Alida Research Platform
AlidaReviews from AWS customer
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Great experience so far!
What do you like best about the product?
Can quickly turn around insights from initial question to recommendations and action for stakeholders in a matter of days. Having a direct line of communication with our clients that we can tap into regularly for feedback and new ideas, and enabling our team to conduct even more research than previously possible
What do you dislike about the product?
Not as advanced in terms of survey programming technology compared to other platforms
What problems is the product solving and how is that benefiting you?
We've seen results almost immediately after launching our community - from naming and messaging testing for upcoming launches, exploring new merchandise categories, prioritizing new feature development, recruiting for usability studies, collecting qualitative feedback on various aspects of our experience, and gaining a deeper understanding of our clients and their values. There has been no shortage of use cases for our community
2 Year User
What do you like best about the product?
Great support with live chat and tool is always evolving
What do you dislike about the product?
Simple features that should included, but process to implement is long.
What problems is the product solving and how is that benefiting you?
Concept validation
Pleased with Vision Critical, including their new product roadmap
What do you like best about the product?
Vision Critical has created a nice platform for managing and collecting insights from our panel of willing survey and forum participants; they've recently added much improved member-facing interfaces including better email automation and an improved participant portal. They provide good core data-gathering tools and seriously listen to and consider next gen ideas and suggestions.
What do you dislike about the product?
Their core report-writing capability is quick and easy to use. As someone who wants to brand reports and have the option of easily adding interpretation and recommendations to results (digital and hard copy) there isn't a perfect option yet. 'Stories' don't allow a real-time data update option or download to *.ppt or Excel. It is really easy to produce a link with just results or results with crosstabs.
What problems is the product solving and how is that benefiting you?
Fast insight from consumers. We can quickly bring the consumer to the decision-making table.
Recommendations to others considering the product:
Decide your most importan criteria: online community management, on-platform sophisticated analysis, easy reporting, quality of member-facing studies.
Invaluable resource and great support!
What do you like best about the product?
VC's Sparq survey tool is easy to use, and provides robust learning from our community.
What do you dislike about the product?
There is nothing I dislike. The tool is easy to use, and the team are very professional.
What problems is the product solving and how is that benefiting you?
VC's support team are knowledgeable and eager to help us get the most out of our community.
Really expensive, has some cool features, overhyped
What do you like best about the product?
It's nice to have support from the customer success manager and have them help give generic guidelines and best practices. The UI is clean - but almost too clean, it's hard to know where things are at. They have meetups where you meet others from diff companies that are using Vision Critical, so that's nice.
What do you dislike about the product?
Way too many bugs that take WEEKS to resolve. Lack of clear communication from the company higher ups that decide what's next. They boast having a flexible platform with a variety of activities to fit your needs - however they really only have 2 options: surveys and forums, both of which are subpar compared to other company's tools ie Qualtrics, Lithium. Really for all of the "bells and whistles" they boast, it seems like the software should be much, much cheaper based on how many bugs and the lack of actual features.
What problems is the product solving and how is that benefiting you?
Engaging product users who want to participate in product development. This research community connects these product and design teams with actual users, while at the same time keeping them engaged through continuous interaction over a longer period of time. The benefits are getting insights you need from the exact user profile and seeing them evolve over a longer period of time, and building relationships with customers.
Recommendations to others considering the product:
if they fix all of their bugs then yes. Well they recently acquired and merged with Pressly, so those hubs are actualy really nice. the only issue is that their support teams are separate and there are issues integrating with them both. If you get a really good crm, then it's possible to have a really successful community experience.
VC - Not a perfect fit for all
What do you like best about the product?
System enforces data integrity well and its really hard to mess something up that could have dire consequences.
What do you dislike about the product?
The software is very slow, appears built in the late 90s and has several user interface problems.
What problems is the product solving and how is that benefiting you?
Allows us to maintain and manage a community of opinion sharers, while keeping them engaged.
Recommendations to others considering the product:
As with most cases, think of your business first. If you want deeper analytics and longer surveys, VC is not for you
Slow UI, outdated
What do you like best about the product?
Historical - contains my team's large library of surveys back to 2011.
What do you dislike about the product?
UI is extremely slow so programming and analyzing surveys take way too long. Can't easily do pre vs. post survey analysis.
What problems is the product solving and how is that benefiting you?
Custom consumer insights on media properties; ad sales research.
Costly but robust
What do you like best about the product?
Robust survey and panel management software - new push for R&D.
What do you dislike about the product?
New system still has some bugs and edges to it that need to be smoothed out.
What problems is the product solving and how is that benefiting you?
vc’s SPARQ platform allows us to conduct all of our research and surveying needs
Recommendations to others considering the product:
Really great for Canadian researchers given its BC servers. Has historically been very usable and robust, though they just updated to a new system that we’re still learning.
Humble, Helpful, Innovative
What do you like best about the product?
I appreciate Vision Critical's willingness to be humble and continually welcome feedback on their products. They are also very collaborative with connecting their members to each other to share best practices.
What do you dislike about the product?
The question types, or the ability to format text is a big pain point for me. However, Vision Critical is innovatively exploring ways to improve this, they recognize it, and I think we'll see a lot of change w/ this in 2018.
What problems is the product solving and how is that benefiting you?
We recognize that guessing or assuming what the consumer thinks is not only bad business practice, but a disservice to our customers. The ability to analyze profile variables with the survey responses makes the information we get from our Vision Critical's community way more actionable and valuable than a typical survey technology.
Vision Critical Insight Community
What do you like best about the product?
We are new members to the Vision Critical family having launched our community in July 2017. In five short months we have used the platform to gather quick feedback on everything from product concept testing to couponing strategy. The platform is always being improved and the customer support teams are second to none!
What do you dislike about the product?
We have found that managing three separate communities as we had at launch can be quite time-consuming. Before establishing a community, I would recommend planning on having a community manager in place who can be dedicated to community management for at least 50% of his or her work hours. As your stakeholders see the value of the community insights to help inform day to day business decisions, the workload will quickly grow.
What problems is the product solving and how is that benefiting you?
We love the fact that we can have short, medium, or long conversations with our members and because of the relationship memory of the platform we do not have to ask the same redundant demographic questions over and over again. We have been able to gather insights about potential products as well as analyzing how new products are being received in the marketplace. We have also used the community to keep a pulse on how our customers interact and feel about our brand.
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