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Powerful Engagement and Analytics Platform with great ease of use

  • By Amiya S.
  • on 11/07/2024

What do you like best about the product?
CleverTap's best and foremost differentiating factor is their unbeatable customer support team and the technical support team. We currently use Clevertap for it's various features but primarily for enagagement with push notifications and analytics for digging deeper and understanding our users. We almost use it daily for an everyday snapshot of data related to our app's performances as well as user engagement.
What do you dislike about the product?
For new users, it might take a while to get the hang of it, like any other new skill. Another thing that could be better is the data visualisation aspects as well as creating a dashboard view across multiple boards. We currently have different brands with each brand designed in a different project, a bird's eye view of all such projects is not possible.
What problems is the product solving and how is that benefiting you?
Clevertap allows us to view all of our data at a glance using their system generated dashboards. With the events and metrics that we pass, we have also created certain custom dashboards that are consummable on the business front.
We have extensively deployed automated nurturing campaigns for new users using the journeys feature. Regular push notifications can also be scheduled using clevertap, we could therefore schedule it for longer periods.


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