports, maintaining a database of records etc.


    Information Technology and Services

Satisfied Airtable Customer

  • December 17, 2024
  • Review verified by G2

What do you like best about the product?
I really enjoy that Airtable is a place where we can store event data and easily share information company wide without worry that colleagues will delete any information. It has streamlined our event planning project management process and made planning easier year over year. It cuts down on time spent sorting through data. We use Airtable every day multiple times a day.
What do you dislike about the product?
There are times when it can be difficult to get Airtable to work in the way that you specifically need but we can typically find a solution that works.
What problems is the product solving and how is that benefiting you?
Airtable allowed us to take our annual events calendar from an archaic and clunky excel table to a sleek and easy to keep updated software.


    Marketing and Advertising

Maximize workflow efficiency with no code interfaces and automations.

  • December 16, 2024
  • Review verified by G2

What do you like best about the product?
The ability to build custom workflows and user interfaces without needing to know how to code. The platform is very intuitive and there are plenty of free online community resources to help with tips and examples from other Airtable users. The automations help our teams complete more tasks with less people and facilitate projects to continue moving forward.
What do you dislike about the product?
The only downside I can see is the user seat cost is a bit more than other competitors.
What problems is the product solving and how is that benefiting you?
Airtable allows us to standardize our workflow process, promote cross-division and cross-functional collabortation and execution, and manage tasks in a more efficient way. Centralizing our work and tracking through Airtable has allowed us to move away from the chaos of using a dozen other tools.


    Macaulay G.

Airtable: Flexible, Powerful, and a Total Game-Changer

  • December 16, 2024
  • Review verified by G2

What do you like best about the product?
Airtable’s flexibility is its biggest strength. We’ve used it for everything from tracking client projects to automating tasks. One standout example was when we set up a custom Stripe integration for a client using Airtable’s scripting and webhook features—it worked perfectly and saved us a lot of time.

Another case was automating reminders and task tracking through Zapier integrations, which reduced manual follow-ups across our team. It’s great that we can use Airtable for both simple task management and more complex workflows, all in one platform. We rely on it daily—it’s become an essential tool for our operations.
What do you dislike about the product?
Some of the advanced setups, like when we configured the Stripe integration or certain automations, took longer than expected because of trial and error. The AI feature, while promising, wasn’t as efficient as we’d hoped—it took a while to get the right prompt for an automation and ended up consuming a lot of Airtable AI credits.

Customer support has been helpful whenever we reached out, but it would be great if they provided more guidance on advanced use cases or setup tips for things like scripting and AI. Additionally, we’ve found the reporting tools a bit limited. More built-in options for creating detailed reports would make Airtable even more valuable for tracking and analyzing data.
What problems is the product solving and how is that benefiting you?
Airtable has solved many of the challenges we faced with keeping our workflows streamlined and our data organized. Before using Airtable, we struggled with scattered information across different tools and a lot of manual work to keep things updated. Now, everything—from project tracking to client workflows—is centralized, making it much easier to manage.

One of the biggest wins has been automating repetitive tasks. For instance, we’ve set up reminders for overdue tasks using Zapier, and it’s reduced the need for manual follow-ups. Another example is the custom Stripe integration we built using Airtable scripting and webhooks, which allowed us to automate payment tracking for a client. This saved us hours of work and made the process far more efficient.

Airtable has also helped us collaborate better as a team. With customizable views and shared access, everyone stays on the same page without having to dig through email threads or spreadsheets. It’s especially useful for complex projects where we need to track multiple moving parts.

The flexibility of Airtable means we can adapt it to fit specific needs, whether it’s creating simple to-do lists or building fully automated workflows. As a result, we’ve been able to reduce errors, improve productivity, and deliver results to our clients faster.


    Computer Software

A tool I use to support the majority of my startup

  • December 14, 2024
  • Review verified by G2

What do you like best about the product?
Airtable is incredibly agile and flexible; it scales with my business and allows my team to easily access projects. I've been using it for 4 years and for project management, content storage, and data visualization. There are a lot of integreations that you can use with the tools, for us it's Google Drive and Gmail. The interfaces allow us to build the visual component of our PM needs. There's a learning curve and you might have to practice to get used to knowing how to connect the different bases, data inputs, and views but once you do it, it's pretty easy to maintain and keep updated. Definitely a tool I use everyday!
What do you dislike about the product?
The learning curve is steep so it's not always intuitive knowing what you need on the tool without having to search YouTube or Google to see how outher users are using certain features, Pop ups explaining certain features, or integrations would be immensely helpful.
What problems is the product solving and how is that benefiting you?
The ease of connecting different data points that we need to visualize different areas of our startup: task and goal management, grant/funding submissions, demo/pilot pipeline, and more. We're able to see everything in the interface giving myself and my team a birds eye view of view of our workflow, month to month, quarter to quarter. It makes our lives much easier since everything is mostly in one place.


    Entertainment

Airtable has helped me consistently over deliver!

  • December 14, 2024
  • Review provided by G2

What do you like best about the product?
The simplicy of integration can't be overlooked. Even for a non programmer, creating complex automations is easy.
What do you dislike about the product?
It can be a bit challenging to figure out what to use Airtable for initially, but once you unlock it - the potential is endless!
What problems is the product solving and how is that benefiting you?
We track new hires, employee status, machine allocation and inventory, project management and task allocation. It's better than just a spreadsheet and way better than Jira.


    Information Technology and Services

Airtable is great!

  • December 13, 2024
  • Review verified by G2

What do you like best about the product?
Airtable is a versatile tool and great for automating internal processes.
What do you dislike about the product?
It's currently not an in scope tool for my company.
What problems is the product solving and how is that benefiting you?
Airtable has helped centralize our review process for multiple teams.


    Leah M.

Top Tier Organization

  • December 13, 2024
  • Review verified by G2

What do you like best about the product?
The organization of Airtable is top tier - our ability to change up the view, filter by specific categories, and quickly see the information we need throughout thousands of categories makes this the ideal software for our needs. It's easy to use, easy to put into work for our program, and has made it so simple to integrate with our other platforms that are used for our school. We've had nothing but wonderful experiences with the customer support team when needed. We use Airtable daily in our work, and it's a lifesaver!
What do you dislike about the product?
With multiple users, things can sometimes get confusing if someone forgets to put the views/filters back to usual. This could very well be user error though - perhaps we just aren't familiar enough with the system!
What problems is the product solving and how is that benefiting you?
We found Airtable at a critical point in our online school's development. We expected a small enrollment for our first year and foolishly thought we could just organize everything in a Google Drive folder. HA! When our enrollment numbers far exceeded what we expected, we instantly ran into organization issues. Airtable solved these problems for us immediately. We've used Airtable since 2022 and I can't imagine trying to manage our products and projects without it!