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Airtable

Airtable | 1

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External reviews

2,734 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Janice R.

Airtable simplifies sooo much in my business!

  • December 21, 2024
  • Review provided by G2

What do you like best about the product?
I love that Airtable allows me to store and search so much of the data in my company. We begin using it as a way of capturing client data, however, now we use it for project management, data storage, data capture and so much more. I also LOVE the mutiple views it allows us to offer our team:kanban, list, table, etc.
What do you dislike about the product?
Communication among tables--the syncing among tables process is a bit limited so we have to update in multiple places.
What problems is the product solving and how is that benefiting you?
Manging project work flow and capturing and storing data.


    Higher Education

A life-changing tool

  • December 20, 2024
  • Review verified by G2

What do you like best about the product?
Ever since adopting Airtable, our workflows and processes have been revolutionized. I love how easy it is to get up and running with basic features. There are many transferable skills one can bring over from spreadsheets and other project management systems that makes implementation fairly seamless. Much of the program is intuitive, and for some of the more advanced features there are excellent resources, from the impeccable customer service, to myriad online videos, and the incredibly supportive and enthusiastic Airtable community.

Moving our workflows over to Airtable has made it so easy to keep our projects organized. What had previously been a mess of a Google Drive with folders, drives, sheets, etc. is now able to live in a handful of bases, keeping all project materials and data in one place. Being able to sync bases has also allowed us to utilize a central source of truth across our organization. Everyone is pulling from the same verified datasets, and if we update the data set, it updates everywhere.

Automating is its own cause for celebration as we've save hundreds of hours on repetetive tasks. Our organization uses automations to send reminder emails, update records when they match certain conditions, automatically link records, run simple scripts, and essentially keep track of all of the administrative details for a variety of processes. We use it for applications that require letters of recommendation, reviews from inside and outside constituents, and tracking assignments. We use it for our marketing and event planning. We use it track and administer service tickets. We even use it for staff meetings to track notes and tag employees to follow-up tasks.

We also love interfaces. Initially, some staff we wary of learning a new program, and the data layer of Airtable felt overwhelming. Interfaces allowed us to share specific data points in a much more digestible format. It's high level dashboards with the ability to drill down into specific data points is extremely helpful for supervisors and managers on our team. Likewise, all the different ways to visualize data allow us to create extremely efficient and customized workflows for staff and outside users alike.

Most of my day is spent working in Airtable, and it's always a joy to listen to colleagues ask, "Can Airtable do X?" and then watch them light up when I show them not only can it do X, but it can do Y and Z too! And, for the rare times a native Airtable feature can't quite do the trick, it's easy to integrate 3rd party apps into your Workspace. Likewise, for those who want to keep their Google Suite, Airtable can create and update Google docs, create and edit calendar events, and even append rows to Sheets or create records from a Google Form.

It's made life so much easier in our office that I even have a personal base to track home projects, and I've brought Airtable to our school's PTO!

I haven't even touched on AI or formulas or forms - or lots of other features! - but I can't overstate how life-changing this program was to our office.
What do you dislike about the product?
We're fortunate to have an enterprise license in our organization, but for others outside, I've seen that limited access to certain features if you're on a lower level plan can be a pain. For me personally, there are some design elements of the dashboards that I'd like more control over. There are also minor things like their forms allow you to implement a character limit, but not a word limit.

Likewise, there are times when to get Airtable to do the thing you want, you sometimes have to think up slightly elaborate workarounds. Even then, though, there is a feeling of accomplishment (at least for me) for having solved the puzzle, and once you've set it up, it just runs in the background. Very often there are updates that roll out that address some of these issues, in which case it's a little annoying to undo the more complex solution to utilize the streamlined update.

