Alida Research Platform
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Great product and excellent customer service
What do you like best about the product?
We have had an insights community with Vision Critical for close to 2 years and it has been a terrific experience. Our insights community gives us a direct line to our consumers and allows us to tap into our consumer base to gain insights on any number of topics which has proven to be invaluable. What really sets Vision Critical apart for me is their commitment to customer service. Vision Critical provides us with a dedicated Customer Success Manager who works hard to make sure our community runs smoothly and is always available to handle any issues or questions that arise.
What do you dislike about the product?
Previous iterations of the software were somewhat limited but with the recent move to Sparq3, Vision Critical has proven that they are continuingly working to improve the customer experience by introducing new advances and software capabilities. They are also very open to and welcome customer feedback and suggestions for improvement.
What problems is the product solving and how is that benefiting you?
We rely heavily on our members for valuable input which helps shape both our day-to-day business decisions and our long-term business strategies. At Jamieson, one of our corporate values is external focus, meaning that we put the needs of our customers and consumers at the forefront. By having a direct link to our consumers through our insights community, we are able to tailor our product offerings and programs to best meet their needs.
Recommendations to others considering the product:
I would highly recommend Vision Critical without hesitation to anyone considering an insights community.
Excellent service & community management
What do you like best about the product?
The Vision Critical team supports our community as if it were their own customers. The platform is built to be an extension of our brand and a collaborative way for our customers to engage and give us their feedback.
What do you dislike about the product?
The platform is undergoing some major upgrades now. The earlier platform has some usability issues. Hoping Sparq3 is more intuitive and faster to use.
What problems is the product solving and how is that benefiting you?
Our VC community allows us to connect with our customers and get feedback quickly and easily. With our community we can continually learn from and bring the voice of our customer into our business decisions.
Vision Critical Makes a Huge Impact on Our Business
What do you like best about the product?
Vision Critical provides us with a well-managed customer insight platform that has a huge impact on many of our business decisions, but that's only the beginning of what I like best about them. Their staff is friendly, responsive, and truly part of our team. They openly ask for customer input and feedback and are continuously working to improve and enhance the services and products they provide - all which help my team do our jobs better.
What do you dislike about the product?
Recently, a new update to the platform was made, which has been great for the most part. However, there were a few features from the old platform that I miss. The development team is very open to feedback though, so many of these features are being worked into the new platform.
What problems is the product solving and how is that benefiting you?
Vision Critical has helped us bring the voice of the customer into our business decisions - both for product development and marketing activities - and thus helping us improve our customer experience. We get feedback from our active customers that helps guide these decisions, and it has proved to be an exteremly valuable tool for us.
Recommendations to others considering the product:
I recommend Vision Critical - I'm not sure of any other company that provides the service they do to the extent that they do, and the customer service can't be beaten.
Top of top of the line when it comes to consumer insights
What do you like best about the product?
Flexible platform; fantastic client management; creative solutions
What do you dislike about the product?
Sometimes product upgrades can take a while
What problems is the product solving and how is that benefiting you?
Our insider community allows PBS to make key decisions, specifically focused on marketing and content (i.e., what types of shows work with our audience and on what nights; what types of storylines work and what don’t, do viewers like specific titles for a proposed show?). The key question for our marketing department is: what marketing messages and designs are most likely to drive viewing?
Questionnaire Review
What do you like best about the product?
I love the fact that we can customize questions and have "branches" to different questions depending upon how participants answer.
What do you dislike about the product?
Not really being able to do everything in both Sparq and Power surveys.
What problems is the product solving and how is that benefiting you?
We can ask exact questions about our marketing and get real answers back.
Above and Beyond, couldn't be happier!
What do you like best about the product?
They really care about us, the customer. They really get it, most vendors/partners only care about themselves, but that's not Vision Critical at all. What other company year after year consistently treats you the same as when you first contacted them about possibly doing business together. They have the industry's best product and they provide the best service, what else can you ask for.
What do you dislike about the product?
It's because of Vision Critical that customer expectations keep growing. As more companies use the VC product, more customers' voices are being heard, which in turn creates a more exceptional customer experience. As this occurs more and more, customer expectations continue to grow which makes my job much harder!
What problems is the product solving and how is that benefiting you?
We use the VC platform to obtain real-time feedback for all marketing, advertising and product questions. You would think a utility in a regulated state would care less about what the customer thinks, but we deal with the same expectations as a Starbucks customer or an Amazon customer. They want their experience to be fast, easy and painless. Being able to obtain the voice of the customer in less than 24 hours and then making a bold strategic decision becomes less of a risk for us.
