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G2Crowd Buyer Intent Signals Created Pipeline for us
What do you like best about the product?
Metadata has experienced phenomenal success with buyer intent data from G2Crowd. The way we operationalize the data is two ways:
1 - Outbound emailing particular personas within accounts visiting our page/category section, using the attributes provided by G2Crowd as a way to personalize the email.
2 - Execute account-based advertising campaigns (using metadata.io), targeting the right personas within those exact accounts with personalized content.
Within the first month of running these operations, metadata.io has generated a clear ROI for our investment that revived a lost opportunity into CLOSED WON opportunity, closed an additional new new deal (6-figure deal), and generated dozens of opt-in leads/conversions from those accounts visiting our category page, our competitors page or our own page on G2Crowd. All from the first month.
1 - Outbound emailing particular personas within accounts visiting our page/category section, using the attributes provided by G2Crowd as a way to personalize the email.
2 - Execute account-based advertising campaigns (using metadata.io), targeting the right personas within those exact accounts with personalized content.
Within the first month of running these operations, metadata.io has generated a clear ROI for our investment that revived a lost opportunity into CLOSED WON opportunity, closed an additional new new deal (6-figure deal), and generated dozens of opt-in leads/conversions from those accounts visiting our category page, our competitors page or our own page on G2Crowd. All from the first month.
What do you dislike about the product?
The process of pushing the accounts from G2Crowd to an automated advertising campaign via social and programmatic channels is done with CSV files, but it's solvable using Zapier. Would be happy to see an integration between the two solutions, as well as others (e.g. outreach.io)
What problems is the product solving and how is that benefiting you?
- Know who is currently looking for our kind of solution
- See if existing customers are shopping around for other vendors and proactively preparing for it
- Automatically targeting high propensity to buy prospects with targeted advertising
- See if existing customers are shopping around for other vendors and proactively preparing for it
- Automatically targeting high propensity to buy prospects with targeted advertising
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#1 Customer Service and Expert in their space
What do you like best about the product?
Everything from the sales process, to the on-boading and on-going customer support at G2 Crowd is on point! Kudos to Kristina for always going above and beyond in working with us. We are learning everyday on how to use G2 Crowd features to better improve our funnel and conversion.
What do you dislike about the product?
Nothing that I dislike right now. The product has also come a long way compared to one year ago.
What problems is the product solving and how is that benefiting you?
Ability to distribute validation documents / reports that can improve our sales & marketing funnel and conversion
Recommendations to others considering the product:
Buy it now!
Easy onboarding
What do you like best about the product?
There is constant communication during the onboarding process, so that when questions arise, they are answered and resolved quickly.
What do you dislike about the product?
As someone being onboarded, there could be more clarity with the pricing and what you get with that pricing. Because of this, talks of up-selling happen from the beginning, which lends to confusion.
What problems is the product solving and how is that benefiting you?
Gaining brand recognition, and identifying potential leads and their place in the funnel. Visibility and lead gen are the main benefits.
Great social proof, great support.
What do you like best about the product?
In addition to helping us differentiate our products from our competitors, G2 Crowd provides authentic, trusted social proof for buyers researching products. If a consumer searches for reviews of our products, G2C is the first thing they see. The badges, Grid and reference pages are great for sales enablement.
Our EAM and CSM are amazing and always quick to respond, jump on a call, or meet with our stakeholders to ensure we're getting the most out of our subscription. They're willing to do some leg work for us whenever needed (I ask a lot of questions and tend to be a bit of a squeaky wheel).
Our EAM and CSM are amazing and always quick to respond, jump on a call, or meet with our stakeholders to ensure we're getting the most out of our subscription. They're willing to do some leg work for us whenever needed (I ask a lot of questions and tend to be a bit of a squeaky wheel).
What do you dislike about the product?
Sometimes the algorithm will prioritize reviews that are neither recent or the most helpful, because they're verified or lengthy, but doesn't take context into consideration.
Major increase in subscription price this year, but comes with a lot more functionality and tools to leverage (that we're still getting acquainted with). High cost for SMBs, but so valuable.
Major increase in subscription price this year, but comes with a lot more functionality and tools to leverage (that we're still getting acquainted with). High cost for SMBs, but so valuable.
What problems is the product solving and how is that benefiting you?
G2 Crowd has helped us position and differentiate our products in a very crowded and volatile industry, as well as given us insight to our customer's journey. We're looking forward to leveraging the new features available to us to generate SQLs and better enable our sales team to leverage the social proof G2 provides.
No One Collects More Trustworthy Reviews Than G2 Crowd! Easy to Implement and Use!
What do you like best about the product?
We really enjoy the G2 Crowd Grid that displays ClockShark alongside other similar time tracking software. Not only is it easy to see how our position changes as we collect more reviews, but this Grid can be embedded in marketing pages to provide leads with a real-time grid view.
We also really love working with the team at G2 Crowd. Danny took extreme care to understand our company needs and expectations, and even sent us a signed "thank-you" note after our first webinar. (Who does this? Uhm...Danny does!) Our implementation specialist Kelly slowly and meticulously explained how to get our listing set-up. She transformed a super daunting job into very easy subtasks, and weekly met with us to review our progress. It was like eating an elephant, one bite at a time...but with less mandible engagement. Ashley, our main point of contact at G2 Crowd, has overseen our entire G2 Crowd journey, and is quick to resolve any concerns we have. Like, greased lightning fast!
