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Hightouch makes actioning on data a breeze
What do you like best about the product?
I loved that we were able to use dbt models to power actions
What do you dislike about the product?
It is a little confusing to set up a new connector. The documentation could be improved.
What problems is the product solving and how is that benefiting you?
We get data out of many systems, transform that data, and then want to do stuff with it. Hightouch makes it easy to put the data into use wherever we need it
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Solid reverse etl solution
What do you like best about the product?
Easy and intuitive tool to use. Super quick implementation.
What do you dislike about the product?
None come to mind, great tool that gets the job done.
What problems is the product solving and how is that benefiting you?
We have product information residing in BQ, we use Hightouch to bring that into the tools our gtm team uses.
Moving beyond traditional business intelligence: Data Activation
What do you like best about the product?
Hightouch is super easy to use, yet fully featured with tons of available integrations. It integrates seamlessly with BigQuery and Looker and makes Data Activation from our Looker models a breeze. It has moreover a vibrant ecosystem and publishes excellent content (e.g. newsletter).
What do you dislike about the product?
Nothing so far. Hightouch does one thing and it does it very well - couldn't ask for more!
What problems is the product solving and how is that benefiting you?
Hightouch enables us to move away from traditional business intelligence (e.g. dashboards) toward Data Activation. We can push data from Looker/BigQuery to e.g. our ticketing tool and CRM.
Stellar Customer Service, Reliable Product and useful insight into Reverse ETL
What do you like best about the product?
1. Fastest and most personal customer support/solution architecture/onboarding/troubleshooting I have ever seen from a product team
2. The Hightouch team often went beyond their product and offered implementation suggestions across the "modern data stack". It felt they were viewing our data problems as their own and made suggestions beyond the scope of Reverse ETL with our problems in mind.
2. The Hightouch team often went beyond their product and offered implementation suggestions across the "modern data stack". It felt they were viewing our data problems as their own and made suggestions beyond the scope of Reverse ETL with our problems in mind.
What do you dislike about the product?
There was very little to dislike. Reverse ETL is a relatively new space but they were experts on the problem and what their platform had to offer. Would recommend them to anyone.
What problems is the product solving and how is that benefiting you?
In a data landscape that is often centered around a modern data warehouse (Snowflake/BigQuery), Hightouch helped complete the full cycle of data flow. There are tools out there to ingest data, store data, transform data - their product offers a solution to activate the data and deliver it to real-time systems.
Very useful tool for integrating with a data warehouse
What do you like best about the product?
Easy to use to send data from Snowflake to Salesforce + Hubspot.
What do you dislike about the product?
Settings and UI are buggy and it's a bit hard to tell how to set up the settings - we had to rely on Hightouch Slack support to figure it out
What problems is the product solving and how is that benefiting you?
Helping us power Sales and Marketing by sending data reliably from warehouse to CRM platforms
Hightouch unshackled our Sales Ops team and empowered us to self-serve for Salesforce data requests
What do you like best about the product?
The intuitive UI, built-in change data capture, and ability to connect to SFDC in different ways.
What do you dislike about the product?
When I showed Hightouch to a former colleague (a Salesforce consultant who does frequent integrations for their clients), they loved it and even signed up for a free account, but said they wouldn't be able to recommend it for client integrations because it doesn't allow for bi-directional syncing (e.g. SFDC --> Snowflake). I agreed it's ideal to have a one-stop shop for integrations (data and process related), and we discussed how the concept of Reverse ETL seems like someone invented a gap in the marketplace for sake of capitalizing on it.
Why not let us sync from source systems like SFDC to Snowflake, too? What if a tool came along that had all the benefits of Hightouch + it allowed bi-directional syncing? Or are there technical constraints that prevent such a tool from being unmarketable?
I fully admit I'm probably missing something here, but the point is that I'm not able to sell my acquaintances on Hightouch or other reverse etl tools because, at least in the SFDC consulting world, it's much easier for them to sell their clients on a single integration tool.
Why not let us sync from source systems like SFDC to Snowflake, too? What if a tool came along that had all the benefits of Hightouch + it allowed bi-directional syncing? Or are there technical constraints that prevent such a tool from being unmarketable?
I fully admit I'm probably missing something here, but the point is that I'm not able to sell my acquaintances on Hightouch or other reverse etl tools because, at least in the SFDC consulting world, it's much easier for them to sell their clients on a single integration tool.