But that's about it. I'm sure there are other little things like with any software where it's loading slowly one day, but honestly, there's so much more to love about Airtable.
What problems is the product solving and how is that benefiting you?
It's making our workflows more systematized and transparent. We have more data integrity, and are freeing up a ton of administrative time. It's allowed our team to be more responsive, data-informed, and spend more time on our values and core mission rather than getting bogged down in nitty gritty admin. It's making our funding programs much easier to apply to and review in a fair and unbiased way. As a result, we were able to award hundreds more students funding than before as we're able to be more flexible, nimble, and intentional.


    Chloe D.

Great product - small learning curve but then you have infinite power for customization

  • December 20, 2024
  • Review provided by G2

What do you like best about the product?
The relational database is so helpful when creating a single source of truth. The interface builder is intuitive and easy to use.
What do you dislike about the product?
The row limit means that the application is not suitable for some use case that we initially explored airtable for.
What problems is the product solving and how is that benefiting you?
Airtable allow us to seamlessly manage our content production process, from brainstorming and briefing to content creation and reviewing. We also use the workflow + interface capabilities to loop in the right teammates at the right time.


    Pharmaceuticals

Airtable has helped us organize our operation

  • December 19, 2024
  • Review verified by G2

What do you like best about the product?
The customization and automation is a great aspect which really helps us automate our business. We utilize forms heavily and it helps us look professional

Ease of Use: Airtable’s intuitive interface and drag-and-drop functionality make it easy for users with minimal technical expertise to get started.
Ease of Implementation: Setting up Airtable is straightforward, with customizable templates that can be tailored to specific business needs quickly.
Customer Support: Airtable offers comprehensive documentation, guides, and responsive customer support, assisting users in resolving issues efficiently.
Frequency of Use: Its versatility ensures frequent use across various departments, from project management to CRM and inventory tracking.
Number of Features: Airtable’s extensive features, including multiple data views, real-time collaboration, and automation, cater to diverse operational needs.
Ease of Integration: Seamless integration with third-party applications like Slack, Zapier, and Google Workspace enhances its functionality and streamlines workflows.
What do you dislike about the product?
I wish we could copy tabs within bases to other bases

Learning Curve: While basic features are user-friendly, there is a learning curve for mastering advanced functionalities.
Cost: The cost can add up for larger teams or those needing advanced features, making it relatively expensive compared to other tools.
Mobile Experience: The mobile app, though functional, is not as robust as the desktop version, which can be a limitation for teams on the go.
What problems is the product solving and how is that benefiting you?
Automation and forms


    Chris T.

Efficiency & Organization + Analytics

  • December 19, 2024
  • Review verified by G2

What do you like best about the product?
How I can take courses to better understand it's capabilities. I love how your team is frequently updating and revising for better functionality. Thank you for being such a rad team.
What do you dislike about the product?
Page Designer needs a copy and paste function between pages.
You need to allow me to move forms or pages between different interfaces within the same base. I want you to allow formula functions within whatever field type. I want you to allow me to choose number of text fields within the formula. Single select needs to be worked on as well. I'm sure I have more, but for now that will do.
What problems is the product solving and how is that benefiting you?
Airtable allows me to collect more data with our employees, expenditures, SOP's, structuring the business. Decision making. ect...


    Kari H.

AirTable is a simple solution for streamlining the way we store and share data.

  • December 18, 2024
  • Review verified by G2

What do you like best about the product?
AirTable has enabled us to keep all of our data in one place. It was fairly easy to integrate our existing data into one streamlined location, allowing us to be more efficient and keep our information current and easily accessible. Before, we had multiple spreadsheets saved in multiple locations, with multiple people accessing and updating the information. Airtable makes it easy to see our data in a variety of different ways and control who has access to the information as well as their level of access.
What do you dislike about the product?
It's taken some time to learn how to use AirTable. I've done a lot of research and watched a bunch of videos. I know there are many resources available on the website, however my organization is different than most of the marketing and customer service type businesses that use AirTable. I work for a food bank and have found it difficult to find specific examples or instructions on how to utilize AirTable in a way that works for our specific needs. If we were an advertising firm, I would have no problem finding tutorials and specific examples of ways to utilize AirTable. It's taken a lot of digging through the resources and searching online to find specific instructions on how to customize our base to make it work the way we need it to, and I know there are so many features that we haven't even discovered yet, it's just a matter of taking the time to do the research. It would be helpful if there was a way to talk to a live person to get support for certain issues.
What problems is the product solving and how is that benefiting you?
Streamlining our data into one location that can be customized and shared with other employees and outside sources.


