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External reviews

4,620 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Ruemelle S.

It's got all the social media tools I need to manage all our social media channels

  • November 15, 2024
  • Review provided by G2

What do you like best about the product?
Hootsuite is easy to use and has many functions and the customer support is beyond expectations and more
What do you dislike about the product?
Amplify features have the potential to be improved more
What problems is the product solving and how is that benefiting you?
Posting social media posts in one single place and seeing the results or the analytics all in one place.


    Joie F.

Hootsuite helps our team deliver exceptional social results

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
Hootsuite makes creating and scheduling posts a breeze. It helps keep our team organized so we can be effective when executing our social media strategy. Also, can't say enough about the team we work with at Hootsuite, they are such great partners for us and regularly go above and beyond.
What do you dislike about the product?
Sometimes tagging people on LinkedIn through Hootsuite can be tedious.
What problems is the product solving and how is that benefiting you?
Hootsuite allows us to manage all of our social accounts in one place. It provides visibility to all of our team members and saves us valuable time.


    Victoria V.

Great HootSuite experience with Davis and his team

  • November 14, 2024
  • Review provided by G2

What do you like best about the product?
The ease of use - the software is extremely user-friendly. The customer support has been top-tier and we haven't had any issues on that front. We were also able to implement and integrate easily from another platform which was of top concern to us.
What do you dislike about the product?
It's a bit expensive which can be an obstacle for smaller companies (although worth the price).
What problems is the product solving and how is that benefiting you?
Instead of posting across multiple platforms, this allows me to post in one place. Additionally this has a proofing/approval function that has been extremely beneficial to the marketing team. The calendar and analytics are also extremely helpful and heavily used on a day to day basis.


    Gina Tatiana P.

Great tool for different clients, just for one a little bit expensive.

  • November 14, 2024
  • Review verified by G2

What do you like best about the product?
I can take a look of all the brands we are managing and have an overview of what's going on.
What do you dislike about the product?
i've known Hootsuite for almost 10 years, and i've seen the changes but i don't feel them like groundbreaking. Sometimes is not enough for the needs of the work.
What problems is the product solving and how is that benefiting you?
Social listening integrated on the same tool is easier to handle and i can take almost a 360 look for reporting


    Bashar B.

Perfect when it works; frustrating when it glitches

  • November 14, 2024
  • Review verified by G2

What do you like best about the product?
It's simple to use and to roll out across an enterprise organisation.
What do you dislike about the product?
The platform can be glitchy. Sometime we can't schedule content and we get error messages that are hard to solve for. Often, we are told to clear our caches or use private browser windows to sidestep the issue.
What problems is the product solving and how is that benefiting you?
It helps us administer access to a global marketing and communications organisation.


    Kaitlyn Q.

Great tool that's always improving!

  • November 14, 2024
  • Review verified by G2

What do you like best about the product?
I like that there is a level of checks when posting content. I also love the AI caption writer.
What do you dislike about the product?
The performance difference on ads when posted through here vs directly on the social channel (specifically Meta). I wish there was also a way to get our accounts verified through here vs dealing with tiktok/meta/youtube individually.
What problems is the product solving and how is that benefiting you?
Having the social media management all in one place.


    Information Technology and Services

Not right for my company

  • November 14, 2024
  • Review verified by G2

What do you like best about the product?
Easy to use dashboard and simple interface.
What do you dislike about the product?
Very buggy system; high burden on customer (time investment) to get errors on dashboard acknowledged, trafficked, and fixed.
What problems is the product solving and how is that benefiting you?
Scheduling some content but depends on type of content on how useful it is.


    Consumer Electronics

State of the Art Social Management Platform

  • November 14, 2024
  • Review provided by G2

What do you like best about the product?
Hootsuite is a erobust tool for managing social media. It's easy to use and well laid out. You can keep track of all your accounts in one place, schedule posts ahead of time, and see how well your content is performing. It's also great for teams, as you can collaborate and assign tasks easily.
What do you dislike about the product?
Pernissions and approvals are a little tricky to figure out at first
What problems is the product solving and how is that benefiting you?
Hootsuite allows us to consolidate multiple global and regional accounts into a single platform. This simplifies tasks like scheduling posts, monitoring conversations, and analyzing performance. Through approval workflows and post histories, Hootsuite reduces the risk of human error and allows for accountability.


    Sarah W.

Hootsuite is a great partner for Higher Ed

  • November 14, 2024
  • Review verified by G2

What do you like best about the product?
Hootsuite offers many of the tools and functionalities that I need to manage social media for a post-secondary institution. I think what I love most though, is how engaged my customer success team has always been. If the platform isn't working how I need to it to work, they listen to my feedback, give me opportunities to provide my feedback directly to product team, they advocate for what I need to be added to the platform. Over the years I've watched Hootsutie grow and change and I can see many of my comments reflected in those changes. Having a tool that works for, and is easy for my team to use, is great, having a tool that works for me and evolves with me, thanks to the receptive team is a pretty cool thing.
What do you dislike about the product?
I'm an avid Content Library use and while the content Library is great, I can now see opportuities for an evolution to make it more user friendly.

I would like to see some more robust team management fuctionality that helps us ensure we don't miss a response window if an assigned team member doesn't action the content in time.

I'd be happy as a clam if Instagram's API would allow alt text from Hootsuite.
What problems is the product solving and how is that benefiting you?
Hootsuite allows us to easily manage and post to multiple channels quickly and efficiently.
The team functionality helps to increase collaboration.


    Michelle V.

Great for centralised social media management

  • November 14, 2024
  • Review verified by G2

What do you like best about the product?
The ability to manage it centrally and to collaborate with local social media marketing teams. The features that make this possible are the content library, tracking tagging and the great Inbox 2.0 setup.
It's easy to use, has an easy integration with ads, and I therefore found it easy to onboard our teams to implement Hootsuite as our central social media management system.
We're also impressed with their customer support team who address and resolve issues quickly and efficiently.
What do you dislike about the product?
It's not possible to filter posts in the calendar using the "tags", only the "campaign".
What problems is the product solving and how is that benefiting you?
They're making it possible to support different content types in the content library and Amplify. This would benefit me because it would make our content management process more efficient, which means I can better support our local social media teams.