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Fairly easy to use, but with limitations
What do you like best about the product?
Ability to use old campaigns as a starting point for new ones. Can be created quickly.
What do you dislike about the product?
You can't resend a campaign to additional people. You have to recreate it and send. Sometimes the code is wonky. Takes some time to figure out why things don't work like you think they would!
What problems is the product solving and how is that benefiting you?
Marketing campaign design and uniformity to newsletters. Great statistics and nice to have unsubscribed, and failed email addresses so we can update them in CRM.
Recommendations to others considering the product:
Would be easy for someone who know code. New learners can create basic, but have limitations.
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GOOD core marketing automation capabilities GREAT support
What do you like best about the product?
Platform is relatively easy to use and navigate. It provides the core functionality for marketing automation and allowed us to expand beyond basic email marketing with lead scoring, event management, landing pages, etc. Also liked their business model a lot. Other vendors we evaluated were looking to charge per user (marketing and sales users) which would have limited our adoption and use of the product. Salesfusion unlimited user price model allowed us to get the functionality we needed and have the freedom to scale it throughout the company as we grew. New folks who come from using other solutions are always surprised that we can 'just add a user' when needed.
During our initial evaluation, their native CRM integrations were a big plus as well. Other vendors were relying on 3rd party solutions or had limited access to the underlying CRM data. Connecting our marketing data to CRM was key for us to be effective and allows for easy targeting based on our full set of CRM data. CRM connection is clearly an area of investment for them as they continue to improve with dynamic lists and the upcoming campaign object support which will further allow us to leverage CRM data to drive our campaigns and effectively measure ROI.
Finally, the item that has been the biggest positive for us is the support the Salesfusion team provides. The program is not without its issues and learning curve, but having the support team there to help makes us confident we can solve our problems quickly. Everyone I have interacted with in support has always been courteous and out to help us solve our issues as fast as possible. The support model and team Salesfusion has is definitely a huge asset for them.
During our initial evaluation, their native CRM integrations were a big plus as well. Other vendors were relying on 3rd party solutions or had limited access to the underlying CRM data. Connecting our marketing data to CRM was key for us to be effective and allows for easy targeting based on our full set of CRM data. CRM connection is clearly an area of investment for them as they continue to improve with dynamic lists and the upcoming campaign object support which will further allow us to leverage CRM data to drive our campaigns and effectively measure ROI.
Finally, the item that has been the biggest positive for us is the support the Salesfusion team provides. The program is not without its issues and learning curve, but having the support team there to help makes us confident we can solve our problems quickly. Everyone I have interacted with in support has always been courteous and out to help us solve our issues as fast as possible. The support model and team Salesfusion has is definitely a huge asset for them.
What do you dislike about the product?
They are in the middle of updating the platform which leads to some UI inconsistencies and confusion on which version of a feature to use when. They are cleaning things up steadily and the new capabilities are much improved just hope the transition will be completed soon. Also, wish Salesfusion integrated with more 3rd party platforms and services. We can and have worked around this through custom API connections (with their support teams help) but sponsored/managed integrations would be very helpful. We need to capture a holistic view of our customers and prospects. For our marketing automation system to be the true hub of that data we need to be able to collect and interact with all our customer touchpoints effectively. They recently updated their API which I am told will open things up for continued integration.
What problems is the product solving and how is that benefiting you?
We wanted an easy to use scalable platform that we could grow with. Our previous solution was solely email marketing focused and we wanted to move beyond that to encompass the full customer journey which Salesfusion helps us do through its capabilities and CRM integration. Using Salesfusion we have seen increases in leads, better conversion rates due to nurturing programs and effective segmentation as well as reduced manual labor and improved quality as we were able to automate significant portions of our lead entry process using built in lead routing and assignment functions in the tool.
Recommendations to others considering the product:
If you are looking for a tool that is on the rise and geared towards ease of use while still providing a lot of marketing horsepower Salesfusion is something you should consider. They may not be as well known as other competitors but their pricing (when we looked) was very favorable compared to other options and the capabilities were at least on par. Our experience with their support team has also been very positive which has been a huge plus for us.
Ideal for Small to Mid Size Businesses
What do you like best about the product?
It is fairly intuitive to use and the pricing is not to prohibitive. Some of the features are a bit clunky and as of late we have been having issues with email sends. Overall though, the platform offers everything you would want. The email setup is simple, creating forms/landing pages is easy and reporting could be improved on their end.
What do you dislike about the product?
I dislike that our emails have been having issues sending as of late, even test emails are having trouble. The support though is for the most part on top of it and helpful but at times can seem like they just escalate things to get them off their plate but nothing gets done. Creating a report could be an easier process and really creating anything new could be easier.
What problems is the product solving and how is that benefiting you?
It provides a platform that can be connected with many CRMs and allows for customization in that sense. It has allowed our very custom CRM to work pretty well with the email platform.
good so far, only been using since march
What do you like best about the product?
email customization, and how easy it is for our staff to log on and create their campaigns
I just learned about the lead scoring tool and this helps our recruiters know who best to reach out to.
