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New User
What do you like best about the product?
I like that we can tie our activities/responses to our CRM tool.
What do you dislike about the product?
Some features are not user friendly and require research.
What problems is the product solving and how is that benefiting you?
It's great to be able to see if a customer has opened/clicked an email.
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IMPROVED MAP AND CRM INTEGRATION & SAVINGS OF OVER $500 PER QUARTER
What do you like best about the product?
The tight, direct integration of Salesfusion with Sugar makes it very easy for us to sync our database, campaigns, and all other relevant information. It's very easy to send and track email campaigns, and setup webinars. We multiple webinars per week, and Salesfusion makes it easy for us to manage internally, and for people to register for our events. The email builder is very easy to use and we can customize our messages without having to code HTML from scratch.
What do you dislike about the product?
The only real compliant I have is that you cannot have multiple windows open simultaneously. So if I'm building a report and need to know the ID of a campaign, I need to close the report, navigate to campaigns, then come back again.
What problems is the product solving and how is that benefiting you?
Communication between sales and marketing is key for us. Before, we had so much manual entry of data, it was hard to consistently ensure nothing fell through the cracks. Additionally, our reporting was not accurate as our systems were never in sync. We now have accurate (easy) reporting, and have even been able to retire a few of our systems, saving upwards of $500 per quarter.
Recommendations to others considering the product:
We love Jana F. in training!
Great implementation and support, but sorta e-mail focused
What do you like best about the product?
The onboarding was good and hands-on, and customer support has been very responsive. The application itself has an intuitive layout and fairly easy to use. Great e-mail builder.
What do you dislike about the product?
The landing page builder is outdated and not mobile friendly (new coming in Q2 they say). I'd like if I could set up sales campaigns with landing pages and emails in one dashboard, but I have to go back and forth a lot in the software. Would also like more help on improving email open rate (a lot of mine remains unopened despite being delivered), and using the system in more inbound marketing efforts beyond e-mails. New landing page builder and BI tool may improve that.
What problems is the product solving and how is that benefiting you?
Getting more leads from website, reach out to more people with targeted messaging, structure follow-up of leads, establish inbound marketing culture in company. Have gotten to get a few more leads through online ads to landing pages, and catch leads from existing website forms. Also get use of the user stats from website. Biggest challenge to realizing more value is probably on our end - creating content.
Recommendations to others considering the product:
If you, like us, do not have a large marketing dept, then the hands-on onboarding and support is a big plus for Salesfusion. It is also fairly easy to get going fast, get emails out, users cookied, and get value. Pricing and payment terms are favorable, compared to HubSpot, Pardot and Marketo.
Does the job, but there landing pages are not mobile friendly
What do you like best about the product?
Metrics are really good from the campaigns.
What do you dislike about the product?
Landing pages are not mobile friendly so anyone that follows a link from an email will be driven to a desktop evironment.
What problems is the product solving and how is that benefiting you?
Marketing automation. Lead Generation.
Recommendations to others considering the product:
There landing pages are not mobile friendly. They have re-occuring contracts,so be cautious if you are looking to cancel, make sure you give them a heads up with at least 60 days notice.
It's been a great year with Salesfusion
What do you like best about the product?
The onboarding process with Salesfusion was outstanding with recorded training sessions that I've been glad to look back on throughout the year. There are many features we've not yet tested but the core product is very sound and it's super useful to have so much information pushing all the way through to our CRM.
What do you dislike about the product?
I'd like to see Salesfusion improve on the ease of creating custom reporting. That said, I've been very successful with support for building out the custom reports I've needed.
What problems is the product solving and how is that benefiting you?
Visibility of contact activity on our web site has been very useful. Push through to CRM a huge benefit. The difference between this and our old one-way email platform is tremendous.
Recommendations to others considering the product:
Be prepared to have your campaigns lined out to take advantage of the automated drip marketing features. The system will do it, but it takes time to plan that far in advance!
The obvious choice for marketing automation
What do you like best about the product?
A "secret sauce" for the marketer finally! Salesfusion makes me look like a rockstar! I love how the interface is geared toward a marketing brain. It was actually an easy choice to choose Salesfusion after many demos of other automation tools. Not only was our experience on point from the very first chat with SF, but they always take the time to answer every single question we may have and keep up that service level. I also appreciate them enhancing features constantly so I can do my job better.
What do you dislike about the product?
