What do you like best about the product?

We love Sugar Market because of its wide array of services such as email capabilities and the page/form feature. The system is well thought out and after a few training sessions is quite easy to use.

What do you dislike about the product?

The least helpful aspect of Sugar Market is ensuring it integrates with Netsuite.

What problems is the product solving and how is that benefiting you?

Sugar Market does a great job at connecting our customers in different buckets though nurture campaigns and reporting.

What do you like best about the product?

We can send automated emails. We can run nurture campaigns.

What do you dislike about the product?

A huge problem is lack of connectivity to popular lead generation software Zoominfo and Apollo for example.

Many of the features of within Market are not natively connected to the CRM and require many levels of extra work. For example, I cannot create marketing campaign reports that pull data into the CRM with the same functionality as the CRM reporting. So it's very difficult to bridge the gap between marketing effort and opportunity/dollar outcomes in teh CRM without having to erect a KPI framework from scratch that somehow can pull marketing interaction data through to the CRM. Even then, it's speculative.

I also do not like how marketing activities are not a native subpanel on the CRM except for form and landing page interactions. Every email that the lead or contact opens should display within the lead or contact profile. It should not take having to click into the Sugar Market tab to see marketing activity. This is just another layer of separation from being able to pull marketing metrics from with in the CRM. When we had Salesforce, I could setup campaigns within the CRM and then attribute multiple emails, forms, landing pages to those campaigns and then pull interaction data from those campaigns and attribute that to Opportunity value. This is maybe possible in SugarMarket, but it would take development work that's outside my perview and it not naturally part of the integration.

I also do not like the the lack of a general automation rules within SugarMarket. In Salesforce, I could setup an automation that if "lead UTM Source Field = Google, then Lead Source=Google" for example. These automation shortcuts gave us much more flexibility to control how we organize and track leads.

There have also been multiple cases of leads statuses changing in the Market side, then a step in the engagment is to push that profile change to the CRM, then it doesn't happened. A complete mystery that even our wonderful Sugar Market account manager could not figure out why is was happening.

Our UTM forms fields do not ingest URL parameteres unless they are from a SuygarMarket Landing page. They cannot be pulled from the form when embedded in our website.

One of the nuture items is "Create a CRM Task" but there's no ability to specifically create a scheduled call. So I have to create a task to tell a user to call someone so now our inside sales person is doing double admin work.

The list of logical dead ends that need multiple hours of workaround to achieve what we need and what we used to have in Pardot/Salesforce goes on and on. At this point, we've start using Zapier to get around many automation deadends in SugarMarket and simply use SugarMarket to send emails.

Basically, Sugar Market misses the mark on many things that are necessary to require coehesion between our sales side and marketing side activities. I am regretting moving from Salesforce to Sugar every single day.

What problems is the product solving and how is that benefiting you?

The nurtures allow for automated lead nurturing. That's about it. Otherwise, not much else works well. Market is too restrictive for us to use it as tool to implement our outreach plan, the tool dictates to us what we can.

What do you like best about the product?

Email creation is easy! Nurtures are easy to build and not overly complicated. Setting up dynamics lists from Sugar Sell is simple and efficient. Support is quick to respond to issues and makes solving issues quick and easy.

What do you dislike about the product?

The overall platform could use some upgraded efficiencies ... time-consuming to logon to Sugar CRM every time I want to set up a dynamic list. Jumping through the nurture metrics is cumbersome and requires a lot of clicking around. Reporting is also not very straightforward.

What problems is the product solving and how is that benefiting you?

We are able to set up a multitude of automated emails that help feed our sales efforts, all based on activity happening in Sugar Sell.

What do you like best about the product?

Sugar Market is an easy to use marketing automation platform with a huge potential. The email builder and nurture builder are having everything what you would expect and you can use them by drag and drop.
Many of our colleagues are not technical experts but they easily learned to use the system.
The customer support is also outstanding and we have got great support when needed.

What do you dislike about the product?

There are som functions such as list builder and event management that have been improved over the years but they still lack some functionalities and a similar easy-to-use approach as the email and nurture builder. Especially for us, as a Swedish organisation with different brands, the event mangement part lacks the support for different languages and brands.
There is also room for improvement when it comes to syncronisation features between the different Sugar products. You can see that Sugar Market has been bought from Sugar and that it wasn't created from scratch as part of Sugars product solutions.

What problems is the product solving and how is that benefiting you?

We are using Sugar as our marketing automation platform. As a government agency we don't work with Sales in the same terms as many other organisations using Sugar Market but it still supports our needs for automating our processes as much as possible. Since we implementet Sugar Market we have seen an increase of 31,8% in lead volume and our newsletters boast a competitive 40%-50 percent open rate on marketing emails. This is certainly due to the great automation and nurture functionalities.

What do you like best about the product?

Great for setting up a variety of emails to send to large groups of recipients. Quite in depth with what can be achieved using the software.

What do you dislike about the product?

A lot of small nuances with user interface and experience especially in the email builder. Takes a lot longer to create emails with formatting issues.

What problems is the product solving and how is that benefiting you?

Helping send out important comms to various audiences to generate leads, interest and sign ups etc.

What do you like best about the product?

Merge tags have been a game changer for us. Being able to not only add a custom footer by contact owner, but also customize the "from" address and "reply to" address have enabled us to send emails that have the personalization of our sales reps but reply to a shared inbox monitored by Marketing, so we can weed out auto-replies and bounceback and our reps can focus on meaningful connections with their customers.

Nurtures have also been a great tool for us. There's definitely a learning curve with them and we continue to discover new ways we can utilize them, but it has really streamlined our process of sending reminders about upcoming events and important updates.

What do you dislike about the product?

Sometimes I wish there was greater ability to customize email layout. (For example, there seems to be a limit to the number of columns you can add). But overall it is still much more functional that what we were using previously.

Also, when building Pages, the background image is very difficult to resize and the preview is different than what shows in the building (it is not WYSIWYG), which can result in some time-consuming trial and error to figure out what will fit/show correctly on the final page.

What problems is the product solving and how is that benefiting you?

It is saving us a lot of time! We have about 35 sales reps that we are sending emails for, so being able to pull in their profile information with one merge tag/on one single email send makes a big difference.

It is also replacing much of our manual data capture/tracking, with the built-in reports and sync between Sugar Market and Sugar Sell.

What do you like best about the product?

Ease of use for staff that is using to serve isd.

What do you dislike about the product?

Need a CRM expert on staff on our end as large entity.

What problems is the product solving and how is that benefiting you?

We just need time to use and get comfortable with in our organization.

What do you like best about the product?

The tracking and analytics are amazing and great for reporting

What do you dislike about the product?

As the person who codes the emails - I hate that I can't see the email and the code next to each pther

What problems is the product solving and how is that benefiting you?

I work in a silo so it is easy to set all my automations up while I am on holiday so my manager doesn't need to worry about it

What do you like best about the product?

It is easy to use and have a effective lead tracking system.
UI is awesome and easy to use.
Now the thing is it is not just about UIs but the function this provides are very helpful.

What do you dislike about the product?

The processing time shoud be improve in next updates.

What problems is the product solving and how is that benefiting you?

This helps me to get the appropriate options that should I count on. And Easy to use. That benifits me to generates a lead and helps me to save my time.

What do you like best about the product?

It is the Marketing automation platform to help the marketer to track the leads , easy to use, user friendly

What do you dislike about the product?

As per my knowledge there is nothing negative point

What problems is the product solving and how is that benefiting you?

Reduce the time between internal department.