What do you like best about the product?

1. CleverTap has an intuitive UI which makes the tool super easy to use.
2. Great tool to identify user segments basis user behaviour, which also helps targeting the right audience for our business growth.
3. Their user analytics help prioritise product features and drive product roadmap.
4. Excellent and prompt service by the support team. They are available round the clock to assist us for any blocker we encounter.
5. The team promptly takes initiative to do audits on changes we implement.

What do you dislike about the product?

The login journey is a bit cumbersome with 2 steps authentications, using authication apps.

What problems is the product solving and how is that benefiting you?

User behaviour analytics help us drive our marketing campaigns and product innovations.
Real time tracking of user journeys help us prompty address issues that our customers are facing and proactively solve them.