Alida Research Platform
AlidaReviews from AWS customer
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Alida - Great link to your customers and fans
What do you like best about the product?
I've worked with many creative and smart individuals at Alida (formerly Vision Critical). Alida has consistently evolved and developed products to help companies with the resources needed to maintain feedback (and dialogue) with customers/fans.
What do you dislike about the product?
Their survey platform is always improving and the lack of some survey functionality before has been addressed. But pretty happy with the platform.
What problems is the product solving and how is that benefiting you?
We use Alida for a wide variety of business cases (engagement with content/products, feedback on new ideas, profiling, etc.)
Recommendations to others considering the product:
I have already twice spoken to two others that have considered working with Alida in the past. It is worth having a conversation with Alida to determine if they are a good fit for your organization and business needs. Recommended!
Fully-featured platform for Survey Creation and Processing
What do you like best about the product?
- I can create PQs to help me integrate internal data into the survey results, allow me to view historical data (from previous surveys).
- The module for creating surveys is easy to learn and get used to.
- The platform itself has so many features. A year into using it and I still sometimes get surprised by what it can do.
- VERY good support from Vision Critical counterparts! Our account managers and even the tech support team always respondents quickly and fully to our concerns. When there are features that are not yet available (especially in the creation of surveys), they even suggest workarounds.
- The module for creating surveys is easy to learn and get used to.
- The platform itself has so many features. A year into using it and I still sometimes get surprised by what it can do.
- VERY good support from Vision Critical counterparts! Our account managers and even the tech support team always respondents quickly and fully to our concerns. When there are features that are not yet available (especially in the creation of surveys), they even suggest workarounds.
What do you dislike about the product?
- Limited design options in creating invitations.
- Some PQ variables takes time to "refresh" in the back-end.
- NPS type survey displays only Promoter/Passive/Detractor in summary tables; would be useful to see the exact scores in the scale as well.
- Means/averages are not possible when my scale has titles (ex. 10-Very Satisfied). I have to extract Response-Level data and compute manually from there.
- Community data can get messy after a while. Needs tedious community management.. not the fault of the platform of course, but thinking if there's a way to help community managers with this.
- Some PQ variables takes time to "refresh" in the back-end.
- NPS type survey displays only Promoter/Passive/Detractor in summary tables; would be useful to see the exact scores in the scale as well.
- Means/averages are not possible when my scale has titles (ex. 10-Very Satisfied). I have to extract Response-Level data and compute manually from there.
- Community data can get messy after a while. Needs tedious community management.. not the fault of the platform of course, but thinking if there's a way to help community managers with this.
What problems is the product solving and how is that benefiting you?
Implementation of surveys, especially at this time with COVID-19, is very difficult on ground. Our VC platform has made insighting possible even when F2F interviews are on hold. Turnaround times are also much faster compared to F2F interviews.
Powerful survey tool for insighting
What do you like best about the product?
It's easy to set up surveys with their Sparq 3 platform. We can also run tables with several data cuts within the platform and generate shareable links for a quick view of running survey results. Customer success managers are very accommodating and responsive. However, subscription necessitates a dedicated insight community manager to organize the surveys, etc.
What do you dislike about the product?
Sometimes, Sparq 3 takes a long time to load, especially when running data tables with several data cuts and appended profiling variables. Experiencing log in issues at times, but the support team is just an e-mail away.
What problems is the product solving and how is that benefiting you?
Conducting multiple online surveys without worrying on cost; Means to get agile feedback/ insights from customers as you can quickly set up surveys.
Recommendations to others considering the product:
Have a dedicated insight community manager for organizing insighting activities/surveys, member engagement, collaboration with internal stakeholders, community expansion, etc.
Uncovering insights and shaping strategies
What do you like best about the product?
We love engaging with our brand influencers across all platforms and all brands. The Alida platform allows us to launch targeted activities to specific audiences and collect results quickly. Our research team is able to support multiple teams across all of our brands (including marketing, commercial, sales, product, UX), collecting valuable insights in just a few days, when needed. Having the commuities, with stored profile variables, gives us the ability to cut data and deepen understanding of a topic on hand, among many different subgroups. Having this personalized, cost-effective way to communicate with our audiences is an invaluable resource for us.
What do you dislike about the product?
While most of the reporting features are great, at the moment, we dislike having to create multiple email invites for each of our brands, depending on the activity. Although I am also aware, Alida takes the development of product features very seriously and is always working on finding solutions that fit customers' needs, with an extensive product update pipeline.
What problems is the product solving and how is that benefiting you?
From content development to exploring new trends, new verticals, to product testing, video testing and more, the Alida platform allows us to get insights quickly and seamlessly.
Recommendations to others considering the product:
While the platform requires a dedicated human resource - the insights collected can provide a important input on current customer behaviors, and help understand their needs.
Best Platform for Insight Communities!
What do you like best about the product?
