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Blueshift has made it easier for us to create and deploy segmented campaigns
What do you like best about the product?
Support: Our account rep is always quick to respond with help or answers to our questions. Other platforms in the past have been slow to respond to tickets. It's extremely valuable to have a dedicated Customer Success Manager to help troubleshoot problems promptly.
Onboarding: The onboarding process was really smooth. Their team worked with our teams to help get the tool set up and to migrate our existing campaigns. Throughout the entire process, our team really felt supported.
Ease of segmentation and targeting: Blueshift has intuitive tools like predictive scoring to help us target audiences based on behavior.
Onboarding: The onboarding process was really smooth. Their team worked with our teams to help get the tool set up and to migrate our existing campaigns. Throughout the entire process, our team really felt supported.
Ease of segmentation and targeting: Blueshift has intuitive tools like predictive scoring to help us target audiences based on behavior.
What do you dislike about the product?
I wish that Blueshift had more integrations with other tools or had some functionality built into the platform (like the ability to survey users and apply to segmentation)
What problems is the product solving and how is that benefiting you?
We used to use Responsys for our email communications and it was a very clunky platform. Blueshift has made it much easier to create segmented email programs based upon behavior and A/B test various attributes.
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A great platform
What do you like best about the product?
Blueshift is a great CRM platform for business. For someone who has never heard of Blueshift before, I didn't have difficulty exploring the whole platform. Now I use it as if I've been for years.
What do you dislike about the product?
There are some features that it lacks but I already requested it and the Support Team said it's in the queue. I'm very grateful that the support team is responsive.
What problems is the product solving and how is that benefiting you?
Reaching out to our audience, segmentation, content development and customization, data syncs, data analysis, and reports, calendar-ing, and some more features.
Robust Campaign Builder with Responsive Support
What do you like best about the product?
Creating campaign journeys is a very intuitive process that includes all the features you need (omnichannel, using filters, time optimization, a/b testing features, and more...) The visual layout while creating journeys is my favorite part. Customer support is always very responsive and responds typically within a day.
What do you dislike about the product?
Connecting and integrating with some outside apps costs an extra subscription fee and it isn't entirely clear which apps cost more money and which ones don't. Not a huge dislike but just something to note.
What problems is the product solving and how is that benefiting you?
Blueshift helps us to better segment our customers to ensure timely and correct communications are going out. This benefits us by engaging with our best customers and maximizing their value as well as retaining customers who may be about to churn.
A strong partnership
What do you like best about the product?
Ease of segmentation – Provide multiple options to form segments, dissect our lists and customer activity and look at niche segments. This is a step above other existing tools in the market
Reporting is intuitive and advanced. One can select from a range of parameters.
Onboarding was smooth, troubleshooting was good and prompt
Interface is clean and intuitive
Documentations were simple and have helped our tech team install various new events and API calls on our websites
Email builder/Creative Studio is easy and intuitive
Self-learning was not too complicated as compared to other existing tools in the market
Blueshift team has been quick to reply to queries, connect us with relevant people, even those who have been in IST
We now have a cleaner list as our bounces have substantially reduced, our deliverability has improved massively as well
Reporting is intuitive and advanced. One can select from a range of parameters.
Onboarding was smooth, troubleshooting was good and prompt
Interface is clean and intuitive
Documentations were simple and have helped our tech team install various new events and API calls on our websites
Email builder/Creative Studio is easy and intuitive
Self-learning was not too complicated as compared to other existing tools in the market
Blueshift team has been quick to reply to queries, connect us with relevant people, even those who have been in IST
We now have a cleaner list as our bounces have substantially reduced, our deliverability has improved massively as well
What do you dislike about the product?
We have been just using it to send mass emails - other features like ‘Syndication’ aren't working for us. The Blueshift team has taken more than due time to solve this issue for us.
Post onboarding the problem resolution has been lackluster. Though Blueshift is quick to reply on tickets, the resolution usually takes a lot of time
Documentation is less than perfect for campaign executors
There are various areas of improvement – product knowledge, ‘Syndication’, duplication of records, issues in drip campaigns,
A lot of features are still getting improved or developed (eg syndications, some parts of segmentations)
Post onboarding the problem resolution has been lackluster. Though Blueshift is quick to reply on tickets, the resolution usually takes a lot of time
Documentation is less than perfect for campaign executors
There are various areas of improvement – product knowledge, ‘Syndication’, duplication of records, issues in drip campaigns,
A lot of features are still getting improved or developed (eg syndications, some parts of segmentations)
What problems is the product solving and how is that benefiting you?
Its helping us in our email marketing campaigns. The deliverability of our newsletters has improved. Segmentation also allows us to make campaigns more targetted.
Blueshift Review
What do you like best about the product?
A simple and powerful tool that is intuitive to use. When doing more complicated work, the support team is very helpful.
What do you dislike about the product?
Segmentation tools could potentially be better, such as adding SQL queries or other tools
What problems is the product solving and how is that benefiting you?
Engaging and interacting with customers using cross channel campaigns and AI recoomendations
Blueshift
What do you like best about the product?
The creative freedom that blueshift allows when creating emails with html.
What do you dislike about the product?
Building segments is a little complex and could be simplified. And, the analytics side isn't as informative as I would like regarding revenue tracking.
What problems is the product solving and how is that benefiting you?
Blueshift is helping me find out which CTAs our customers prefer by a/b testing
My experience with Blueshift
What do you like best about the product?
Blueshift has exceptional capabilities for messaging, audience targeting, and sophisticated campaign creation
What do you dislike about the product?
Sometimes it feels like certain features or functionality is missing. For example, subject line testing is more difficult than it should be, because if you do an SL test on a branch, you can no longer do an entire creative test.
What problems is the product solving and how is that benefiting you?
They have accepted some feature requests that improve campaign functionality and automation. Their new feature to filter based on events in segment-triggered campaigns is very useful and helps us create smarter campaigns
Great CDP for marketing
What do you like best about the product?
You can create single user profiles integrating data from different sources to later activate those profiles. Easy to integrate, we use Google Tag Manager. Creating campaigns is simple and intuitive. Segments are powerful to trigger campaigns for different users. Recommendations are very accurate and creative studios work very well.
What do you dislike about the product?
Website recommendations and images still require the cooperation of Blueshift team to make them work but we were informed that this will be solved in September 2022.
What problems is the product solving and how is that benefiting you?
Creating one to one personal recommendations with ecommerce customers to be more relevant and increase conversion rate and overall conversions. We've seen a sharp increase in conversion of one to one messages.
A great tool that make the difference
What do you like best about the product?
I like the interface of the tool and also the possibility to create emails with a wysiwyg interface
What do you dislike about the product?
I dislike that we can't see who is the last person to modify the template, we always see the creator.
What problems is the product solving and how is that benefiting you?
As a designer i have access to the html and can do some modifications by myself
Helps in scaling lead generation and funnel conversion
What do you like best about the product?
It really helps us scale our lead generation and optimization. I love Blueshift's UI.
What do you dislike about the product?
Blueshift doesn't have native integration with all the major tools.
What problems is the product solving and how is that benefiting you?
Lead generation and increasing our funnel conversion is one of the key features that Blueshift possesses and it really helps us to scale our website conversion.
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