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Messy
What do you like best about the product?
Blueshift is a powerful platform which is capable of allowing you to conduct disruptive CRM. The fact that it allows you to build custom attributes and events is key.
What do you dislike about the product?
Blueshift is can be very slow at times taking long to load certain queries. It's UI is also unfriendly as certain things tend to be unclear and hard to understand. Communication with the platform is slow and confusing given the long distance.
What problems is the product solving and how is that benefiting you?
It allows us to conduct mass personalised CRM which is otherwise hard on other platforms. It also allows us to fire custom data which is crucial for our CRM approach.
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My Blueshift Journey
What do you like best about the product?
I guess the support teams are very easy to work with and always have a swift response / resolution to the issues reported to them.
What do you dislike about the product?
Data representation on reports and dashboards could be improved while and post the analysis phase.
What problems is the product solving and how is that benefiting you?
Data Analysis.
Trying to figure out which campaign has been more beneficial to customers as compared to others. Also, it lets us report and analyse on different email attributes such as open rate, unique clicks, emails sent, bounce rate etc
Trying to figure out which campaign has been more beneficial to customers as compared to others. Also, it lets us report and analyse on different email attributes such as open rate, unique clicks, emails sent, bounce rate etc
Recommendations to others considering the product:
Recommended for reporting purposes and the fact that this can be automate too !
Easy to use and design features are great!
What do you like best about the product?
So, I like the fact that you can do a lot in the design function, pretty much create whatever you like. It's clean and easy to use. Also, another thing which is great is the trigger function, being able to send a second email based on non-openers and time that email is such a great function.
What do you dislike about the product?
Two things I dislike about Blueshift. The first one is not so bad when you get used to it, but the whole layout, the template is quite confusing. Shouldn't there just be a template? The second one is the automation...It's literally very confusing and really doesn't save time. The whole going into each field and choosing a recommendation - User to insert one image don't save time.
What problems is the product solving and how is that benefiting you?
Website traffic from emails has definitely improved! The reporting is great and overall it works really well integrating with our CRM.
Recommendations to others considering the product:
- Great for integrating your CRM
- Awesome design features
- Automation available
- Slick reporting
- Awesome design features
- Automation available
- Slick reporting
Awesome CRM
What do you like best about the product?
Segmentation speed, data views.and more filters to it Its easy to segmentation automation narrowing down the user. Scheduling the campaigns in advance. personalized flows
What do you dislike about the product?
The site loads slow some times and the segmentation needs refresh. also, while uploading a huge file it takes a lot of time and its difficult to schedule campaigns on time
What problems is the product solving and how is that benefiting you?
Personalized flow and automated flows. scheduling app notification and emails. narrowing the segments and creating custom segments. Template optimization.
Recommendations to others considering the product:
yes, its a very useful to analyse data and user journey
Great tool for Marketing Automation.
What do you like best about the product?
1. The segmentation is advanced. Blueshift has a branched OR and AND conditional structure which can handle complex segmentation.
2. How programmable it is. A lot of data is spread across in google sheets and internal database. Blueshift's API has covered all of my use-cases in Urban Ladder.
3. Pricing. Blueshift is one of the most affordable services in the market for the level of quality they provide.
2. How programmable it is. A lot of data is spread across in google sheets and internal database. Blueshift's API has covered all of my use-cases in Urban Ladder.
3. Pricing. Blueshift is one of the most affordable services in the market for the level of quality they provide.
What do you dislike about the product?
1. UI can be better.
2. Customer service could be more efficient in resolving queries.
3. There's no customer analytics.
2. Customer service could be more efficient in resolving queries.
3. There's no customer analytics.
What problems is the product solving and how is that benefiting you?
1. We use Blueshift for CRM.
2. Blueshift has enabled us to do promotional programs which are otherwise difficult to execute.
3. We ran Email experiments with multiple templates and frequency
2. Blueshift has enabled us to do promotional programs which are otherwise difficult to execute.
3. We ran Email experiments with multiple templates and frequency
Great Marketing Automation for Ecommerce
What do you like best about the product?
The fact that once a lot of data points start flowing in, the ways in which you can automate email campaigns is amazing. I personally like drip campaigns to my custom segments.
What do you dislike about the product?