SPARQ has undergone a great evolution. The new platform is user friendly and users don't require programming skills to use. The response memory gives users great targeting capabilities for sampling. This is a great platform if you're looking to manage your insight community internally. It also has the flexibility to allow you to create research studies that is not targeted to your insight community. Its discussion forum function allows for the qualitative insights without the steep costs of a focus group.
The support staff is the best I have experienced, and CSMs work with each client to achieve your research objectives.
The support staff is the best I have experienced, and CSMs work with each client to achieve your research objectives.
What do you dislike about the product?
The platform is not designed for advanced research methodologies such as MaxDiff, Conjoint, etc. In addition there were some great functionality in the older version of the software that was not included in the upgrade to SPARQ3. However, it seems that gradually some of these functionality will be introduced to the new software.
What problems is the product solving and how is that benefiting you?
The software is leveraged for product development from idea generation to product evaluation. It is used not only for our Insight Community but also for adhoc research studies.
Recommendations to others considering the product:
Determine your overall research program including the internal human resource available. To utilize this software to its fullest you will need staff that has some research experience and possess the ability to manage an Insight Community. If you have an immediate need for advanced research methods ask about the possibility of adding on Survey Gizmo.
Enterprise level Customer Intelligence
What do you like best about the product?
The ability to merge survey / insights data with information in our CRM is critical to get a full picture of what our customers are thinking. The employees at Vision Critical are super helpful and friendly to work with - very knowledgable about insights and community building.
What do you dislike about the product?
Took a little longer than expected to get one of our instances setup. Other than that, it's a great platform.
What problems is the product solving and how is that benefiting you?
While we had a decent amount of quantitative information on our customers, we found that we were lacking answers surrounding "why" customers were thinking certain things. Given the expense of launching new products and programs, having upfront insights from our top customers is critical. Vision Critical helps us get this.
A big win for our company, increasingly more impactful the more niche your consumer/stakeholder base
What do you like best about the product?
We love the ability to reach out to members of our community and receive feedback almost immediately. The fact that we can sub categorize our panel and that we have a variety of ways to reach and survey the members, provides us with a wealth of options we did not have before working with Vision Critical. The panel saves us weeks and provides us with the ability to support different business units with quick turnaround answers to the questions they might have when trying to make future business decisions.
What do you dislike about the product?
We wish the feedback process to keep the panel engaged and provide fun fast feedback and interesting info was a bit more automated or handled on the VC side. This may be an option we have not yet explored, it just becomes something we forgo due to our hectic daily schedules that require our time and resources elsewhere often. Though the panel has stayed robust and active even though we have not been as active and quick on the share back side. The panel provides a myriad of value options but you feel like you could never spend enough time to fully leverage it, which i guess is a bigger positive statement.
What problems is the product solving and how is that benefiting you?
From optimizing communication messages, to product design, product details, naming and feature measures, advertising campaign reviews, to one off executive questions we have been able to use the panel for a wide range of items and needs.
Cadillac Collective
What do you like best about the product?
The platform I find to be robust in terms of its capability to support multiple activities and rich media. I also like the suite of reports and the high level of customer care I receive.
What do you dislike about the product?
Not much to dislike. The homepage or portal was a past dislike and has now been improved with the launch of the member hub.
What problems is the product solving and how is that benefiting you?
We are trying to create deeper and lasting relationships with prospect and owners. Generate word of mouth and create evangelists for our brand.
Positive Experience with Vision Critical
What do you like best about the product?
- Dedicated and helpful customer experience team
- Continual improvements on the technical side
- Survey interface is intuitive
- New member hubs are an improvement
- Continual improvements on the technical side
- Survey interface is intuitive
- New member hubs are an improvement
What do you dislike about the product?
- Would appreciate new and better methods to grow engagement
- Better functionality around multiple markets/languages
- Better functionality around multiple markets/languages
What problems is the product solving and how is that benefiting you?
- Marketing/Promo testing and improvements based on customer feedback
- Sales support for major client deals
- Understanding user opinion on key products and properties
- Sales support for major client deals
- Understanding user opinion on key products and properties
Excellent Customer Service
What do you like best about the product?
My company has used Vision Critical for 4 years now and we definitely see the benefits of checking in on the opinions of our panel members. I am a new user and find that the customer service at Vision Critical is excellent. We have a great relationship with our Client Success Manager. Our company recently merged, which necessitated some structural changes in our panel, and she deftly guided us through the changes. From a programming perspective, the Chat function is extremely useful if I have a question – it quickly connects me to very helpful tech support people.
What do you dislike about the product?
As a new user, I find that some aspects of programming a survey seem more difficult to use than other providers I’ve seen, but I am sure that as I gain experience, this will become easier.
What problems is the product solving and how is that benefiting you?
We use the opinions and perceptions of our panel members in many aspects of our business. We gauge awareness of current programs, interest in potential new programs, and test marketing messaging. With relationship memory, we can pull in additional data and assess results across different segments of customers.
Recommendations to others considering the product:
I am new to both programming surveys and this software, and while the programming seems a little touchy to me, the excellent customer service helps me get the job done. The relationship memory aspect is a critical part of the package.
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