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A robust marketing automation tool
What do you like best about the product?
Compared to other marketing automation tools I have used, it is reasonably priced and offers a lot of robust features like easy integration into CRM, trigger campaigns, nurture campaigns, and segmentation. It's not just an email blaster. Spend a little time with it and you can have a well-oiled marketing program.
What do you dislike about the product?
I prefer telephone support for quick questions rather than sending an email and waiting on responses.
What problems is the product solving and how is that benefiting you?
Previously our marketing efforts were not that transparent, but now you can click on a contact in CRM and see every email that contact has received and if they've opened, clicked, navigated the website and other statistics. It helps us not only understand our audience better, but share with our company what we're doing for marketing communications.
Recommendations to others considering the product:
If you have over 1,000 contacts and want a tool where you can simultaneously set up an automated, segmented nurture for new contacts coming in and be able to send one-off email campaigns, as well as landing pages and forms and trigger emails, then this is a tool to consider.
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Sugar Market is a great tool to manage your marketing team
What do you like best about the product?
The ability to easily manage a variety of different marketing workflows as well as being able to track and convert prospects to visit the site. Social Media management is also a huge plus. The Metrics are quite insightful as well.
What do you dislike about the product?
Some of the workflows are a little tough to adopt at first, I feel this could be remedied with some better workflow guides and user manuals.
What problems is the product solving and how is that benefiting you?
It has made our marketing team significantly more effective in capturing and converting site visitors to leads and eventually, customers.
Great product with solutions for every digital marketing and sales need!
What do you like best about the product?
The ease of use and the customer support make this a great company to help with many different projects.
What do you dislike about the product?
There is nothing about SugarCRM that could be considered a negative.
What problems is the product solving and how is that benefiting you?
This software has helped us organize and schedule our email marketing efforts and simplify our process.
Easy and attractive to use
What do you like best about the product?
There are some great built in data analytic features.
What do you dislike about the product?
There is a bit of a learning curve to get started as a user.
What problems is the product solving and how is that benefiting you?
I can easily see how successful my marketing efforts are with the built in dashboards.
Terrible Support, Bad Acquisition, Broken and Won't Take Responsbility
What do you like best about the product?
Sugar as a core idea is the only full automation system compatible with Sage CRM.
What do you dislike about the product?
Probably the worst support I have ever experienced. I have wasted countless hours explaining my issues to the support team, they don't seem to actually listen to what I am saying before sending back the most brainless response possible and sending links to the documentation. Then they try to close the cases. They fall back by blaming Sage CRM and keep telling us that our Sage CRM is "not standard", however our Sage CRM is 100% standard. The system is absolutely full of bugs - for any one thinking of signing up you should know that there are over 1 thousand open bugs on the portal. During the implementation process, we have been trying to get the system up and running for over 12 weeks and every time we move forward something else that is critical goes wrong and we spend hours of time trying to get Sugar Market to take responsibility.
The email manager/system works well, but the rest of the system is unstable. Salesfusion was recently acquired by Sugar and the whole transition process has been awful and you can tell that they haven't thought a plan through thoroughly. Really regret signing up with Sugar market.
The email manager/system works well, but the rest of the system is unstable. Salesfusion was recently acquired by Sugar and the whole transition process has been awful and you can tell that they haven't thought a plan through thoroughly. Really regret signing up with Sugar market.
What problems is the product solving and how is that benefiting you?
Major sync issues with external CRM, bad support, buggy system, doesn't work as expected
Recommendations to others considering the product:
Don't.
Easy Marketing Platform To Use.
What do you like best about the product?
The support team is outstanding-they answer questions easily and I appreciate how they go beyond answering questions. The software is simple to use-the interface is user-friendly and particularly the e-mail developer is easy to drag and drop for e-mail promotions. This year, I have used your Advanced Analytics software and the reporting features are nice to connect our CRM sales data with our leading data and processes.
What do you dislike about the product?
Some minor features, such as failure to exclude certain e-mail domains from completing applications, are not provided.
What problems is the product solving and how is that benefiting you?
We have moved to Salefusion from a different marketing platform because Sugar, our CRM program, is directly incorporated into it. The synchronization is highly reliable, Salesfusion service is outstanding and the features provided suit our needs.
