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945 reviews
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    Ion K.

Webflow is awesome!

  • June 08, 2021
  • Review provided by G2

What do you like best about the product?
Webflow makes creating and designing websites easy, fun, and incredibly efficient.

1) There are numerous design templates from which to choose. You are almost guaranteed to find a perfect match.

2) The editor is easy to use while maintaining a high level of functionality. The sky is the limit in terms of design and functionality. Also, don't look past the capabilities from the backend CRM systems.

3) Webflow makes it easy to set up the technical aspects of your website. Functions such as hosting details, integrations, SEO, etc.

4) And lastly, Webflow university is helpful and hilarious. Great effort by the team at Webflow to make learning both entertaining and informative.
What do you dislike about the product?
I don't have many dislikes of Webflow, but to make this a fair review, I'll note that the Webflow University search function is sometimes imprecise. At times, it requires thinking outside the box to find the needed information. However, some of this can be attributed to my lack of expertise in designing websites.
What problems is the product solving and how is that benefiting you?
Webflow serves the purpose of creating, editing, and maintaining my primary website. Their design tools and technology have allowed my company to keep up with the latest designs and technical website requirements.


    Joshua F.

Weblow - best in class web builder

  • June 02, 2021
  • Review provided by G2

What do you like best about the product?
Intuitive and easy to use
Excellent navigation
Amazing documentation and tutorials
Great customer service
What do you dislike about the product?
There is genuinely no downside that I have found so far, having used the system for over a year.
What problems is the product solving and how is that benefiting you?
Website updates
Website integrations
Lead generation
Analytics
Company growth


    Information Technology and Services

The best website builder ever made

  • May 22, 2021
  • Review provided by G2

What do you like best about the product?
Holy jeez, I love Webflow. The product strikes the PERFECT balance between beginner-friendliness and power-user customizeability. As easy to use as Wix or Squarespace, but with none of the random roadblocks and "invisible walls" that prevent you from making a site your own. Mobile responsiveness and interactivity are built in. CMS collections are an incredibly powerful tool for scaling websites and building out content quickly.
What do you dislike about the product?
Webflow is so amazing that any flaws are just quibbles. That said, it can be annoying to use Webflow with multiple "designer" seats. Only one designer can be logged in at a time, which means either kicking people out when you want to make edits, or coordinating offline via Slack to make sure you're not stepping on other editors' toes.
What problems is the product solving and how is that benefiting you?
I found Webflow from work, and I've since adopted it for personal projects as well. My company has saved huge amounts of time and effort by using Webflow as opposed to building our own site and CMS from scratch. With Webflow, we never have to worry about slowdowns or broken pages, even as we've grown very quickly over the past couple of years. Webflow's support documentation and Webflow University provide an excellent backbone of support.


    Mike R.

The best CMS I have used

  • May 18, 2021
  • Review provided by G2

What do you like best about the product?
Easy to use visual web page designer, powerful forms functionality and customisation
What do you dislike about the product?
Slightly restrictive in terms of how things are done, the help centre could be better
What problems is the product solving and how is that benefiting you?
It is now easy to update our website without the need for web developers


    Audrey O.

Intellimize is more than just a machine learning A/B testing platform, but its own mini agency!

  • April 27, 2021
  • Review provided by G2

What do you like best about the product?
I love the Intellimize full-service offering with CRO experts and web developer support.

Intellimize assigns engineering and success managers to your account to ensure that testing practices succeed from ideation to production. When analyzing the data post-mortem, they also help provide insights so that you can keep iterating on the next idea.

Given our tech stack, we have nuances that they have been able to circumvent through the help of their dedicated engineering team. Intellimize has been instrumental in coding better experiences faster internally and cross-collaboratively.

The machine learning part of the platform is also rather powerful. It prevents loss of conversions by throttling poor experiences and frontloading tests with a higher chance of a conversion.

Using Intellimize we can also look at offline conversions to see how our impact ladders up to CMRR, which is powerful for reporting.
What do you dislike about the product?
There is a limit of 5 experiences to be coded per week. If there is a heavy task involved, they may group one of these experiences into "a large experience" and reduce the overall number.

We'd love a Segment or CDP integration, a WYSIWIG editor for inline changes, and have a functionality similar to Mutiny's landing page dynamic experience.

Intellimize isn't really designed for a hands-on CRO, so someone more hands-on will need to cross-collaborate more with internal and external teams to conduct even the most basic changes at first. Once all the dashboards and initial testing experiences are built out then these processes speed up. Definitely a lot of pressure to make the proof-of-concept prove ROI.
What problems is the product solving and how is that benefiting you?
I was using an A/B testing solution (VWO), but found it too slow, caused screen flicker, difficult to run tests, and not scalable given our tech stack. With Intellimize, we've been able to address "flicker" and re-rendering issues due to our Gatsby/React framework.

Recent results: 15x ROI generated between 12/8/20 - 2/8/21: 208 incremental MQLs, five million+ page versions optimized - equivalent to decades of A/B testing.


