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Very complete platform - Everything that a CDP needs to be
What do you like best about the product?
What I like the best is the huge list of built-in connectors and also some workflows to help with the customer unification; without that, the implementation type would be at least double, but this helped us SO MUCH that this function alone makes the whole platform worth it, i LOVE IT, it is way better than previous providers that I've worked with
What do you dislike about the product?
I didn't like the lack of documentation for the "hidden" workflows, such as the customer unification one. Our work would be more accessible if the Treasure data team had all workflows documented, and it would also be easier to get new partners
What problems is the product solving and how is that benefiting you?
We are efficiently solving some problems such as customer data centralization and some organizational stuff; The customer unification workflow is simply the best. It solves the majority of the issues that we would have if we need to set up everything manually; with the Treasure Data platform, we can centralize everything that we need and also quickly activate segments to marketing activation tools without having to use some middleware, and this is a HUGE benefit when compared with others CDPs
Recommendations to others considering the product:
I would recommend to everyone that needs a CDP to try the Treasure data one since its one of the easier to learn and also the most complete with built-in features such as connectors and the ability to write python code
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Everything i need from a CDP in a single place, just perfect
What do you like best about the product?
The tools and simplicity of handling the platform
What do you dislike about the product?
I didn't like the audience studio UI. But with the V5 version, everything has been improved
What problems is the product solving and how is that benefiting you?
We had a problem with creating a unique ID for all my clients. Thanks to TD Unification Workflow, everything was resolved, and the client satisfied
Great tool for CDP
What do you like best about the product?
Treasure Data has many rich APIs, so you can connect to any of your customer data source and can be unified . Its query retrieving and analysing performance is at its best. A great tool to analyse your customer data.
What do you dislike about the product?
So far I liked the tool for the options and performance it is providing.
What problems is the product solving and how is that benefiting you?
We were getting data from different sources, with Treasure Data we have loaded our siloed customers data from mobile, web, sms and offline sources and unified it at one place to do our analysis and reporting.
Recommendations to others considering the product:
Great tool to do your customer data analytics.
Treasure Data user
What do you like best about the product?
The integrations with data sources, the schemaless databases, and the bespoke segmentation possibilities make Treasure Data a great CDP. We've had the pleasure of rolling out globally, and the availability of how we can connect to multiple data sources and build workflows with the help of the TD support team is excellent.
What do you dislike about the product?
It's a little bit clunky and needs better UI to help with the ease of performing tasks. We're currently training users, and it's not as easy to filter while building segments.
What problems is the product solving and how is that benefiting you?
We're building multi-brand and data source segments to help with consumer marketing campaigns. We're reaching new audiences of unknown site visitors and have a quicker turnaround to target them with relevant campaigns.
Best CDP on the market
What do you like best about the product?
It helps me to track all our users. ETL workflows are really good. Live 24/7 support with a person that actually knows something. A tech person.
What do you dislike about the product?
Lots of addons cost more and more money and arent included in the original package.
What problems is the product solving and how is that benefiting you?
Its a central part of automating our business in many ways.
A well suited frame work for creating data lake, analysing data, and applying ML to your data.
What do you like best about the product?
The easy and effective UI makes complicated things super easy!!!
What do you dislike about the product?
The ML model through UI is strict to only one, linear regressor.
What problems is the product solving and how is that benefiting you?
Making customer profiles and making predictions about their behavior.
Ease of use, User friendly
What do you like best about the product?
Traesure data CDP is easy to use for any person and the navigation of options is very user friendly.
What do you dislike about the product?
Sometimes our changes are not getting reflected even after saving the session. In this case, we need to repeat our code changes many times.
What problems is the product solving and how is that benefiting you?
I have created campaigns with Treasure Data Customer Data Platform.
Building sophisticated CDP solutions with Treasure Data is fast, effective, and drives great ROI
What do you like best about the product?
One of the best features is the vast catalog of integrations. If the one you're looking for isn't there, you can build your own quickly.
What do you dislike about the product?
The reporting solution for the Unified Customer View with Sisense is not as easy to use as I would like.
What problems is the product solving and how is that benefiting you?
We integrate first-party data with ad, web, mobile, e-commerce, email, sms, and other sources to provide a complete view of a brand's customers. We deliver dynamic predictive and cluster models with the native platform capabilities. We build sophisticated funnels and triggered activations that outperform the marketing ROI of non-TD campaigns.
Flexible CDP catering to modern day marketing challenges
What do you like best about the product?
Treasure Data is quite flexible with its API first and open source programs. It gives much flexibility for customization, which is very useful while handling clients with different types of tech stacks and varying requirements. The data connectors can be used not only for out-of-the-box functionalities but with custom Python code to ingest data efficiently with a lot of flexibility. The data pre-processing and transformation options are missing from other platforms from key CDPs in the market, which is quite surprising.
The table-like structure makes it easy to mimick the client's database and combine the correct tables without much flattening and transformation.
The table-like structure makes it easy to mimick the client's database and combine the correct tables without much flattening and transformation.
What do you dislike about the product?
The reporting and segmentation option is quite elaborate and flexible. The extra flexibility has made the UI less easy to be used by technically challenged marketers. This is not a significant issue as in the time of need, functionality to tackle complex segmentation use cases is more important than a platform with a clean UI that cannot address problems.
What problems is the product solving and how is that benefiting you?
Siloed data from multiple platforms can be combined with ease in the platform. It acts as a cloud data processing service and a CDP wihch is what modern CDPs need. It also has options to support CNAME cookies, first party cookies and third party cookies which itakes care of present and future identity challenges in marketing.
An integrated solution that makes building data pipelines very easy
What do you like best about the product?
Treasure Data offers an all-in-one solution that allows data ingestion, transformation and export to happen in one place. It is straightforward to use. On top of it, they have an excellent customer service team.
What do you dislike about the product?
I am trying to think of something but nothing comes to mind.
What problems is the product solving and how is that benefiting you?
We are automating as much as possible the data reporting as well as data-based decision-making within the company. It all happens with Treasure data which allows us to export processed data to the third-party services used by other departments.
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