Training is a lot to take in. We were eager to get moving quickly, but I believe it went too fast. This may have been due to our deadline. Still today, they answer questions and record calls to go back to.
What problems is the product solving and how is that benefiting you?
Aligning marketing and sales is always something you are working on. Sales Fusion has helped button our buttons when it comes to automation. We are able to create successful campaigns and for our business, saw immediate results after implementation. We are tracking weekly dashboards and now have a clearer picture into our industry.
You need to know code to use this product.
What do you like best about the product?
Support service and training is clear and consistent.
What do you dislike about the product?
Events builder - you need HTML / CSS knowledge. (May as well use Dreamweaver)
Need to use HTML / CSS to create Landing pages.
There is no delete function within the nurture campaign - if you make a mistake you need to start over.
Lack of information when analyzing an event - i.e. You can't see who has specifically declined an event in comparison to who just hasn't seen the email.
When testing an email - the test email doesn't always come through.
The HTML of the email temples causes most spam filters to block your emails (unless you know how to hard code you can't fix this).
Need to use HTML / CSS to create Landing pages.
There is no delete function within the nurture campaign - if you make a mistake you need to start over.
Lack of information when analyzing an event - i.e. You can't see who has specifically declined an event in comparison to who just hasn't seen the email.
When testing an email - the test email doesn't always come through.
The HTML of the email temples causes most spam filters to block your emails (unless you know how to hard code you can't fix this).
What problems is the product solving and how is that benefiting you?
Campaigns are now all localized.
Recommendations to others considering the product:
Look at Mail Chimp. Much cheaper, no coding skills needed, social media integration and spam testing all included. (None of this is included in SF)
Salesfusion is a difficult platform to learn and since its a newer tool, it's missing functions
What do you like best about the product?
The ease of building an email template helps to quickly put together templates for approval as well as timely email communications that need to go out.
What do you dislike about the product?
The lack of features offered as well as the fact that you can't copy and resend an email campaign to a new list withouth creating an entire new campaign and pulling in the template is very frustrating.
What problems is the product solving and how is that benefiting you?
Email marketing strategy
Great people that take care of you
What do you like best about the product?
The customer service is remarkable. Any email or phone call on my end elicits an immediate response from Salesfusion. Although we have particular reps accountable for our success, I can call up anyone at Salesfusion and be taken care of. They work seamlessly as a team through the course of solving my problems. I also love how they write a ticket for every little thing, even if it gets resolved on the call. They are definitely thinking from the customer perspective, thinking and working together alongside us, and it makes a big difference.
What do you dislike about the product?
The company is clearly growing fast, and making constant updates to their user interface. As a result, some functionality gets lost in translation. It is sometimes hard to navigate through their modules, or know where to go to find things. Creating reports for my leaders can be tough.
Given the complexity of emarketing and the needs of clients in a fast-changing tech world, Salesfusion is still the best option we've seen to satisfy our complex needs. As a customer, they are very open to my suggestions to improve their site, and like I said, they are constantly making things better.
Given the complexity of emarketing and the needs of clients in a fast-changing tech world, Salesfusion is still the best option we've seen to satisfy our complex needs. As a customer, they are very open to my suggestions to improve their site, and like I said, they are constantly making things better.
What problems is the product solving and how is that benefiting you?
We were able to solve many issues we couldn't before for a number of our complex email campaigns. One campaign requires thousands of emails sent from hundreds of different users at once, and the ability to create many customized fields, including hard-coded fields. A process that used to take us months took us days. Another is our first real nurture campaign, which we could never before execute with such complexity and care.
Recommendations to others considering the product:
Do it.
Robust System, Lots of Features
What do you like best about the product?
Well suited for businesses that rely heavily on email marketing or who are likely to have users visit their website on multiple occasions. Great integration with CRMs for sales team engagement and data sharing.
What do you dislike about the product?
- Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
- User interface was somewhat cumbersome, but they've recently updated and it's much better now.
- User interface was somewhat cumbersome, but they've recently updated and it's much better now.
What problems is the product solving and how is that benefiting you?
We currently use Salesfusion as one part of overall marketing strategy for our clients. Some use the service to communicate with existing clients, others use the system as a platform to attract new customers based on website interaction.
Recommendations to others considering the product:
Robust system with lots of great features. Their reps and support staff will help you through the initial learning curve. You'll be glad you invested the time in learning the features of the system.
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