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Awesome tool, wonderful team!
What do you like best about the product?
Working with Insider has helped us increase our subscriber rate in a steady manner, and run effective campaigns to boost purchase. The product has been easy to use, easy to implement and meets our requirements. The Web Push product brought us an ROI of 30x in Q1 of 2021.
What do you dislike about the product?
Although the tool is complex in its functionality, and reporting can be hard to navigate, our account managers help us stay on top of this with regular check-ins and reports.
What problems is the product solving and how is that benefiting you?
Insider has helped us increase our subscriber rate in a steady manner, and run effective campaigns to boost purchase
The product improve discovery, boost ROI and bring back users
What do you like best about the product?
Insider’s segmentation capability — because of the high-level accuracy in our targeting. We were able to improve our engagement onsite. Key metrics such as conversions and AOV have improved, and our drop-off rate has reduced. What’s striking about the segmentation feature is that our campaigns deliver higher ROI. By using a combination of A/B testing and Smart Recommendations on web push, we achieved almost 10X ROI on these campaigns
What do you dislike about the product?
Sometimes our campaigns require some customization based on regional elements, which is not inbuilt on the platform.
What problems is the product solving and how is that benefiting you?
We wanted to improve our product recommendations and optimize our onsite engagement. Our existing product recommendations tool was not effective at delivering personalized recommendations. Also, we did not have owned channels such as web push, which made it challenging to bring back website visitors.
Recommendations to others considering the product:
Please explore all the functionaries
Knowledgeable team ready to help you grow
What do you like best about the product?
Our account managers are accommodating and always willing to use their experience to help our team reach some audacious goals. The platform is user friendly and very simple to follow.
What do you dislike about the product?
As a large business, we'd like to have access to more in-depth reporting. Particularly as we're sending a large number of manual and automated push's, at the moment the platform isn't able to give us a level of reporting that we'd like to help us make bigger strategic decisions.
What problems is the product solving and how is that benefiting you?
We've had several issues around data pulling through correctly, which miscommunicates our offers/products; however, the team worked quickly to get this sorted for us. Having direct contact has been fantastic for us as that one-on-one connection is helpful when you work at scale.
Easy-to-use and Effective tool to reach and convert our customer
What do you like best about the product?
The ability to reach, remarket and convert our customer that is shopping around for the best deals online through Web Push feature and Smart Recommendation engine. Easy to test different journeys and optimize with the fast responsive support from the Insider's team.
What do you dislike about the product?
Recommendation Engine, needs optimization
What problems is the product solving and how is that benefiting you?
Reach customers that left the purchase funnel.
I love to work with Insider and I highly recommend them!
What do you like best about the product?
Amazing customer experience. The Account managers are proactive and up to date with the newest trends. They are always suggesting ways to keep up with the momentum and we never miss a beat.
What do you dislike about the product?
Backend solution could be a bit more user friendly but it is not too bad.
What problems is the product solving and how is that benefiting you?
Many, our systems are quite outdated and with Insider we have the flexibility to activate so many solutions that otherwise wouldn't be possible
Onsite optimization with smart recommendations and greater ROAS from predictive ad segmentation
What do you like best about the product?
What we liked most was Insider’s smart recommender which helped us generate additional revenue and a 629% uplift in sales. InStory was another great feature which we like, it helped us improve our CTR by 34.16% thanks to the highly engaging recommendations we could display on top of the site. With Insider’s predictive advertising features we also achieved over 216% uplift in Return On Ad Spend (ROAS). Working with Insider we began A/B testing ad campaigns for maximum impact.
What do you dislike about the product?
The only thing we dislike is being unable to view performance and analytics across products together.
What problems is the product solving and how is that benefiting you?
Before using Insider we struggled with slow website loading times which resulted in poor quality user experiences. Once we started using Insider what we got was a one-point solution which included smart recommendations, A/B testing and web push tools with which we could generate additional revenue.
Recommendations to others considering the product:
The local support and guidance from the account managers at Insider is really amazing. It’s a great tool for onsite optimizations.
Great tool, with a great support team that helps test, learn and develop your ecom website faster
What do you like best about the product?
Insider’s A/B testing feature. Not only that, our account management team at Insider is constantly helping us optimize our campaigns by suggesting relevant scenarios and ideas, and we’ve seen that these always bring us good results. They are very proactive in helping us grow.
What do you dislike about the product?
Nothing until now, we are relatively new with the platform and haven’t faced any issues so far.
What problems is the product solving and how is that benefiting you?
We wanted to target our visitors with personalized engagements, depending on their location, the weather, and their behavior, sometimes we also want to try different variations of a campaign to see which works better. Insider’s conversion suite and A/B testing helped us tackle these challenges effectively. We generated significant incremental revenue and saw healthy uplift in conversion rates and AOV by using some of the scenarios suggested by the Insider’s team.
A great platform to test, experiment and optimize onsite experiences
What do you like best about the product?
Their panel is really easy to use and the features they have meets all our requirements when it comes to segmentation and website optimization. Insider’s A/B testing has really helped us with optimizing our onsite engagement, we were able to generate more than 12% ROI in 2019.
What do you dislike about the product?
It’s really hard to find something to dislike when their platform helps you achieve results efficiently.
What problems is the product solving and how is that benefiting you?
The challenges we wanted to address were website optimization and user segmentation — Insider’s platform helped us do both of these things effectively. One of these things we wanted to do to improve the experiences was to enable pre-select billing addresses, helping users make their purchases faster with pre-selected addresses, by automatically filling in the billing details. Through this we observed a CR increase from 58.91% to 60.99% in just a matter of days. It’s a great platform to test, experiment and deliver great personalization to customers.
Recommendations to others considering the product:
Try it, you will like it.
Top quality product recommendations
What do you like best about the product?
Opens up the entirety of the retailer's catalog for discovery
What do you dislike about the product?
There is nothing special that I dislike!
What problems is the product solving and how is that benefiting you?
Showcasing the most relevant products to potential customers is a better CX and reduces bounce rates
Senior Growth Marketing Manager - Martech & LeadGen
What do you like best about the product?
What really stands out about Insider is the ease of setting up campaigns and experimenting without having to depend on developers (frees up a lot of developer time so they can work on higher priority tasks). Insider’s account managers are very supportive and provide remarkable insights on how we can run effective campaigns and also provide consultative strategies on how we can use the platform effectively. We also love the A/B testing feature of Insider which has helped us test a lot of content variations and also understand which works better, and we’ve been able to achieve great optimization on our site this way.
What do you dislike about the product?
We have seen remarkable improvements and optimized our key metrics with Insider’s products, so there’s nothing major that we dislike. However, there are some technical aspects which require IT assistance but our account managers at Insider are always there to help us sort these out.
What problems is the product solving and how is that benefiting you?
We were looking for ways to personalize and optimize the onsite experience for our users and also conduct A/B testing of our campaigns to understand the content that works best. Being a brand in the hospitality industry, one of our main KPIs was to improve the number of people who would request to view our available rooms to rent, we call this lead submission. Using some highly engaging and interactive tools from Insider on our website, like hello bars, popups and personalized content blocks, we were able to optimize the onsite engagement and get more lead submissions. We’re seeing a growth in number of leads generated month on month, this tool is very promising.
Recommendations to others considering the product:
Very handy tool for companies who want to personalise their user journey and optimise their website without having to depend on technical teams. Strategic account manager from Insider team, works as a consultant for your company guiding you to solve your business problems using Insider.
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