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Hightouch review from ThirtyMadison
What do you like best about the product?
The tool is easy to implement and build the data pipeline for us. I really enjoy the seamless integration and allows us to send and share data across multiple destinations.
What do you dislike about the product?
Sometimes I feel like the connectivity from Hightouch with our VPC is over internet which gives me a concern about the data security. I would appreciate of a possibilty to have a private link connection between the vpcs
What problems is the product solving and how is that benefiting you?
Hightouch allows us to reduce the time to build the data pipeline in the market in a way lesser time and hence reducing the time to market.
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Small data teams wanting to do big things
What do you like best about the product?
Engineering-first approach to data activation. Observable and auditable.
What do you dislike about the product?
Product maturity in certain areas is low currently, team is very responsive on filling the gaps
What problems is the product solving and how is that benefiting you?
For a team with many systems and the need to get data from one to another, engineers have historically spent a large amount of effort building and maintaining pipelines. Hightouch gives us horizontal scale.
The Final Piece of the Puzzle in the Modern Analytics Stack
What do you like best about the product?
The explosion of new technology in the analytics space has made it easier than ever for analysts to be self-sufficient in the way they source, store, and model data. Reverse ETL is the final piece of the puzzle that allows the same freedom when democratizing that work. Being able to set up those connections without having to take resources away from other teams affords more time to work on the problems we want to.
What do you dislike about the product?
This is certainly an example of "with great power comes great responsibility" - your team has to have the proper processes in place to monitor and QA your data thoroughly if multiple systems are going to be reliant on it. This isnt a shortcoming of Hightouch, more so the inherent risk of the power it affords.
What problems is the product solving and how is that benefiting you?
We are still nailing down our business strategy around reverse ETL, so we haven't deployed any tooling against production yet. Right off the bat, we'd like to use it to enrich our revenue data in salesforce to provide more accuracy around those numbers to our sales team. This will really help to streamline workflows across our sales department so that the team can interface with that data in the place they spend a lot of their day-to-day and don't need to switch to another system.
Smooth Integration for our CDPs
What do you like best about the product?
I like how it's easy to use for the even not very technical data engineer. It seamlessly allows data analysts build pipelines and makes them focus on bringing insights to their business users.
What do you dislike about the product?
My little dislike was with the not so comprehensive integration with Vitally. There are certain events that couldn't be synced. I believe the team would improve and bring those integrations to Hightouch
What problems is the product solving and how is that benefiting you?
Hightouch is reducing the time spent in delivering insights from our data warehouse to other third party CDPs that are part of the core operations of the business units.
Hightouch makes data activation so much easier
What do you like best about the product?
As a marketing user of Hightouch, I love how activation-oriented the product is. Without a ton of prior technical knowledge, I was able to connect all of our warehouse data to Hubspot for improved personalization and testing. In my opinion, data is only as valuable as your ability to utilize and action on it, so Hightouch nails a major historical pain point for me. It is also incredibly easy to use and simplifies common actions with automation and auto-fill.
What do you dislike about the product?
So far I haven't experienced any significant dislikes.
What problems is the product solving and how is that benefiting you?
Hightouch for me solves simple data activation. Historically my tech stack has been:
-Analytics /tracking
-CDP / Audience platform
-Marketing tools
Hightouch is able to replace the CDP / audience step and allow me to use my data warehouse in whatever way I want without requiring specific models while also preventing me from having to build unique integrations with every one of the various marketing tools I want to use.
-Analytics /tracking
-CDP / Audience platform
-Marketing tools
Hightouch is able to replace the CDP / audience step and allow me to use my data warehouse in whatever way I want without requiring specific models while also preventing me from having to build unique integrations with every one of the various marketing tools I want to use.
Scaling data activation the right way
What do you like best about the product?
Hightouch is absurdly easy to implement. The pace of development of the product has also been remarkable. They seem to listen to their customers and rapidly improve the customer based on the feedback they receive
What do you dislike about the product?
It's hard to think of things to complain about with Hightouch. I suppose one area they could improve on for now is the documentation around certain connectors, so that users can have a better picture of what's going on behind the scenes
What problems is the product solving and how is that benefiting you?
Without Hightouch, it would be hard for us to find the time or pathway to properly "operationalize" our data warehouse by sending valuable data from it to business systems like our CRM, Marketing platform, etc
Time saving and unblocking tool with great support
What do you like best about the product?
not needing to deal with various destinations' custom APIs, having quick support responses and willingness to make feature changes and product improvements to meet our needs.
What do you dislike about the product?
sometimes some small behaviours are not as expected, but usually that's resolved with the CX team. could be nice to have some more structure to syncs and models other than just labels.
What problems is the product solving and how is that benefiting you?
Developer time spent on building out custom scripts, specifically taking care of API usage limits and testing for incremental changes.
Allowing to ballpark audiences for marketing purposes.
Allowing to ballpark audiences for marketing purposes.
Great tool that saves a lot of time!
What do you like best about the product?
I really like the ability to connect several different tools together without spending time on setup. Before Hightouch, we had to spend a lot of time on writing API queries and making sure the data we send is in the right format. Now we can just concentrate on the business needs.
What do you dislike about the product?
Hightouch takes a little getting used to, especially if you are used to using traditional APIs. For example, you cannot really customize your data before sending it with the API - for any modification you need to update data in your source. It is not a big issue since modifying your data during the API call itself is not a good practice.
What problems is the product solving and how is that benefiting you?
We are using Hightouch to push data to our tracking visualizing tools, CRM systems, google sheets, and more.
Compared to traditional APIs, with Hightouch we do not have to worry about fails and the new API versions, since Hightouch handles that for us.
Compared to traditional APIs, with Hightouch we do not have to worry about fails and the new API versions, since Hightouch handles that for us.
Made signup attribution a possibility
What do you like best about the product?
Hightouch gave us a way of easily pulling in marketing information for users who signup to our platform into our CRM. This was a real gap in our knowledge and Hightouch was a very easy-to-implement connector that bridged that knowledge gap, which has helped us better inform marketing channel performance.
What do you dislike about the product?
Nothing to be honest, the tool is robust and the support was very helpful. I'd highly recommend
What problems is the product solving and how is that benefiting you?
Marketing attribution for signups. This helps us better inform our marketing efforst by truly understanding the value that signups bring us and how those leads are performing down the sales funnel.
Perfect for transferring conversion data to ad platforms
What do you like best about the product?
The interface is easy to navigate and we now have stable uploads that sync with our other data transfers. I feel secure in that our ad platforms are getting timely and high-quality conversion data daily.
What do you dislike about the product?
Troubleshooting an issue from Europe can take several days as the support is located in the US.
What problems is the product solving and how is that benefiting you?
Hightouch solves the problem of uploading backend conversion data to ad platforms. Before HT, we had a setup of passing data from our data warehouse via a spreadsheet to the ad platforms, which was prone to breakage and didn't account for any sync issues or data breakage.
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