What do you like best about the product?

ActionIQ has a wonderful team of experts that not only know their product like the back of their hand but also take the time to understand your business goals and how their platform can help you achieve. They are proactive with bringing new ideas and developing roadmap for key initiatives to accomplish to keep the entire organization accountable. In addition, their reps are wonderful at training and providing the resources needed to get those using up to speed.

The platform itself is user friendly and a great way to organize all first party data, generating customer journeys and doing so at scale.

What do you dislike about the product?

Reporting capabilities and the need to incorporate SQL in some instances of the audience generation process.

What problems is the product solving and how is that benefiting you?

Acition IQ helps our business organize on first party data, site activity, generate customer journeys for retargeting and reach these users through our digital platforms.