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TD Data : the best independant CDP platform in 2023
What do you like best about the product?
Treasure data is the best independant platform to date :
- From data aggregation perspective : the ability to collect the data from the website through owned pixel is great, the native connector enables collections from top ressources
- From data processing and 360° customer view : you can use onshelf algo or build your own
- From activation processing : the audience x segment builder is great to build a shared template
- From data aggregation perspective : the ability to collect the data from the website through owned pixel is great, the native connector enables collections from top ressources
- From data processing and 360° customer view : you can use onshelf algo or build your own
- From activation processing : the audience x segment builder is great to build a shared template
What do you dislike about the product?
The independance comes with the necessity to integrate with the martech ecosystem ( versus integrated CDP ).
The tool require integration team which would be recommended to be external versus internal
The tool require integration team which would be recommended to be external versus internal
What problems is the product solving and how is that benefiting you?
Building a 360° customer view from online and offline customers (stores) and reselling network). The core issue is the ability to have the perspective of what is the customer doing with the brand + estimating future revenue (CLTV forecast with ML models)
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TD's CDP is a good tool, certainly improvable, but I would use it on other clients
What do you like best about the product?
the interface is very intuitive. The use of the algorithm for data collection and the granularity in the creation of segments.
It was very useful in the client's media strategies, but also in the economic savings its use brought.
It was very useful in the client's media strategies, but also in the economic savings its use brought.
What do you dislike about the product?
The flow between agency, client and TD can be improved in CDP management.
In addition, the low match rate on some big players like google or yahoo caused difficulties in using this data on campaigns.
In addition, the low match rate on some big players like google or yahoo caused difficulties in using this data on campaigns.
What problems is the product solving and how is that benefiting you?
CDP allowed us to exclude from the campaigns, all those who had bought cars in the last few years, so it brought an economic saving.
In addition, from a strategic perspective, we reached out to LAL users similar to our customers.
In addition, from a strategic perspective, we reached out to LAL users similar to our customers.
Experiencing the platform
What do you like best about the product?
Cost Management and Business process feasibility increases
What do you dislike about the product?
Sometimes api does not send data properly.
What problems is the product solving and how is that benefiting you?
No coding experience is required to work
Excellent Product
What do you like best about the product?
One stop solution for data ingestion , unification, segmentation and activation.
What do you dislike about the product?
Dashboard should be user firendly. Currently it is difficult to navigate it.
What problems is the product solving and how is that benefiting you?
Help us activate multi channel. Also, easily integrate to various sources quickly using connectors.
A Great Tool to make Data Driven Decisions
What do you like best about the product?
The Way We uswe this tool is very Simple. Easy to Make segments and Clusters No experience of coded needed
What do you dislike about the product?
Realtime Email is not possible which is a drawback.
What problems is the product solving and how is that benefiting you?
Collecting Different Sources and Unifying the Data
A great tool that provides 360 View of your Customer from Different Sources
What do you like best about the product?
The Integration Pattern that TD Provides It makes life easy for Dev Engineers to Create sources
What do you dislike about the product?
Some hard Coded Coulms and API's or Out of box connectors needs a good testing sometimes Data does'nt flow properly
What problems is the product solving and how is that benefiting you?
We have different markets and Different markets have diffeent source of Data, We were not able to get that data at one place and see a User View. CDP is helping us in Achiving that view
Best CDP Tool in Current Time
What do you like best about the product?
There are many features of TD but if I have to name one as data engineer is its ablility to ingest data from multiple sources through import connectors. It makes life easy as we have multiple options.
What do you dislike about the product?
One thing I have to mention here is if we have to created some custom script then the charges are on higher side. There are times when we have to create some custom script (python) for the data pipeline.
What problems is the product solving and how is that benefiting you?
It helps us in maintaining the large volume of data without thinking about infrastructure/server cost. We have to just think about our business and take a plan accordingly.
It supports us in creating data pipeline and processing and automate the process with ease and can be used for further marketing use cases.
It supports us in creating data pipeline and processing and automate the process with ease and can be used for further marketing use cases.
Best CDP Tool in Current Days
What do you like best about the product?
The End to end analysis and Profile stitching at a single place is best part about Treasuredata.
What do you dislike about the product?
TD should include few more connectors in their OOTB Connectors to make it feasible for more tools to use.
What problems is the product solving and how is that benefiting you?
The Stiching of customers profile based on known and unknown keys makes it more easier to use.
one of the best platform i have ever used in terms of computation and analysis
What do you like best about the product?
It is a cloud based platform which is very easy to use and very comfertable UI, i have used multiple platform but this is one of the best platform i have ever used in terms of computation and analysis
What do you dislike about the product?
sometims it takes a lot of time this is te area of improvement and also consume more internet data
What problems is the product solving and how is that benefiting you?
it is very usefull in term of computation and predictive modeling and data analysis
One tool for 360 development for cdp ceation
What do you like best about the product?
Treasure data is userfrendly for all users. Segements has been easly create and activate with marketing team is so easy.And Pricing for processing is also good.
What do you dislike about the product?
Policy removal for any user if he left the orginazion we need to manage through policy features. Please enhance this feature for better to manage the resourses.
What problems is the product solving and how is that benefiting you?
At the one tools we get all information like customer behaviour attributes and cookies information.
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