What problems is the product solving and how is that benefiting you?
Hightouch is empowering us on the Sales Ops team because it reduces our reliance on our data infrastructure team by enabling us to configure our own data syncs from SFDC to Snowflake. This saves hours per month and reduces the time Sales reps have to wait for the data they care about.
Seemless reverse etl tool
What do you like best about the product?
I don't have to worry about how data will get to the data consumer. Ability to only give the data source with the destination and data gets to the destination in seconds makes my job easier. This gives me more time to focus on other parts of the analytics!
What do you dislike about the product?
Not really but I had a situation where the sync was stuck on queuing for days and was surprised that Hightouch doesn't notice!
What problems is the product solving and how is that benefiting you?
I can agree with the industry that the problem is reverse etl but I think they also solve automation, especially with the custom destination which I can fully control by myself.
Great product experience, superb customer experience, Hightouch keeps evolving in positive ways
What do you like best about the product?
Hightouch allows us to get data into operational tools with minimal data engineering required. As an analytics engineer, it helps that I can model things with dbt and Looker, and have Hightouch handle the API management and scheduling to get that well-modeled data into other tools. For a long time, I owned the configuration of models and syncs, but we have begun teaching operational end users how to build datasets in Looker, set up HT models, and configure HT syncs all on their own. As we delve further into using HT as more of a self-service tool for non-coders, I think the benefits will expand even further.
Also, I cannot say enough about the customer experience. To start, Hightouch maintains really good docs. But if I ever run into a problem or have a question, or want help whiteboarding a new way to use the tool, the CX team at HT is EXTREMELY responsive. They are quick to jump on a call with me and work through something. The most notable part of the experience is that they always take our interactions as an opportunity for product feedback and iteration. That doesn't mean they always ship new features that I mention would be helpful (that would be silly), but every time I ask a question they take it as a way to improve the documentation or ask more questions about what product features might help make the tool more intuitive or useful.
Also, I cannot say enough about the customer experience. To start, Hightouch maintains really good docs. But if I ever run into a problem or have a question, or want help whiteboarding a new way to use the tool, the CX team at HT is EXTREMELY responsive. They are quick to jump on a call with me and work through something. The most notable part of the experience is that they always take our interactions as an opportunity for product feedback and iteration. That doesn't mean they always ship new features that I mention would be helpful (that would be silly), but every time I ask a question they take it as a way to improve the documentation or ask more questions about what product features might help make the tool more intuitive or useful.
What do you dislike about the product?
I'd love if the new features like Audiences or Events had some opportunity for free product trial without scheduling a demo. I understand the sales motion may enable better product usage for those new features, but sometimes I want to be able to just quickly play around with the tool and not sit through a sales process to try a new part of the product.
What problems is the product solving and how is that benefiting you?
Biggest business problem is getting data visibility into operational tools so our operators at the company can move quickly in the tools they work in. Less switching tabs from Salesforce to Looker or to our production db to look up something about a customer. We push to salesforce, as well as a customer success and customer support tool right now. It allows us to spend less time waiting for engineering resources to be redirected to internal operations priorities (which never happens).
Easy to use, unlocks tons of use cases for non-technical teams
What do you like best about the product?
Hightouch makes it really easy to make use of your company's data that's otherwise stuck in the data warehouse. Setting up your models and syncs is easy enough that even non-engineers are able to self-serve and accomplish their goals. I also think their support team goes above and beyond. We feel like partners not just customers.
What do you dislike about the product?
I don't really have anything that I dislike about the Hightouch product. It works as advertised and overall it has made itself quite indispensable - I would highly recommend to other b2b SaaS companies looking to make better use of their data.
What problems is the product solving and how is that benefiting you?
Making data that's otherwise challenging to use available to a variety of non-technical teams by syncing with downstream tools e.g. SFDC, Intercom. This is of enormous benefit to sales and marketing teams
Effective platform for activating business data
What do you like best about the product?
Hightouch is really simple to use, and with so many integrations there are endless possibilities for how you can maximise value from your data
What do you dislike about the product?
Sometimes error messages aren't super informative, but it's a minor thing - the team is really helpful so it's never been a problem
What problems is the product solving and how is that benefiting you?
Hightouch allows us to connect our data warehouse with various platforms to activate our customer data, so we're able to deliver exceptional customer experiences and personalisation, no matter the platform.
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