I just learned about the lead scoring tool and this helps our recruiters know who best to reach out to.
What do you dislike about the product?
The analytics I do not find very user friendly. Maybe if it was a little more straight forward
What problems is the product solving and how is that benefiting you?
We are reaching a lot of our clients and candidates regularly with tracking benefits.
Our clients and candidates have been staying in formed regularly now.
Our clients and candidates have been staying in formed regularly now.
Recommendations to others considering the product:
Making analytics more straight forward.
Easier way to calculate ROI
Easier way to calculate ROI
Good experience with current platform!
What do you like best about the product?
SalesFusion is a rather intuitive platform and user-friendly tools. Their customer service is also very helpful, and they are making constant strides to improve their product.
What do you dislike about the product?
There is room for it to become more customizable, with limitations on the drag and drop tool, as well as the ability to recall campaigns at different steps of the journey and the like. Some of the customer experience can be optimized, but once you find where certain tools live, they are quite helpful.
What problems is the product solving and how is that benefiting you?
SalesFusion has a lot of benefits that we have to utilize. Currently they are a good tool for e-marketing efforts, and there is also room for it it make up for some of the shortcomings of our "CRM" tool, which is great.
Lots of functions
What do you like best about the product?
It has all of the bells and whistles you want. The ability to view campaign-specific dashboards is also great.
What do you dislike about the product?
My campaign timezone is always wrong, so I always have to convert local time to Azores GMT... Even though my account is setup with my local timezone.
What problems is the product solving and how is that benefiting you?
Fully-tracked communications are able to be distributed. It's allowed us to identify those who are engaging with our content.
Recommendations to others considering the product:
Learn HTML/CSS so you can have greater flexibility in your email designs.
SalesFusion offers great flexibility and is easy to use!
What do you like best about the product?
SalesFusion is easy to use, I can create and send a message to my audience very quickly and without difficulty, and whenever I have a problem or a question, the response from customer service is always very fast and extremely helpful.
What do you dislike about the product?
It would be helpful to have better reporting options, and it can be difficult sometimes to find old messages when I need to find and refer to them.
What problems is the product solving and how is that benefiting you?
We reach a large audience of clients with regular communications via SalesFusion, keeping them informed of all the necessary news and information they need to be aware of.
Incredible Support
What do you like best about the product?
The platform is very effective and the analytics are great. What I value the most is the support team though. As someone that is not a programmer, it is vital to our success to have instant access and assistance when needed
What do you dislike about the product?
It can sometimes read more like a coding language, so for us that are not programmers it sometimes get confusing
What problems is the product solving and how is that benefiting you?
We mostly utilize it for mass emails, and follow up after. We utilize the analytics to see who has opened and clicked links to see who is a hot lead so we can call them.
Very Intuitive. Affordable. Easily Integrated. And a Managed Services Option That Changes the Game!
What do you like best about the product?
Salesfusion is designed by marketers who, no doubt, have experienced the perils that many of us face with Marketing Automation. They have built a platform that is intuitive, affordable and easily integrated. The result? You are able to ramp up quickly. The native integration with most major CRMs alone is fantastic. Salesfusion truly delivers "enterprise grade" capabilities without the "complexity" of other marketing automation solutions. Their secret sauce? Their marketing concierge services - which literally "saves the day" for me. This enables me to consistently move the needle in my quest to deliver demand generation results. Did I mention unlimited phone and email support? I guess you can say - I'm a Salesfusion super-fan.
What do you dislike about the product?
I'm sure there's something. I just haven't encountered it yet! They have a good handle on their roadmap and keep me informed about upcoming feature / capabilities improvements. That's all I ask for.
What problems is the product solving and how is that benefiting you?
I deliver against an "aggressive" marketing plan - ongoing weekly campaigns. A primary responsibility of mine is to deliver qualified MQLS that ultimately convert into Sales opportunities. We are now able to keep the funnel full (MQLS) and are adding advanced capabilities into our marketing practice to increase conversions. Senior management is more than satisfied that we are doing our jobs.
Recommendations to others considering the product:
Give Salesfusion a try. You'll be glad you did.
From an IT Perspective
What do you like best about the product?
I thought the implementation was smooth. Their implementation team seemed to be knowledgeable and provided the proper support. Setting up the product on our end was flawless. It works with on-premise CRM as well as cloud base.
What do you dislike about the product?
I am not a huge fan of their support team. We've had repeated issues with syncing between our on-premise CRM and the Salesfusion cloud. Our system is configured properly and up-to-date on the latest patches. However, their team continues to state that our server is causing the failures.
What problems is the product solving and how is that benefiting you?
We've always had challenges with users sending mass emails from their local Outlook email software. This is no longer the case since the user can now upload their lists to Salesfusions and have them be sent on their behalf. It's reduced the probability of our domain being blacklisted unnecessarily.
Recommendations to others considering the product:
Just be aware that their support can be a hit or miss. I recommend taking a look at other vendors as well before going with Salesfusion.
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