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Customer Data Platform

Blueshift | 1

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External reviews

275 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Information Technology and Services

Intuitive platform with good customer service

  • August 17, 2021
  • Review provided by G2

What do you like best about the product?
It's a comprehensive, user-friendly, robust platform with tons of cutting-edge features. Blueshift makes it super easy to build campaigns, pull reports, and look extensively into data. I've found the email heat maps extremely useful and have helped us make meaningful strides in CTA placements.
What do you dislike about the product?
Although Blueshift is a great platform we have ran into small quirks like GIF's not uploading correctly. Nonetheless, customer service has been great and issues are fixed rather quickly.
What problems is the product solving and how is that benefiting you?
Blueshift has helped us make better data-driven decisions in terms of email marketing thus far. We have such great insights into email metrics, and it's helped us with our automation strategy.


    Automotive

Good program... but a lot of areas for improvement

  • August 16, 2021
  • Review verified by G2

What do you like best about the product?
Blueshift makes it easy to export syndications to other social media pages, it also allows for dynamic email creation, as well as it makes it easy to set up campaigns.
Blueshift also has an incredibly helpful support staff.
What do you dislike about the product?
In the customer lookup, I wish there was a way to apply multiple filters and export large quantities of people.
I wish there were non-HTML Shared assets.
I would like for there to be more information on email performance ie, load speed & how it looks across multiple devices and email providers
There are a significant amount of bugs in the visual editor. It is quite common that I will do the exact same thing twice, and it will look different both times.
The blueshift preview is often incorrect, and emails often look significantly different in Gmail.
What problems is the product solving and how is that benefiting you?
The biggest problem blueshift has solved is though its ability to use liquid script to customize offers based on elements that we add as custom attributes.
Recommendations to others considering the product:
The program is extremely easy to use and the support is amazing. However, there are regular bugs that can make working in the program difficult and the visual editor is not as advanced as many competitors' programs.


    Real Estate

Excellent Integrated Marketing Platform

  • August 16, 2021
  • Review provided by G2

What do you like best about the product?
The integration of recommendations, web content and omnichannel communications is really incredible for a small marketing team trying to achieve more than is reasonable.
What do you dislike about the product?
The setup has been very challenging with issues being identified very late in the process.
What problems is the product solving and how is that benefiting you?
The problem we are solving is getting customers customized products via their preferred communication channel.


    Printing

Very friendly for all types of consumer marketers + developers

  • August 16, 2021
  • Review verified by G2

What do you like best about the product?
Great data and customer journey visuals
What do you dislike about the product?
Does not integrate directly with Webflow
What problems is the product solving and how is that benefiting you?
We are better able to send relevant and personalized content to our customers across their journey. Departments outside of marketing have a greater understanding of our efforts and their positive impact on the business.


    Management Consulting

Good Product-Needs Some Tuning

  • August 16, 2021
  • Review verified by G2

What do you like best about the product?
Once clients are loaded, the start time to begin emailing clients is low.
What do you dislike about the product?
The schema design and overall data flow into the platform feel a bit unstructured, I'm not sure there is a way to fix it.
What problems is the product solving and how is that benefiting you?
The problem we're addressing is to allow a lead to turn into a client by nurturing their process by emailing them at structured times throughout the buying lifecycle.


    Roberta Z.

A great CRM platform, but the UX could be improved

  • August 14, 2021
  • Review provided by G2

What do you like best about the product?
I have been using Blueshift for more than two years now, and I can say it's a great CRM platform. It offers all the functionalities that we need in order to execute our marketing omnichannel strategy. Their Customer Support is also very responsive and attentive to our requests, including the ones tailored to our needs, so my feedback about Blueshift is extremely positive.
What do you dislike about the product?
I have seen the product develop during the past two years and I think there are still some UX/UI improvements that could be done in order to make the platform even better. Sometimes it takes some time for the platform to load (campaigns, results, data export, etc.), however, that doesn't happen often.
What problems is the product solving and how is that benefiting you?
We chose Blueshift to automate our campaigns (B2C) and to feature dynamic content recommendations inside our communications. Their Predictive Studio also offered us tools that we never had before, and that's something we're currently exploring.


    Natalie O.

Excellent communication and timely efforts.

  • August 13, 2021
  • Review verified by G2

What do you like best about the product?
I tremendously appreciate the time and effort blueshift has spent on developing my skills and understanding of the platform. I would like to personally thank Blueshift for allowing me the time and patience to grow as an email specialist, just graduating college 6 months prior.
I would specifically like to call out the customer success managers that blueshift has provided us. I have yet to be rejected additional time to ask questions or walked through a new process. They have continuously exceeded my expectations by going above and beyond the original ask.
What do you dislike about the product?
I would like to see a deeper dive into ideas and/or recommendations that are tailored to our specific field of work. Sometimes I feel as if the ideation sessions are universal with all other clients.
What problems is the product solving and how is that benefiting you?
Since this is my first time working in the role of an email specialist, there has been a substantial about of problems that have been solved. A few that come to mind: the ability to segment on every category, insight into new and innovative processes (SMS & AI), the effectiveness of syndication (Cross channel efforts), and the multifaceted understanding of individualization and personal experiences (ex: Send time optimizations, Abandoned cart, and Welcome series).


    Annia B.

Blueshift has made it easy for us to automate marketing campaigns in a more intuitive way.

  • August 13, 2021
  • Review verified by G2

What do you like best about the product?
The Blueshift team is always ready to help us find a solution to our numerous requests and inquiries. The support has been top-notch.
What do you dislike about the product?
There have been wonderful improvements done on the UI, however, I think there's still a bit of room for improvement. It took a non-technical person like myself a bit of time to adjust to the platform.

Also, the platform itself is not as plug-and-play as we assumed it would be when we had our first demo. It has taken a lot for us to get to the point of where we are with our account (not saying this is totally on Blueshift)
What problems is the product solving and how is that benefiting you?
Automation was one of our biggest issues. We were using tools that didn't have the functionality to ingest customer records from our data warehouse, we had to upload all our campaign lists manually (talk about stale data!)

With Blueshift, we have the ability to talk to our customers at various touchpoints in their journey and we don't have to use several man-hours to do this.


    Jenny D.

Great platform and great customer service

  • August 13, 2021
  • Review verified by G2

What do you like best about the product?
Blueshift is great because you can create emails that are relevant to their user, their interests, and their interactions with our brand and website. The customer support team is always happy to help and come with solutions quickly, succinctly and work with me to make sure that I can continue to use the platform they offer.
What do you dislike about the product?
One of the downsides with Blueshift is that there is a lot of technical requirements, which means unless there is someone on the development team who is specifically working on Blueshift, it can restrict it's usage. After all, you can't use this platform correctly without the data!
What problems is the product solving and how is that benefiting you?
Blueshift has allowed us to send targeted recommendations to users based on a number of their attributes and attributes with the products on our website which has increased our engagement rates immensely.
Recommendations to others considering the product:
Ensure that you have a good IT or development team who will be able to provide ongoing support to use Blueshift.


    Financial Services

Blueshift Review

  • August 12, 2021
  • Review provided by G2

What do you like best about the product?
I loved Blueshift Academy when I first started working in the platform!
What do you dislike about the product?
One major issue for me is the inability to clone a branch. We would be much more efficient as a team if we had that capability.
What problems is the product solving and how is that benefiting you?
We learned through talking with the Blueshift mobile team that we had an issue within our app resulting in reporting errors. Very thankful for that insight!