    Motion Pictures and Film

Great tool, but customer support lacking

  • December 18, 2024
  • Review verified by G2

What do you like best about the product?
Really powerful and useful tool. Almost limitless possibilities, however, the limitless nature of the app is where you can get into lots of trouble as there are no guiderails and you can fall deep into chaos if you aren't careful. It also has a steep learning curve for more than the most rudementary level. Their templates, while they exist are very basic and could do with some "beefing" up. We recommend and use it extensively.
What do you dislike about the product?
Customer support is lacking and their billing and sales teams are terrible. Opaque billing practices with an unreceptive billing team.
What problems is the product solving and how is that benefiting you?
Helping to organize data across the board for our organization.


    Non-Profit Organization Management

Complex Software That Serves Several Purposes

  • December 18, 2024
  • Review verified by G2

What do you like best about the product?
Airtable offers functionality that can meet so many different needs. I love that I can use it for different systems throughout our organization.
What do you dislike about the product?
I wish that Airtable offered a "view" that was set up like an excel spreadsheet. We use it to collect information from a form, but we also use it to store information and having a spreadsheet format would be helpful.
What problems is the product solving and how is that benefiting you?
We use Airtable for a couple of different systems. The primary system that we use Airtable for is camp registration and camp data storage. We put on an annual summer camp for approximately 1000 people. Unable to find a system to meet our registration needs, we turned to Airtable to custom create a CRM system to facilitate registration and camp planning.


    Maxwell P. S.

An Incredibly Flexible and Powerful Platform

  • December 18, 2024
  • Review verified by G2

What do you like best about the product?
As a literary agent, what I like best about Airtable is its incredible flexibility and ease of use. It allows me to seamlessly organize and connect all aspects of my business—tracking authors, their publications, royalty reports, payment schedules, book covers, and promotional assets—all in one dynamic platform. The ability to link related records, like an author to their royalty reports or next book ideas to potential comp titles, makes it far more intuitive and powerful than traditional spreadsheets like Excel. Airtable’s visual and customizable interface, combined with its relational database capabilities, helps me brainstorm, plan, and execute with unparalleled efficiency. It's truly a game-changer for managing complex, multi-faceted workflows.
What do you dislike about the product?
One of the main limitations I’ve encountered is the pricing structure. My agency is small and I rely on a few external contractors to help run my business, and providing them full access would quickly get expensive. Additionally, creating complex automations or integrations seems to be beyond my know-how at the moment, so I feel like I'm not getting everything AirTable has to offer.
What problems is the product solving and how is that benefiting you?
Airtable is solving the challenge of managing interconnected, complex data in a way that's both organized and highly accessible. As a literary agent, I need to track an array of information—authors, their publications, royalty reports, payment schedules, book covers, promotional assets, next book ideas, and comparative titles. Airtable's relational database structure allows me to link all of these elements seamlessly, so I can quickly access or update information without redundancy.

The biggest benefit is the time and clarity it provides. Instead of sifting through separate spreadsheets or files, I can see everything in one dynamic view. I also appreciate the icalendar subscriptions that allow key dates and deliverables to appear in my calendar seamlessly.


    Non-Profit Organization Management

User Friendly and Flexible

  • December 18, 2024
  • Review verified by G2

What do you like best about the product?
AirTable finds the perfect balance of having a huge number of useful features while also feeling intuitive and beginner-friendly.
What do you dislike about the product?
It is hard to create reports that are flexible and visually appealing to share with stakeholders and the public.
What problems is the product solving and how is that benefiting you?
We use AirTable as a CRM, accept form submissions through our website, and track both small- and large-scale projects, all in one seamless location.