We also really love working with the team at G2 Crowd. Danny took extreme care to understand our company needs and expectations, and even sent us a signed "thank-you" note after our first webinar. (Who does this? Uhm...Danny does!) Our implementation specialist Kelly slowly and meticulously explained how to get our listing set-up. She transformed a super daunting job into very easy subtasks, and weekly met with us to review our progress. It was like eating an elephant, one bite at a time...but with less mandible engagement. Ashley, our main point of contact at G2 Crowd, has overseen our entire G2 Crowd journey, and is quick to resolve any concerns we have. Like, greased lightning fast!
What do you dislike about the product?
I have no complaints about the product, staff, or service at G2 Crowd. One observation is that G2 Crowd prizes quality reviews, and there can sometimes be a delay between review date and the day it posts to your account. Don't wig out: It's TOTALLY normal! They will carefully vet all reviews to make sure they are being submitted by actual software users. Fake news, fake reviews, Pokemon -- the team at G2 Crowd catches it all.
What problems is the product solving and how is that benefiting you?
We've witnessed increased quality in the reviews of our customers. It's also very easy to contact reviewers through the G2 Crowd portal if you want to follow up with them.
We enjoy a steady flow of new leads who have encountered us on G2 Crowd in their search for a time tracking software. It's easy to track all leads using G2 Crowd's leads portal.
We enjoy a steady flow of new leads who have encountered us on G2 Crowd in their search for a time tracking software. It's easy to track all leads using G2 Crowd's leads portal.
Recommendations to others considering the product:
G2 Crowd goes above and beyond to make sure you are fully acquainted with their platform. Be sure to be open and transparent with your business needs so they can make the proper recommendation for you.
Excellent onboarding process
What do you like best about the product?
We recently sign-up to G2 Crowd and have been extremely impressed with their onboarding process. Their team is well-organized and highly responsive. It's certainly made a very positive impression and has given us ideas for how we can improve our own onboarding process at Qarrot.
What do you dislike about the product?
So far, we're extremely satisfied with our entire G2 Crowd experience.
What problems is the product solving and how is that benefiting you?
We're aiming to create more awareness and drive more high-quality leads to our website through G2 Crowd. We believe that referral traffic of this nature will be a critical part of our overall acquisition efforts.
Very good structured on-boarding process
What do you like best about the product?
The on-boarding process is quite time consuming but due to a really step-by-step on-boarding process very easy. We received help and answers to our questions very fast and never got stuck without help.
What do you dislike about the product?
The backend interface is a little bit old school and sometimes not very intuitive. We would also like to have more possibilities for rules based for the customer intent emails.
What problems is the product solving and how is that benefiting you?
We can ensure that possible customers can find us on all platforms, access lead data from another source and can reach out to this people.
Using G2crowd for 1 year now
What do you like best about the product?
- Buyer intent data: Having the ability to see who is currently viewing your page, comparing you with which other solution is a great way to find out momentum.
- Video reviews
- The grid: The better positioned on the grid, the more leads you will get. It is surprisingly how companies are nowadays shortlisting suppliers solely based on the grid.
- Video reviews
- The grid: The better positioned on the grid, the more leads you will get. It is surprisingly how companies are nowadays shortlisting suppliers solely based on the grid.
What do you dislike about the product?
Overall a great platform with great people behind it.
The only remark I have is that while giving a lot of feedback, it sometimes takes a while before things are actually happening.
Would also like to see even more best practices from the Customer Success Team.
Presence in Europe, however they are heavily investing in the European marketing going forward, which is a big plus for us.
The only remark I have is that while giving a lot of feedback, it sometimes takes a while before things are actually happening.
Would also like to see even more best practices from the Customer Success Team.
Presence in Europe, however they are heavily investing in the European marketing going forward, which is a big plus for us.
What problems is the product solving and how is that benefiting you?
G2crowd helped us with scaling the US and UK market.
We also learned a lot from the insights that we gained from the Buyer Intent Data.
We also learned a lot from the insights that we gained from the Buyer Intent Data.
The Premier Platform for Software Reviews
What do you like best about the product?
Easy UI, exceptional account management, and great lead data. Also, the platform keeps improving!
What do you dislike about the product?
Some of the services can be a bit on the pricey side.
Easy to use + great team
What do you like best about the product?
We work with a very responsive, helpful team that consistently delivers on deadlines (even when we don't always return the favor) and guides us through efforts to gather reviews. Shout out to Andrew for his jovial persona on calls- he made G2Crowd my favorite vendor to check in with.
What do you dislike about the product?
As a demand-gen marketer with lead goals to hit, we were hoping to see more direct leads coming from our G2Crowd profile. While I don't doubt the broader value of the platform (and the exposed visitor data gives very clear evidence of a role it's playing in the buying process), it's tougher to assign value to that in a ROI focused environment at a large corp with established sales systems.
What problems is the product solving and how is that benefiting you?
G2Crowd is becoming a part of the buyer journey that we can't ignore. By driving more reviews, our profile becomes an increasingly good picture of what our customers love about us - and helps point to where we can improve. By working directly with G2Crowd, we're better equipped to reach out to our customers to gather reviews. We've also, with their assistance, found more ways to use our reviews as part of our sales process, arming our sales team with real quotes from real customers to help prospects decide whether to buy.
Recommendations to others considering the product:
If you pay attention to the depth of information available (from yours and your competitors' reviews), there is a ton to get out of working with G2Crowd.
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