Mixpanel
MixpanelReviews from AWS customer
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Good for general behavior analysis and understanding usage patterns.
What do you like best about the product?
I like that can create any type of funnel and follow it, and also see the performance breakdown of the funnel by different groups, for example, by age or by country. It's great that this program works in almost real time. In addition, it is excellent for tracking any type of event in your application or website, as well as for sending user properties. Extremely flexible, since you can send custom attributes and messages, which can then be used to divide and cut the data as you wish.
What do you dislike about the product?
I do not like that it is limited to the functionality provided by a third-party library, even though the functional list is very good; You probably need to import the data and create your own visualizations. Something that I find very overwhelming are the duplicate data. Not all, but if some of the events that are transmitted to Mixpanel are stored several times, causing inflated numbers. And as a contribution you should definitely add a page of the main panel to organize the saved reports, it would help a lot.
What problems is the product solving and how is that benefiting you?
At Intechnic we use it to evaluate the adoption of product features and to understand user flows. In addition it is necessary to see the behavior of users in different web pages. Additionally, we manipulate the platform to obtain automated reports and use them for presentations and strategy planning.
Recommendations to others considering the product:
The tool is very suitable for e-commerce platforms. Mixpanel is well adapted to monitor website visitors and segmentation based on particular events; It helps to capture the activities of the visitors and presents the data in a very clean.
Very easy to navigate and extract your personal and business data.
What do you like best about the product?
Registering was too easy and the free level is very generous. The integration of segments worked perfectly for us. Mixpanel is the best application to configure analytics for SaaS applications. It has an incredible ability to send messages and emails without any limitation. It has a very secure platform to maintain data security. It also has many variables available to store and track.
What do you dislike about the product?
You will need a software developer to implement Mixpanel in your application or website since it is not something that you can easily configure. It is so sophisticated and advanced that it can be difficult to know where or how to start. I wish it were easier to implement your own data in the user profiles and events there. You can not collaborate within teams either. The user experience of email should be reinvented and made much more intuitive to match the incredible user experience of the entire application.
What problems is the product solving and how is that benefiting you?
Mixpanel is a clean and accurate analysis tool that our team has used. Mixpanel gives you the data you need in a digestible format and allows you to make quick decisions. It helped us to manage momentum and DEM, which allows us to perform a / b tests and improve the performance of our instruments. By being on the Marketing team, I appreciate the reports we receive, they really provide a deeper understanding of what our customers really do with our product. Although it is an easy tool and it helped us a lot, we could not continue using it since it stopped giving us the results we wanted and it lowered our business quality.
Recommendations to others considering the product:
Mixpanel allows you to track each client on your platform and address them as you wish. You can also have some ideas and run campaigns with a very precise and effective orientation. I liked the feature that can track the duration of the interaction. The integration is quite simple, the control panel is nice. Flows and funnels are key to better understand how people use our site and what paths they take to complete various tasks that we could make easier for them. But if you are looking for a "simple" marketing platform, this is not for you.
Awesome out of the box analytics product
What do you like best about the product?
Extremely flexible. Once you track the necessary events and attributes that you want, the platform is super robust and flexible to let you create reports and funnels to really understand how your users are using the platform. It's become a staple in our monthly product summaries.
What do you dislike about the product?
A lot of the premium features are paid and it gets expensive quick. It's not bad, just something to consider.
What problems is the product solving and how is that benefiting you?
We are able to identify what parts of the product are being used, what's not being used, and where we might want to put more of our efforts towards.
Recommendations to others considering the product:
Hook it up to Segment and give it a spin.
Helps us to be more data-driven
What do you like best about the product?
Like the manner, it showcases the complex data in beautiful charts, it's easy to use and have robust features.
What do you dislike about the product?
Expensive for small companies, they should have an SMB version as well!
What problems is the product solving and how is that benefiting you?
We use it for user behaviour analysis and creating a KPI dashboard.
Best user analytics and data platform
What do you like best about the product?
I love how easy their dashboard it - it makes it so that anyone with or without technical experience can understand what is going on within our platform at any time with ease.
What do you dislike about the product?
The implementation takes a lot of dev time.
What problems is the product solving and how is that benefiting you?
We use Mixpanel for everything data - user information, retention, email marketing, and more.
Useful product, hard to use sometimes
What do you like best about the product?
Data visualization is key and necessary for any business
What do you dislike about the product?
Hard to use, not super intuitive and easy to make redundancies
What problems is the product solving and how is that benefiting you?
Data visualization, app activations, tracking usage of features
Mixpanel using for startup insights
What do you like best about the product?
allows me to see insights into how potential customers are interacting with my websites
What do you dislike about the product?
takes a lot of time to set up funnel, but i know funneling does help
What problems is the product solving and how is that benefiting you?
allows me to see insights into how potential customers are interacting with my websites, allowing me to optimize based on the insights i get
Thankful for mixpanel!
What do you like best about the product?
Ability for everyone on the team to use it for their own metrics and easily create their own funnels, reporting, etc.
What do you dislike about the product?
Setting up originally took our engineering team instead of marketing being able to easily connect it
What problems is the product solving and how is that benefiting you?
Montinoring, understanding and analyzing our data
Easy to navigate and great customer service
What do you like best about the product?
The interface is very user-friendly, even for complicated and demanding analyses. The regular software updates make Mixpanel a very up-to-date system.
What do you dislike about the product?
Restrictions on user log in permission options, and the expensive price.
What problems is the product solving and how is that benefiting you?
Business analytics, tracking customer activity, customizing notifications to make them customer-specific.
Recommendations to others considering the product:
Take advantage of the accessible customer support and also try to take some of the tutorials, which take some time but are definitely worth it!
Great platform for marketing reports but with some limitations on SMS
What do you like best about the product?
It has a lot of different options to setup campaigns, and very UI friendly to create message setups
What do you dislike about the product?
Their SMS seems to not work very intuitive and harder to manage/update
What problems is the product solving and how is that benefiting you?
CRM consumer messaging through varies channels
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