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Salesfusion User
What do you like best about the product?
The ability to track marketing activity in of potential students
What do you dislike about the product?
System can move slow at times, as if it is thinking/processing longer than the norm
What problems is the product solving and how is that benefiting you?
Tracking opportunities and pricing
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A product is only as good as the people behind it
What do you like best about the product?
As a professional in the recruiting industry, I put a high value on talent. Our company selected Salesfusion over other marketing automation platforms because we were looking to build a strong relationship with a local vendor. Over the years, Salesfusion has done a great job of becoming what I consider an extension of our marketing department. From onboarding, to my monthly touch point calls with my client success manager, I have always felt that the team at Salesfusion is flexible and genuinely wants to help us succeed with our business goals.
What do you dislike about the product?
This is more of a wish than a dislike, but I hope that they develop a user certification program or a university track for more advanced users.
What problems is the product solving and how is that benefiting you?
Salesfusion is an incredibly expansive tool to implement and utilize. There are various areas of our business where Salesfusion has assisted us, including our email campaigns and contributing to the alignment of our sales and marketing teams.
Recommendations to others considering the product:
I recommend cleaning your data and having a discussion internally about business goals and priorities. It's really easy to get off track using a blank slate software that can be customized for your business needs.
new client
What do you like best about the product?
The marketing dashboards and ease of use. The ability to see all of our campaigns and drill down and compare them to see which ones were successful and which ones weren't.
What do you dislike about the product?
The tool works well for lead generation for sales for a company. We use it for multi marketing strategies with additional tracking and it can sometimes get challenging to have multiple users involved with leads / campaigns.
What problems is the product solving and how is that benefiting you?
Management and tracking of our marketing campaigns. We have realized tracking we have never had before.
Recommendations to others considering the product:
Take advantage of all of the training and early set up instructions. Become very familiar with the training and user guide available on line. Think about investing to attending the Salefusion Universities. They are indepth and provide individualized training that is specific to your needs and use.
I love Salesfusion!
What do you like best about the product?
The people-The customer service is great
What do you dislike about the product?
The Onboarding was challenging, but it has changed since then
What problems is the product solving and how is that benefiting you?
We are finally automated! We are able to view the email statistics and determine if the email subject line should have been changed.
We are now able to view web activity, create surveys, nurtures and so much more!
We are now able to view web activity, create surveys, nurtures and so much more!
Recommendations to others considering the product:
I highly recommend Salesfusion! We have been using it for under a year but already it has changed the way we work and we have only scratched the surface!
Very robust, but hard to navigate.
What do you like best about the product?
The automation features and all the data that is provided.
What do you dislike about the product?
The navigation is very cumbersome and creating reports is as well.
What problems is the product solving and how is that benefiting you?
We are wanting to do Nurture campaigns, but have not yet executed any yet.
Great Marketing Automation system for B2b
What do you like best about the product?
I like the dashboards that show activities on our web site and responses to our email campaigns. It has a built in CRM that we can use and it has built in integration with many of the 3rd party CRM systems, including SAGE. We have only just started to scratch the surface since the product has a broad range of functionality
What do you dislike about the product?
Since the product has a lot of functionality it will take us a while to learn, but it is worth the results we are getting.
What problems is the product solving and how is that benefiting you?
Better tracking on leads from out web site lead generation. We have been able to create, track and improve on our email campaigns and associated landing pages. The reporting is all in one place so our reporting has improved, which makes managements happy.
Recommendations to others considering the product:
Take the Salesfusion University 2 day class after your initial On-boarding Training. Send out a few emails and get started and then sign up for the class. Also they have frequent online webinars, which are either free or fairly inexpensive
Off to a great start!
What do you like best about the product?
Customer service is outstanding! Anytime I have a question or a request, I get a very timely response. Communicating with them could not be easier. We are at the very beginning of our implementation and I have to say the email builder is incredibly intuitive and looks great.
What do you dislike about the product?
There's a bit of a learning curve when creating landing pages and forms. It's not quite as user friendly if you don't have much experience in HTML. That being said, I'm under the impression that this is something that will be overhauled soon.
What problems is the product solving and how is that benefiting you?
We currently are sending monthly newsletters to individuals in a very manual process without much segmentation. Salesfusion is giving us the ability to send segmented emails, alert sales of lead activity and gather and track the lead process through our site.
Great product, looking forward to the improvements!
What do you like best about the product?
So far my experience with SalesFusion has been positive! The interface is very easy to navigate, they have a ton of support available to get really good at the tool, and there are a lot of metrics to measure the success of your campaigns! Working with the sales rep and onboarding staff has been very enjoyable.
What do you dislike about the product?
There are bugs, especially surrounding the WYSIWYG tool, but our rep has told us they know about the issues and are working to get it to be better. It's functional and does what it needs to do, but it could be a lot more responsive and robust.
What problems is the product solving and how is that benefiting you?
We are trying to get some campaigns off the ground and are really starting at ground zero with our marketing automation. I'm looking forward to seeing what we can really get out of this!
A bit of a learning curve but a very powerful platform
What do you like best about the product?
The features of salesfusion are everything you'd want in a marketing automation platform.
What do you dislike about the product?
We're still learning how to use the system and the documentation is a bit weaker than I would like. Now that we've had a year under our belts of using it I add it is a great platform but has a big learning curve.
What problems is the product solving and how is that benefiting you?
Mass, yet personalized emails. Easier reporting vs. manual methods, person-level data vs. summary data.
Recommendations to others considering the product:
Look at your overall needs for marketing automation and email campaigns and see if you can find a better value. I couldn't!
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