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5,276 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Akash Singh G.

Best and multifunctional platform for social media management

  • February 10, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite had helped my team to advertize various social and rural development schemes and impact program's through social media campaigns. it is really beneficial platform to handle social media management like a pro.

Features such as post analytics, scheduling and calendar management that saves time and these are connected across many platforms. You can easily track and gauge your post and campaign performace.
What do you dislike about the product?
Sometimes the post gets failed due to unknown reasons and the integrations can be little tricky.
What problems is the product solving and how is that benefiting you?
It is a time saver tool that is making my social media management very smooth, availability of many SM features makes hootsuite productive and easy to use.


    Non-Profit Organization Management

Simplifies social posting and tracking

  • February 10, 2025
  • Review verified by G2

What do you like best about the product?
The visual interface is very intuitive. I like seeing what I've queued up on the calendar at a glance. The hashtag suggestions are a nice feature, too.
What do you dislike about the product?
I wish you could respond to social media messages on the platform. I also wish we could tag individuals on LinkedIn.
What problems is the product solving and how is that benefiting you?
I can quickly queue up social posts on all our platforms, which saves me time.


    Jasmine T.

Easy Peasy Lemon Squeesy!

  • February 10, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite has been an absolute game-changer for managing social media!
It saves loads of time by finding the correct @mentions for each platform, so there's no need to jump between apps.
It suggests hashtags and even creates AI-generated posts based on trending 'days of the year' – making content creation a breeze.
The social listening feature keeps me in the loop with what's trending, and I can quickly pull together reports to share with stakeholders.
Honestly, it couldn’t be easier to stay on top of social media!
What do you dislike about the product?
I haven't found anything yet that I don't like about Hootsuite
What problems is the product solving and how is that benefiting you?
It is saving me hours of work a month because I can post on multiple accounts in multiple social platforms at the same time.


    Kawtar A.

Game-changing convenience & customization

  • February 10, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite has been a real game-changer when it comes to managing our company's social media. We are still getting familiar with all of the features it has to offer, but we love being able to schedule our posts in advance and the ability to post to each platform at once. The new AI features that have been integrated are great and I'm sure will continue to advance in quality. Getting to share our posts as drafts to other team members is also a huge plus and allows our CEO to approve posts easily without taking too much time out of his day. Reviewing our progress and engagement across all the platforms allows us to make immediate changes to our strategy and provides a visual for what's working and what's not.
What do you dislike about the product?
I'm not sure if I just haven't figured it out yet, but it seems limiting when it comes to making posts with multiple slides. This could completely just be my unfamiliarity with all the tools, but if it is possible, its not obvious. The account / profile settings also has less-than-ideal UI. Sort of hard to navigate...the interface with connecting advertising accounts is a little weird and maybe should be organized with the initial social media account connection set up.
What problems is the product solving and how is that benefiting you?
Hootsuite helps solve the challenges of managing multiple social media accounts by providing a place for scheduling all of our posts, publishing, and monitoring content across various channels. It streamlines workflow by allowing me to plan and schedule posts in advance, ensuring a consistent and strategic content calendar.

Additionally, Hootsuite’s analytics tools provide great insights into engagement and our audience's likes and dislikes, helping me refine our social media strategy and make immediate improvements. The ability to track brand mentions and manage conversations on multiple platforms also makes it easier to engage with our followers and stay ahead of industry trends.


    Judee B.

Hootsuite the best platform for geographical diverse marketing teams

  • February 10, 2025
  • Review verified by G2

What do you like best about the product?
What I like about Hootsuite is that it's the best social media scheduling platform for geographically diverse teams. Secondly, as a non-profit organization, we receive discounts, allowing us to continue using and benefiting from the platform. Lastly, they listen to our feedback, which makes the experience even better.
What do you dislike about the product?
What I don't like about Hootsuite is that many features are only available in higher-tier packages, which we can't explore. For example, the social media listening integration with Talkwalker is something we find very interesting, but unfortunately, it's locked behind a paywall.
What problems is the product solving and how is that benefiting you?
I think Hootsuite's social media scheduling feature is incredibly helpful, especially during the holidays when we need to schedule all posts in advance. It allows us to plan efficiently, and having that overall view at the end of the year is invaluable.


    Joshua H.

Great professional tool

  • February 10, 2025
  • Review verified by G2

What do you like best about the product?
Great tool for posting to multiple accounts at once and awesome analytics
What do you dislike about the product?
The price is a little high to pay for just for the basic option
What problems is the product solving and how is that benefiting you?
I have no issues with Hootsuite. The backdraw would be the price for a year


    Laura P.

A MUST for all Communication Specialists

  • February 10, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite allows me to "set it and forget" all my social media posts. I love that I can post one message that spreads across all platforms, but also have the ability to access each channel seperately to tweak text and images where appropriate. Easy to use. Fairly priced.
What do you dislike about the product?
The only issue I have SOMETIMES is that the cropping tool for images (specifically for Instagram) does not always save. I'd love for the platform to automatically "fit to size" the image for each platform.
What problems is the product solving and how is that benefiting you?
Hootsuite gives users the gift of time. Instead of having to log in to each individual platform, I can upload all my content to every platform all in one place.


    Ingrid C.

An excellent and easy to use tool to manager your company's social media channels

  • February 10, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite is an easy-to-use and highly visual tool, which makes managing social media content straightforward. I particularly appreciate the scheduling optimisations that help increase post visibility by selecting the best times to publish. Another major advantage is the ability to manage multiple accounts across different platforms from a single interface, which is a real asset for my work.
What do you dislike about the product?
One major drawback is the integration of YouTube videos, especially the preview feature, which does not work properly. Given the growing importance of video content in social media strategies, this limitation is a significant inconvenience.
What problems is the product solving and how is that benefiting you?
Hootsuite allows me to plan all my posts in advance, which is a huge time saver. The ability to publish across multiple channels simultaneously is particularly valuable, streamlining the process and ensuring consistency across platforms. I also appreciate the flexibility it offers—I can easily edit posts, save drafts, and even make last-minute changes when needed. A major plus is the analytics tool, which provides detailed insights into past performance, allowing me to refine my strategy by post type, account, and other key metrics.


    Soham S.

Useful & User-friendly tool to manage multiple social channels

  • February 10, 2025
  • Review verified by G2

What do you like best about the product?
It's ease of use & clean UI. Very user friendly. Navigation is also seamless & not complicated. The report generation is also fairly simple. I have been using it for close to an year and it has definitely saved myself & my team a lot of time managing/scheduling content across multiple social media pages.
What do you dislike about the product?
I believe the limitation of number of competitor pages that you can track is a bit restrictive. Also the industry benchmark could do with a country or region wise filter.
What problems is the product solving and how is that benefiting you?
Hootsuite has definitely helped me in saving time by allowing us to easily manage & schedule social media content across multiple social media channels. The report generation feature is also a life-saver because of its ease of use & how quickly one can generate social media reports.


    Joel R.

Great platform for Social Media Managers

  • February 10, 2025
  • Review verified by G2

What do you like best about the product?
I love the simplicity of the platform. It's quick to create multiple posts across different social media platforms and have them scheduled to post in advance. The ability to record insights and compare over periods of time is valuable. We use it every day and it's an important part of our social strategy.
What do you dislike about the product?
Some of the insights are unclear and get removed without warning which is disappointing.
What problems is the product solving and how is that benefiting you?
We have multiple platforms that we post to several times a day and Hootsuite makes it easy to cross-post content that is customized to each platform in a quick and efficient way.