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Solid Interface, with Functionality Challenges
What do you like best about the product?
The user interface is clean and fairly simple.
What do you dislike about the product?
The inability to delete things just seems like such an odd feature. You end up with multiple things labeled "do not use" if it wasn't set up correctly the first time because you can't go back and delete them.
What problems is the product solving and how is that benefiting you?
Marketing automation, email campaigns, landing pages
Recommendations to others considering the product:
Make sure you know exactly what you're getting during training/implementation
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Salefusion is....
What do you like best about the product?
It integrates with Saleslogix. Is much better than the older version.
What do you dislike about the product?
Hard to use. Email editor is not robust - very basic and a bit cumbersome to manage. Metrics are basic unless you license additional features.
What problems is the product solving and how is that benefiting you?
We email marketing executed and that's it.
Recently transitioned to this platform. Have had a mostly positive experience so far.
What do you like best about the product?
I love the simplicity of the mergre tags
What do you dislike about the product?
Email builder 2.0 has had some issues so
What problems is the product solving and how is that benefiting you?
Bounce rate on emails has improved.
Recommendations to others considering the product:
They seem to still be working out some mostly minor bugs and it might be worth waiting a little before switching if possible. One of my main trouble areas is with the email 2.0 builder. I like the way this builder is set up (the functionality is more user friendly than the original builder) but there have been minor problems such as the emails not appearing properly for some platforms —specifically Outlook— The organization of emails and lists has also been a minor inconvenience as it is not quite as straightforward as the organization in Act-On. Despite some issues Sugar Market is still an effective tool overall, as it currently stands.
New Sugar Market User
What do you like best about the product?
I like how user friendly the system is and how easy it is to build and link campaigns. I love that you can embed forms onto your website or within an email. I also appreciate the training when joining and how helpful both the Sugar Market implementation team and support team are!
What do you dislike about the product?
I dislike how some things seem to be unorganized like the way lists, campaigns, etc. are laid out. I also think this is still in a new development stage so there is a lot of room for improvement.
What problems is the product solving and how is that benefiting you?
We are solving numerous problems by switching to Sugar Market. 1) We use Sugar CRM so having two systems that are ran by the same company make their connection much better than using another automation system. 2) We are an international company so we have to send emails out to customers and prospects world wide, this system has made it much easier to get our emails out to countries in the APAC and EMEA region. 3) Lastly, but there is much more, we needed something that could make our marketing and sales transition much more automated!
Recommendations to others considering the product:
Make sure you go in with an open-mind, willing to work with a newer program that still may have some kinks but is headed in a great direction. Know that your processes will become more automated which is great.
Run all demand gen through SugarMarket
What do you like best about the product?
Running the nurture marketing programs through the system is the best part.
What do you dislike about the product?
The reporting is a bit dated and can be cumbersome to use. The email designer needs to handle images better from a responsive standpoint.
What problems is the product solving and how is that benefiting you?
Mostly we are solving sales and marketing alignment related issues. We are sending more qualified leads to sales and running more impactful email campaigns
Recommendations to others considering the product:
Make sure to do ALL training and onboarding
Sugar Market gets the job done but it is not as robust as I would like it to be.
What do you like best about the product?
My favorite thing about Sugar Market is that it is user friendly.
What do you dislike about the product?
I dislike that it is not as robust as I would like it to be.
What problems is the product solving and how is that benefiting you?
I'm solving connection issues that I previously experienced with my last automation platform, Marketo. Market connects directly to CRM which is nice.
Review
What do you like best about the product?
This platform has proved to be a valuable asset. It seamlessly syncs our CRM data with our email marketing in a way we have been unable to previously. This provides a faster response than we had previously, making our touchpoints much more effective.
What do you dislike about the product?
Navigation can take a minute to get used to, and while it grows on you bringing new users onboard takes some time. Support can take a day or two to get back to us when we have unorthodox requests. Thankfully both are minor, negligible issues.
What problems is the product solving and how is that benefiting you?
The sync with our CRM is the most important issue. Previously we had time delays, issues with consistency, and hurdles over the size of the data moving between the two platforms. Bringing everything under the same flag seems to make things work nice and smooth.
Recommendations to others considering the product:
If you're already using SugarCRM (or Sugar Sell) then this is a no-brainer for a trial run. It's really pretty seamless. The onboarding process is in-depth and really worth the time investment. I'd also suggest bringing in at least two user for that training to help absorb everything and get the most out of the process.
A robust marketing automation tool
What do you like best about the product?
Compared to other marketing automation tools I have used, it is reasonably priced and offers a lot of robust features like easy integration into CRM, trigger campaigns, nurture campaigns, and segmentation. It's not just an email blaster. Spend a little time with it and you can have a well-oiled marketing program.
What do you dislike about the product?
I prefer telephone support for quick questions rather than sending an email and waiting on responses.
What problems is the product solving and how is that benefiting you?
Previously our marketing efforts were not that transparent, but now you can click on a contact in CRM and see every email that contact has received and if they've opened, clicked, navigated the website and other statistics. It helps us not only understand our audience better, but share with our company what we're doing for marketing communications.
Recommendations to others considering the product:
If you have over 1,000 contacts and want a tool where you can simultaneously set up an automated, segmented nurture for new contacts coming in and be able to send one-off email campaigns, as well as landing pages and forms and trigger emails, then this is a tool to consider.
Sugar Market is a great tool to manage your marketing team
What do you like best about the product?
The ability to easily manage a variety of different marketing workflows as well as being able to track and convert prospects to visit the site. Social Media management is also a huge plus. The Metrics are quite insightful as well.
What do you dislike about the product?
Some of the workflows are a little tough to adopt at first, I feel this could be remedied with some better workflow guides and user manuals.
What problems is the product solving and how is that benefiting you?
It has made our marketing team significantly more effective in capturing and converting site visitors to leads and eventually, customers.
Great product with solutions for every digital marketing and sales need!
What do you like best about the product?
The ease of use and the customer support make this a great company to help with many different projects.
What do you dislike about the product?
There is nothing about SugarCRM that could be considered a negative.
What problems is the product solving and how is that benefiting you?
This software has helped us organize and schedule our email marketing efforts and simplify our process.
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