I am yet to explore having attributes for emails. These attributes would be my custom data that I can upload against my users or new users. This custom data is not a part of the data base. Plus the email designing is complicated for a newbie.
What problems is the product solving and how is that benefiting you?
We send service and pre-sales email to our base of signed up customers and those interested in our products. Service emails are something my team uses it to send reminders, send triggered emails on few events being triggered. We also use the feature to send an email when a customer enters a Segment.
Recommendations to others considering the product:
Go for it if you are looking to automate emails and push notifications if you are e-commerce and have all the data being captured. In that case, creativity on emails is the only limit for any organization.
Useful Platform for Email Design and Delivery
What do you like best about the product?
Overall it is an easy platform to develop your emails, there are many features that allow the flexibility of design and constancy of brand. The ability to test and send tests to multiple users is great as is the wisiwyg viewport for the design.
What do you dislike about the product?
I do wish it was easier to create more responsive emails without having to add the extra tags for mobile compatibility. In many email platforms the responsive email is nearly automatic in Blueshift not quite as easy.
What problems is the product solving and how is that benefiting you?
Using Blueshift helps to streamline the email process, being able to store the assets for faster, easier access is a definite plus. Having access to all of the company-wide emails is useful as well.
Easiest renewal decision ever
What do you like best about the product?
1. If you use Segment there isn't any other ESP or recommendation engine that is this easy
2. If you are in travel and you need messages to be sent based on check-in or check-out dates they are the only ones who make this easy.
3. Their team and customer service is ridiculously good, if it weren't for them we would have to hire another staff member.
2. If you are in travel and you need messages to be sent based on check-in or check-out dates they are the only ones who make this easy.
3. Their team and customer service is ridiculously good, if it weren't for them we would have to hire another staff member.
What do you dislike about the product?
They use email for the their two factor auth and I would prefer to be able to use 1Password or text.
What problems is the product solving and how is that benefiting you?
We send and manage all email and SMS campaigns with Blueshift. It's very easy to setup and manage and ties into our system with minimal effort. The recommendation engine makes the messages we send perform better than regular emails.
BlueShift is great for text and email a/b testing
What do you like best about the product?
We're a small start up and love to test different types of retargeting whether it's our users or guests who have booked. BlueShift allows us to easily create different ways via email and text to test out which are the most successful ways of reaching specific audiences based on the events they have triggered.
What do you dislike about the product?
You do work pretty often with the BlueShift team when it comes to start something new because the platform itself isn't super intuitive and does require a walkthrough. It's not a dealbreaker but it can be frustrated to not operate through a completely intuitive platfom.
What problems is the product solving and how is that benefiting you?
We're able to target very specific audiences for a variety of purposes. It allows us to really make sure we're not spamming those who shouldn't receive an email and targeting those who fit the message the best.
Analyst Happy with Clean and Automated Email Marketing Reporting
What do you like best about the product?
I'm a big fan of the automated reporting that allows me to keep my finger on the pulse without having to constantly remember to login. This is also really useful if you're looking to implement an ingestion of the data to some sort of warehouse, given that it is a good, clean file that is sent in a consistent format. This can elevate email marketing reporting and really help integrate it into the greater scheme of reporting for a company.
What do you dislike about the product?
Some of the implementation was a bit tricky to navigate, but it was overall a smooth and positive experience. I know that Blueshift is branching out, but it still does really feel geared towards just email marketing. Making some of the other Marketing streams more robustly implemented into their product would open up possibilities to it being used in other ways as well.
What problems is the product solving and how is that benefiting you?
We want to track and optimize our Email campaigns. Blueshift is well-geared as a platform towards making that a really achievable goal. It helps us track everything we need, such as Email clicks. We now have a consistent stream of exactly the data we need to help power and guide our decisions forward.
Recommendations to others considering the product:
It is robust for email marketing tracking. I would recommend understanding ahead of time all of the ways in which you intend to use it so that you can better guide the implementation process. Automated reports are a huge help, so make sure to take the time to really understand how to set that up and send it to your inbox at a regular cadence. It may seem unnecessary at first, but you are unlikely to regret setting that up for yourself down the line. Lastly, read over some of their documentation before you try to implement (unlike me).
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