    Marketing and Advertising

Easiest content management platform to use

  • April 27, 2021
  • Review provided by G2

What do you like best about the product?
Webflow is so intuitive and easy to use for non-technical marketers. It allows you to seamlessly add, edit, and make changes to content. The flexibility is amazing, you essentially have the creative freedom to create whatever you can imagine because Webflow makes it so simple to do. Compared to other platforms I have use, Webflow is BY FAR the best in terms of user interface, support, and capabilities. You don't need a developer, Webflow allows you as the marketer to be that developer. Along with the content capabilities, editing any settings is also seamless. I Love that Webflow has SEO at the forefront and takes care of those issues ahead of time for you and guides you in the right direction.
What do you dislike about the product?
the only downside I can think of is that sometimes it can get tricky when multiple people are editing. If you go to publish, it will publish all changes in draft mode, not just yours, so you have to be aware of that.
What problems is the product solving and how is that benefiting you?
The main problem we are solving is not needing an outside developer, we can make all changes ourselves as marketers and designers! Also, so many features are baked in within Webflow that there's no need for a ton of plug-ins that constantly need updating which saves a lot of time.


    Michele S.

Powerful, but steep learning curve

  • April 26, 2021
  • Review provided by G2

What do you like best about the product?
There are so many different things you can do with webflow. It is definitely easier than HTML, but multitudes more difficult than sites like Wix or Weebly. There are plenty of tutorials online
What do you dislike about the product?
Really steep learning curve for people without much experience with any coding (me).
What problems is the product solving and how is that benefiting you?
I am creating my own personal portfolio! I like the customizability of the app


    Maja O.

Green thumbs help you grow towards your website optimization goals

  • April 24, 2021
  • Review provided by G2

What do you like best about the product?
Partnering with Intellimize has helped me build my confidence as an experimental marketer because I can easily set up messaging tests and quickly gather results within a framework that's normalized to our team's goals. Intellimize surfaces the variations we're testing and automatically adjusts the frequency with (or audience to) which those variations get served based on whether they contribute to site visitors taking the actions we want them to take.

I really appreciate how Intellimize helps us continually shift what we're surfacing to site visitors. It's been really cool to see how some variations wane in effectiveness and then, a few months later, start to resonate again.

Our Campaign Optimization Manager, Erica, has been with us from day one and plays a huge role in helping our team get the most out of Intellimize's powerful functionality. Erica is a great sounding board and brainstorming partner, and in addition to regularly checking in on our results, she shares variations that are working for other Intellimize customers so we can continue to expand the scope of what and how we're testing.
What do you dislike about the product?
I did feel intimidated when my team first started using Intellimize. It's hard to conceptualize just how many kinds of tests you can run with Intellimize -- there's so many possibilities! TBH I generally get overwhelmed by data -- the volume of it, the myriad conclusions you can draw from it according to what you want to prove, etc. -- so I think that'd be my initial experience with almost any product like Intellimize.

Working with our Campaign Optimization Manager to break off bite-sized pieces for testing definitely helped me get comfortable with the platform's ins and outs. Now, over a year into using Intellimize, our team has set up over 200 variations and we're building out some of the tests that were incomprehensble to me at first!
What problems is the product solving and how is that benefiting you?
Our Marketing team wanted to frequently test and update messaging on our SaaS product's marketing site but we were hamstrung by our limited developer resources. Intellimize has helped us tweak our marketing site without relying on our internal development team and optimize in real time instead of running time-intensive A/B tests.


    Breanna G.

Intellimize has partnered with Snowflake for an amazing prospect experience at scale

  • April 08, 2021
  • Review provided by G2

What do you like best about the product?
Snowflake uses Intellimize to optimize the ABM landing pages to drive more conversions, with a goal of increasing form conversions by 10-20%
The ABM team has been manually creating 1:1 landing pages for ~1500 accounts, and uses Intellimize to facilitate 1:1 personalization at scale by creating 1,000’s of ABM pages automatically for the next tier of accounts.
70% improvement with >99% stat sig in ABM LP engagement
Great Partnership in the organization to push the boundaries of what's possible
What do you dislike about the product?
The platform can be overwhelming and data can be hard to understand until it's broken down for you
What problems is the product solving and how is that benefiting you?
We are resolving the issue of scale for our 1:1 custom landing pages, allowing us to use data to edit the experience while keeping quality control. We also are using Intellimize to allow for a more robust programmatic experience which will free up time for the team in other areas.


    Matthew M.

The game-changing software that serves as the foundation of my freelance business

  • March 25, 2021
  • Review provided by G2

What do you like best about the product?
Webflow gives me the ability to create completely custom websites from scratch without needing to code at all. It's amazing that such a powerful tool can exist in the browser. Whether I'm at my desktop or traveling with my Chromebook, I can always login and get major work done.
What do you dislike about the product?
Collaboration is somewhat limited. I'd like the option to give some clients access to the designer interface without transferring the website over completely.
What problems is the product solving and how is that benefiting you?
I no longer have to rely on website templates and UI kits. Webflow gives me the power to create everything on my own. The websites I build are of much higher quality than before, and I'm able to charge more for my services.
Recommendations to others considering the product:
Start with the free plan and explore the designer! Dive into projects on the Webflow showcase and template store to learn how they're built. It can seem intimidating at first if you're brand new, but after a month or so of getting acquainted, you won't go back.