Recommendations to others considering the product:
If you don't believe me, reach out to Vision Critical and get references. You could ask for 100 and you still won't get an unsatisfied customer. They really know what they are doing and they really know how to treat each of their customers. Choosing VC will be the easiest decision you will make.
Quick, Easy Insights
What do you like best about the product?
I love the new Stories feature that's built into Sparq3. This feature removes the time-consuming, tedious aspects of reporting and allows me to create more visually appealing insight deliverables in a shorter amount of time. I like that Vision Critical is not only open to hearing customer feedback, but they seek it out. My Customer Success Associate is so friendly and helpful. Whenever he doesn't have the solution to my issues, he quickly finds one.
What do you dislike about the product?
There are a few capabilities that are missing that could make using the platform easier.
What problems is the product solving and how is that benefiting you?
I use Vision Critical to help my business answer questions ranging from most preferred packaging of a product to overall shopping behavior and attitudes.
Invaluable tool for our company
What do you like best about the product?
The ability to provide quick turn around with customer insights related to various functional areas within our company. Vision Critical's customer support has been exceptional and our account manager has been very helpful. I find the SPARQ software pretty easy to use (especially if you have any experience with online research tools).
What do you dislike about the product?
Really the only thing I am disappointed in is the length of time it takes to award incentives. Some of our customers have been concerned that it is a scam because it has actually take up to 6 weeks to receive the incentive. Additionally I don't find the automated output visually appealing and end up having to reproduce many of the charts in EXCEL. SPARQ Next Generation is a little better but still is a bit lacking in my opinion.
What problems is the product solving and how is that benefiting you?
We have had a number of business situations that our online community has helped us refine including advertising recall and website redesign.
Great partner for our insights communities!
What do you like best about the product?
The robustness of the survey tool is top of the line. In terms of community providers, Vision Critical has the best survey capabilities out there. I love their Quick Reports feature which provides nicely formatted data that I can quickly share with my team.
They are forward thinking. Vision Critical is always reaching out to me for feedback on their tool and I've even been able to participate in some usability studies for new features. I know they are constantly looking for ways to improve and add features to sparq.
The people are great. Vision Critical has a clear set of best practices for their tool and every Customer Success Manager I've worked with has helped me to follow these best practices and has even provided new ideas that boost the engagement of our members. I can always trust them that they want to and are doing the right thing for my insights communities.
They are forward thinking. Vision Critical is always reaching out to me for feedback on their tool and I've even been able to participate in some usability studies for new features. I know they are constantly looking for ways to improve and add features to sparq.
The people are great. Vision Critical has a clear set of best practices for their tool and every Customer Success Manager I've worked with has helped me to follow these best practices and has even provided new ideas that boost the engagement of our members. I can always trust them that they want to and are doing the right thing for my insights communities.
What do you dislike about the product?
The portal page. I wish that the member login felt more like a full website experience or like a social media site. I understand that this is not as important for clients who use their insights community more like a panel.
What problems is the product solving and how is that benefiting you?
I'm in awe of how much research we have conducted in the last year that we would simply have not done if we didn't have our communities. We've gained a lot of insight into our customers and our senior leaders are making our insight communities as part of their strategic planning.
Recommendations to others considering the product:
I have nine years of experience using online communities. In that time, I've seen many companies get into online communities by going with a self-service model. Not many insight community providers in the space have both a full-service and self-service model. Vision Critical is great in that they are able to tailor their service to your needs as you grow. When we started, we were using a completely self-service type of model and now we are considering moving to a full-service model.
Excellent survey platform
What do you like best about the product?
SPARQ, Vision Critical's survey and analysis software, allows you to design complex surveys without sacrificing its easy-to-use interface. Whether you're a novice or an expert in the market research space, Vision Critical's software and design features are best in class.
Vision Critical's Account Management teams are always easy to work with, communicative, and thorough. It's almost like having an outsourced market research department.
Vision Critical's Account Management teams are always easy to work with, communicative, and thorough. It's almost like having an outsourced market research department.
What do you dislike about the product?
The system and services are not inexpensive. Ultimately this comes down to resources and how important it is for your organization to receive customer feedback in a manner that is scientific.
What problems is the product solving and how is that benefiting you?
Our company is becoming more and more data driven and customer centric. In both circumstances, it's imperative to have a platform that allows you to connect with your consumers. We use VC to as a means to constantly gauge consumer's opinions across a variety of business questions, problems, and solutions.
The design, functionality, and aesthetics for the respondent is top class and has helped us increase our response rates for consumer surveys by 5x.
The design, functionality, and aesthetics for the respondent is top class and has helped us increase our response rates for consumer surveys by 5x.
Recommendations to others considering the product:
If you value your customers feedback and you have resources to put against market research, having a panel community is imperative.
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