Recommendations to others considering the product:
The brand has many features so do not try to do too many things at a time and go a little bit relaxed.
Different now that is belongs to Sugar
What do you like best about the product?
The new email builder is nice but you can't yet use it to buildout nurture campaigns which sucks. They added a lot of new features to it since the old one like a drag and drop option for images etc. It's decently easy to use.
What do you dislike about the product?
I've been having several issues with this software since it switched ownership. Several bugs in the email nurturing process. Forget about being able to test them and the pauses are way off. Not sure what's going on there but I quit using it completely because every time I try and built a new campaign I get so frustrated.
What problems is the product solving and how is that benefiting you?
I'm not any longer solving any problems. Once the contract is up, I'm considering a different software. Not a huge fan of the new company. I have issues with invoices every month and I'm basically being told that they are "too busy" to solve the issues. Will give it a few more months to see if they get back on track.
Recommendations to others considering the product:
It's a pretty tedious software so if you don't have an experienced email marketer working for you I'd consider something else. I don't think they still do the biannual training since taken over by sugar market but if they do, send them. I found it extremely helpful.
Sugar Market is the best tracker of our sales.
What do you like best about the product?
By using the Sugar Market software, we can easily manage the contacts leads at every stage of the sales process and better tracking of the customer sales relationships. We can also share all of our important information about the sales and marketing very easily. Market is very important in our life because through it we can easily updates our sugar sales process efficiently.
What do you dislike about the product?
The main problem is that it cannot provide the other opportunity or any other resources management rather then the sales management. So, it is not the perfect CRM customer relationship management software.
What problems is the product solving and how is that benefiting you?
Ease of sales and marketing process by SugarMarket software. This software allow me to better handle the sales and marketing contacts opportunities. Hence, SugarMarket is the most powerful sales pipeline management software.
We can compile data and execute sales campaigns with more precision with Salesfusion
What do you like best about the product?
I really like that Salesfusion is constantly evolving to stay relevant. A lead management tool is not only a financial investment but a significant time investment. It takes time to bring staff up to speed on how to use a platform and then be able to make the most out of it. The fact that Salesfusion stays up-to-date and goes the extra lengths to make sure the product continues to meet our needs now and into the future is incredibly important. I would also like to note with all of improvements to the platform there is always training and adequate support. We have never felt behind or completely lost with any of the new features that are deployed.
What do you dislike about the product?
I just wish Salesfusion had more integrations into other services. Their CRM integrations are great. Give us more connections into services like that. We can run into issues trying to get data from other aspects of our marketing stack into Salesfusion which can be challenging.
What problems is the product solving and how is that benefiting you?
It's been great that Salesfusion is full featured and covers the main needs we have, all in one package without additional modules or options to buy. This has resulted in significant costs savings without loss of functionality compared to other systems we evaluated enabling us to invest in other places. Their integration to CRM systems is well done and gives us easy access to the data we need to make decisions. The Salesfusion support team has also been a bright spot and helped whenever needed.
Recommendations to others considering the product:
Start simple and small with Salesfusion. Don't try to do everything all at once. It isn't worth doing something half-right. Figure out how to do a few thing right and continue to improve and grow on that. This will also help with your confidence as well as realize the power of Salesfusion. If you start too large and feel like you are failing, you will quickly give up.
Easy to use. Helpful and friendly support.
What do you like best about the product?
I like the drag and drop features. Easy to navigate editor. The A/B testing email set up is really nice. Uploading marketing lists are pretty quick and easy.
What do you dislike about the product?
Sometimes my emails will not look the same in the test email as they do in the editor. Data seems to come back inaccurate within the reports. The report will show over 100 clicks to the website while only a handful of them actually happened. We contacted support and were told thing is due to them inflating our data. Therefore, we have to manually sift through the data to find accurate information.
What problems is the product solving and how is that benefiting you?
We mainly use Salesfusion for brand awareness purposes and client retention with release notes and newsletters.
Recommendations to others considering the product:
If you are a B2B Company consider wether or not you want to use this software for lead generation or brand awareness. Given the data discrepancies, it has been hard to use this tool for lead generation purposes.
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